Subaru
Regional Marketing Manager
Subaru, Coppell, Texas, United States, 75019
COMPANY BACKGROUND
Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.
SUMMARY
Responsible for the regional implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing “More than a Car Dealer.” Collaborates with Field Marketing Manager and others in SOA Marketing regarding implementing retailer marketing strategies. Guides the Zone Retailer Marketing Managers with the intent of increasing demand and sales within the Region. Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time (including taking ownership of monthly and annual Regional sales targets, such as inventory management, incentives, and Trade Up Advantage).
MAJOR RESPONSIBILITIES
Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, retailer, and parts & service initiatives) between the Region, the Zones, retailers, and Subaru of America (SOA) Marketing.
Leads and maintains responsibility for retailers’ enrollment and engagement in Subaru Marketing programs including Love Promise, Relationship and Owner programs, and Digital and Parts & Service marketing programs. Oversees program activation from a regional perspective and provides direction and counsel to Zones.
Provides Regional Marketing direction regarding understanding and applying Marketing resources to the Zone Retailer Marketing Managers. Provides regional intelligence and strategies to the marketing support partners including the Carmichael Lynch, Dealer.com, Shift Digital, and Care Connect field teams.
Develops and manages the annual budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses while aligning with and following SOA policies and rules; works with National Incentives Program Manager (in Sales) for budget development and management.
Monitors Subaru Advertising Fund (SAF) spending to ensure that overall regional and retailer media spend is efficient and in line with SOA Marketing media plan. Oversees Parts & Service SAF spending. Helps retailers within the Region build out their Love Promise plans by having them develop promotional plans.
Oversees regional demand metrics and calculates how much demand (web traffic, leads, etc.) is needed for Region and Zones to achieve sales targets.
Provides guidance and oversight from a Regional perspective to Zones on retailer Marketing messaging, communication channels, and in-store merchandising to ensure alignment with Subaru Marketing strategy.
ADDITIONAL RESPONSIBILITIES
Maintains responsibility for Regional Marketing event activation and management, including planning, budgeting, staffing, setup, and logistics.
Partners with SOA Experiential Marketing, Motorsports Marketing, and Auto Show teams to implement and execute Subaru Marketing events and initiatives.
Manages up to two (2) Regional Marketing Specialists, including career development, performance evaluation, and hiring activities.
REQUIRED SKILLS AND PERSONAL QUALIFICATIONS
Ability to educate and influence retailers on Subaru Marketing priorities.
Automotive field and management experience in sales, marketing, inventory management, budget management, and financial analysis.
Excellent organization and time management skills and highly successful at handling multiple priorities.
Extensive experience with process and event planning and management.
Intermediate technical skills in Microsoft Office Suite and Subaru databases.
Excellent communication skills with ability to expertly present to an audience in person and on paper and effectively listen and recognize the value of others’ input.
Excellent interpersonal skills with a respectful, positive, and professional demeanor and strong negotiator and mediator.
Excellent customer focus skills with ability to build positive, productive relationships.
Excellent at managing and adapting to change. Creative problem-solver who brings innovation to job and influences others to adapt. Ability to be proactive, show excellent judgement, and seek out and successfully use feedback.
Energetic and cooperative, with ability to project a strong positive and motivational presence.
Excellent leadership skills with ability to initiate open dialogue and candid discussions. Encourages effective and challenging goal setting. Experienced with interviewing, hiring, evaluating, and managing staff.
Strong conflict management skills.
EDUCATION/EXPERIENCE REQUIREMENTS: 4-Year College Degree (BA, BS) and 8-10 years' experience
WORK ENVIRONMENT
Required Travel: 50% travel required
Lift up to 25 lbs
Prolonged sitting at desk and working on computer.
Region office environment; ability to work at Zone office, retailers, and event sites.
COMPENSATION: The recruiting base salary range for this full-time position is $111500 - $159200 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: M2) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
Medical, Dental, Vision Plans
Pension, Profit Sharing, and 401K Match Offerings
15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days.
Tuition Reimbursement Program
Vehicle Discount Programs
See our Careers landing page for additional information about our compensation and benefit programs.
Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.
SUMMARY
Responsible for the regional implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing “More than a Car Dealer.” Collaborates with Field Marketing Manager and others in SOA Marketing regarding implementing retailer marketing strategies. Guides the Zone Retailer Marketing Managers with the intent of increasing demand and sales within the Region. Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time (including taking ownership of monthly and annual Regional sales targets, such as inventory management, incentives, and Trade Up Advantage).
MAJOR RESPONSIBILITIES
Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, retailer, and parts & service initiatives) between the Region, the Zones, retailers, and Subaru of America (SOA) Marketing.
Leads and maintains responsibility for retailers’ enrollment and engagement in Subaru Marketing programs including Love Promise, Relationship and Owner programs, and Digital and Parts & Service marketing programs. Oversees program activation from a regional perspective and provides direction and counsel to Zones.
Provides Regional Marketing direction regarding understanding and applying Marketing resources to the Zone Retailer Marketing Managers. Provides regional intelligence and strategies to the marketing support partners including the Carmichael Lynch, Dealer.com, Shift Digital, and Care Connect field teams.
Develops and manages the annual budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses while aligning with and following SOA policies and rules; works with National Incentives Program Manager (in Sales) for budget development and management.
Monitors Subaru Advertising Fund (SAF) spending to ensure that overall regional and retailer media spend is efficient and in line with SOA Marketing media plan. Oversees Parts & Service SAF spending. Helps retailers within the Region build out their Love Promise plans by having them develop promotional plans.
Oversees regional demand metrics and calculates how much demand (web traffic, leads, etc.) is needed for Region and Zones to achieve sales targets.
Provides guidance and oversight from a Regional perspective to Zones on retailer Marketing messaging, communication channels, and in-store merchandising to ensure alignment with Subaru Marketing strategy.
ADDITIONAL RESPONSIBILITIES
Maintains responsibility for Regional Marketing event activation and management, including planning, budgeting, staffing, setup, and logistics.
Partners with SOA Experiential Marketing, Motorsports Marketing, and Auto Show teams to implement and execute Subaru Marketing events and initiatives.
Manages up to two (2) Regional Marketing Specialists, including career development, performance evaluation, and hiring activities.
REQUIRED SKILLS AND PERSONAL QUALIFICATIONS
Ability to educate and influence retailers on Subaru Marketing priorities.
Automotive field and management experience in sales, marketing, inventory management, budget management, and financial analysis.
Excellent organization and time management skills and highly successful at handling multiple priorities.
Extensive experience with process and event planning and management.
Intermediate technical skills in Microsoft Office Suite and Subaru databases.
Excellent communication skills with ability to expertly present to an audience in person and on paper and effectively listen and recognize the value of others’ input.
Excellent interpersonal skills with a respectful, positive, and professional demeanor and strong negotiator and mediator.
Excellent customer focus skills with ability to build positive, productive relationships.
Excellent at managing and adapting to change. Creative problem-solver who brings innovation to job and influences others to adapt. Ability to be proactive, show excellent judgement, and seek out and successfully use feedback.
Energetic and cooperative, with ability to project a strong positive and motivational presence.
Excellent leadership skills with ability to initiate open dialogue and candid discussions. Encourages effective and challenging goal setting. Experienced with interviewing, hiring, evaluating, and managing staff.
Strong conflict management skills.
EDUCATION/EXPERIENCE REQUIREMENTS: 4-Year College Degree (BA, BS) and 8-10 years' experience
WORK ENVIRONMENT
Required Travel: 50% travel required
Lift up to 25 lbs
Prolonged sitting at desk and working on computer.
Region office environment; ability to work at Zone office, retailers, and event sites.
COMPENSATION: The recruiting base salary range for this full-time position is $111500 - $159200 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: M2) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
Medical, Dental, Vision Plans
Pension, Profit Sharing, and 401K Match Offerings
15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days.
Tuition Reimbursement Program
Vehicle Discount Programs
See our Careers landing page for additional information about our compensation and benefit programs.