Goruck
Ecommerce & Digital Marketing Manager
Goruck, Jacksonville Beach, Florida, United States, 32250
Position: Ecommerce & Digital Marketing Manager
Location: Jacksonville Beach, FL
SUMMARY
The eCommerce & Digital Marketing Manager will drive all activities related to the GORUCK websites including GORUCK.com and GORUCK.eu plus the expansion into other markets. They will have a specific focus on improving website performance and customer journey to drive revenue. They will also be responsible for driving the performance marketing strategy. Our eCommerce & Digital Marketing Manager is expected to leverage their experience to strategically put GORUCK's brand, products, and community at the forefront.
WHAT YOU'LL DO
Understand and optimize the consumer journey to enhance customer experience and increase conversionsUtilize data-driven insights and marketing psychology to inform product positioning, category management, and upsells/cross-sellsLead GORUCK's performance marketing strategy for scalable growth, focusing on product awareness, customer acquisition, and re-engagementCollaborate cross-functionally and with agency partners to enhance the website and landing pages for a seamless user experience.Forecast, measure, budget, and report on digital campaign performanceOversee ad development, testing, and analysis for performance optimizationOversee CRO strategy and execution through A/B testing and analysis of user behaviorsDefine and monitor eCommerce metrics to guide strategic recommendations and track site performance.Provide strategic insights on site health and performance to leadership.REQUIREMENTS
The ideal candidate is a customer-centric individual, with a great sense of digital product performance, project management and communication skills, and with a strong technical understanding of Internet, Web and eCommerce technologies.
Minimum Bachelor's degree or equivalent experience.6+ years experience managing ecommerce sites, preferably in Shopify6+ years hands on experience managing PPC and digital marketing campaignsQuick learner and self-starter with the ability to work independently.Ability to thrive in a fast-paced environment handling multiple product lines, projects and tight deadlines.Strong attention to detail and a problem-solving mindset.Highly enthusiastic, positive-minded, customer-focused, service-oriented.Demonstrated ability to collaborate and work effectively with cross-functional teamsAbility to draw accurate conclusions from financial documentationDemonstrated project management skillsAbility to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiencesExcellent written and verbal communication skillsStrongly competent in eCommerce product planning.Ability to see the end goal and have persistence and creativity to navigate complexityWHY GORUCK
GORUCK-sponsored medical/dental/vision/life and disability insurance plans401(k) Retirement savings planUnlimited vacation policy, work hard and take time when you need itSix company holidaysUnlimited, free entry to GORUCK eventsAlways Look Cool with deep discounts on GORUCK gearGround floor opportunity with the team; shape the strategic direction of the companyChallenge Excellence and Do Right by People with awesome teammates in a fun office environmentOTHER
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job Duties, responsibilities, and activities may evolve over timeReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsGORUCK provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated
Location: Jacksonville Beach, FL
SUMMARY
The eCommerce & Digital Marketing Manager will drive all activities related to the GORUCK websites including GORUCK.com and GORUCK.eu plus the expansion into other markets. They will have a specific focus on improving website performance and customer journey to drive revenue. They will also be responsible for driving the performance marketing strategy. Our eCommerce & Digital Marketing Manager is expected to leverage their experience to strategically put GORUCK's brand, products, and community at the forefront.
WHAT YOU'LL DO
Understand and optimize the consumer journey to enhance customer experience and increase conversionsUtilize data-driven insights and marketing psychology to inform product positioning, category management, and upsells/cross-sellsLead GORUCK's performance marketing strategy for scalable growth, focusing on product awareness, customer acquisition, and re-engagementCollaborate cross-functionally and with agency partners to enhance the website and landing pages for a seamless user experience.Forecast, measure, budget, and report on digital campaign performanceOversee ad development, testing, and analysis for performance optimizationOversee CRO strategy and execution through A/B testing and analysis of user behaviorsDefine and monitor eCommerce metrics to guide strategic recommendations and track site performance.Provide strategic insights on site health and performance to leadership.REQUIREMENTS
The ideal candidate is a customer-centric individual, with a great sense of digital product performance, project management and communication skills, and with a strong technical understanding of Internet, Web and eCommerce technologies.
Minimum Bachelor's degree or equivalent experience.6+ years experience managing ecommerce sites, preferably in Shopify6+ years hands on experience managing PPC and digital marketing campaignsQuick learner and self-starter with the ability to work independently.Ability to thrive in a fast-paced environment handling multiple product lines, projects and tight deadlines.Strong attention to detail and a problem-solving mindset.Highly enthusiastic, positive-minded, customer-focused, service-oriented.Demonstrated ability to collaborate and work effectively with cross-functional teamsAbility to draw accurate conclusions from financial documentationDemonstrated project management skillsAbility to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiencesExcellent written and verbal communication skillsStrongly competent in eCommerce product planning.Ability to see the end goal and have persistence and creativity to navigate complexityWHY GORUCK
GORUCK-sponsored medical/dental/vision/life and disability insurance plans401(k) Retirement savings planUnlimited vacation policy, work hard and take time when you need itSix company holidaysUnlimited, free entry to GORUCK eventsAlways Look Cool with deep discounts on GORUCK gearGround floor opportunity with the team; shape the strategic direction of the companyChallenge Excellence and Do Right by People with awesome teammates in a fun office environmentOTHER
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job Duties, responsibilities, and activities may evolve over timeReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsGORUCK provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated