Logo
StretchLab Shortpump VA

PartTime Digital Marketing Manager StretchLab Studios

StretchLab Shortpump VA, Glen Allen, Virginia, United States, 23060


Job Title: Part-Time Digital Marketing Manager

Company: StretchLab - RVA District

Location: Hybrid

Position Type: Part-Time

Reports To: Area Manager and Owners

About Us:

StretchLab is a premier assisted stretching brand that offers one-on-one and group stretch sessions for clients of all ages and fitness levels. Our mission is to provide a superior, personalized experience to enhance flexibility, mobility, and overall wellness. We are looking for a dynamic and experienced Digital Marketing Manager to oversee and elevate the digital presence of our two StretchLab studios.

Job Description:

We are seeking a talented Part-Time Digital Marketing Manager with a proven track record in managing and executing successful digital marketing campaigns, particularly through Meta Business Suite. The ideal candidate will have experience in creating and managing ads, overseeing monthly spend, and driving engagement and conversion through strategic marketing efforts. This remote position offers flexibility and the opportunity to make a significant impact on our growing business.

Key Responsibilities:

Develop and implement comprehensive digital marketing strategies to drive brand awareness, engagement, and conversions for two StretchLab studios.

Create, manage, and optimize ad campaigns on Meta Business Suite (Facebook, Instagram) to achieve marketing objectives.

Monitor and report on monthly ad spend, ensuring campaigns are cost-effective and aligned with budgetary constraints.

Collaborate with the Area Manager and studio owners to align marketing strategies with business goals and studio needs.

Conduct market research and competitor analysis to identify trends and opportunities for growth.

Manage social media accounts, including content creation, scheduling, and community engagement.

Analyze and report on campaign performance, providing insights and recommendations for continuous improvement.

Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure our marketing efforts are cutting-edge and effective.

Requirements:

Proven experience in digital marketing, specifically with Meta Business Suite.

Demonstrated ability to create, manage, and optimize ad campaigns on Facebook and Instagram.

Strong understanding of digital marketing metrics and the ability to analyze and interpret data.

Excellent communication and collaboration skills, with the ability to work effectively with remote teams.

Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

Proficiency in social media management tools and other digital marketing software.

Creative thinking and problem-solving skills.

A passion for health, wellness, and the StretchLab brand is a plus.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

2+ years of experience in digital marketing or a related role.

Experience working with remote teams is a plus.

Benefits:

Competitive hourly rate.

Flexible, remote work environment.

Opportunity to work with a passionate and growing team.

Professional development and growth opportunities.

How to Apply:

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and examples of successful ad campaigns they have managed to Liam.AM@stretchlab.com. Please include "Part-Time Digital Marketing Manager Application" in the subject line.

Flexible work from home options available.