The Sports Facilities Companies
Business Development and Marketing Manager- Village Green on the Trace
The Sports Facilities Companies, Hoover, Alabama, United States,
BUSINESS DEVELOPMENT MARKETING MANAGER
- Village Green at Stadium Trace
Sports Facilities Management, LLC
LOCATION: Hoover, AL
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Village Green recreation and entertainment destination is a recreation and entertainment destination focused on improving the health and economic vitality of Hoover, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Village Green is a member of The Sports Facilities Companies (SFC) and is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.POSITION SUMMARY:
The role of the Business Development and Marketing Manager is to promote the facility as a sports event location, fitness and special events location. The execution of responsibilities will be accomplished by working closely with local fitness and amateur sports professionals, partnering with facility staff and local event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts. The Marketing and Sponsorship Manager will oversee the implementation of the marketing campaign plan including digital, print, trade-shows/conferences, business development, local and regional event relationship building, and more. The position is evaluated on marketing and sponsorship KPIs set out by the SFM corporate marketing team including, events booked, number of local and regional business relationships, number of visitors and event attendees, customer retention, new program and promotion expansion, and sales pace.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
Planning and managing the marketing and business development budget(s) including prioritizing the highest and best return-on-investment channels
Crafting the marketing plan in partnership with the SFM Marketing team
Executing the marketing plan and strategic initiatives
Managing and updating company website(s)
Content development for digital or print
Press release writing and media relations activities
Managing social media business accounts including regular posting and management of content calendar
Participating and assisting the planning and implementation of events, tournaments, and rentals
Assisting in maintaining an event calendar of rental/tournaments booked
Managing facility presence with industry publications, trade shows, and associations
Preparing and presenting regular reporting on marketing strategy and results
Pursuing and booking sponsorship sales
Effectively activating sponsorship deliverables to ensure client satisfaction
Continuously communicating relevant venue & contract-specific data/information that cultivates sponsorship client relations
Optimizing marketing strategies by effectively collaborating with key stakeholders such as our client, Chamber of Commerce and County CVB
Capturing event/program/member/park visitor stories, photos, interviews, etc. to help maximize the impact of the park & display all the benefits to the public
Serving as the onsite Manager-on-Duty (MOD) during all scheduled shifts
THE IDEAL CANDIDATE HAS:
Proven success in generating awareness through consumer marketing and branding
Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
Experience in using a CRM to manage and nurture potential and current customers
Experience in sponsorship sales and activation
Proven experience in the successful launch of fitness-specific advertising/marketing campaigns
Experience and success in promoting, booking, and delivering special events
Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
Proven ability to evaluate team member performance based on established KPI's
MINIMUM QUALIFICATIONS:
Management of a marketing and/or business development budget
Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
Prior experience in marketing research to gain consumer insights (locally and regionally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
Management of corporate website(s) in the WordPress platform
Ability to develop content and write with company voice in mind
Experience in writing press releases and managing media relationships
Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
Bachelor's degree in business administration, marketing, or advertising; or minimum of 5+ years' experience in a similar position
Excellent understanding of the sponsorship sales and activation process
Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
Skilled at identifying and creating opportunities or promotions to deliver revenue goals
Must have excellent interpersonal, problem solving and negotiating skills
Must be a team player and deadline-driven
Must have excellent verbal and written communication skills
Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
WORKING CONDITIONS AND PHYSICAL DEMANDS:
Must be able to lift 30 pounds waist high
May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
Will be required to operate a computer
Facility has intermittent noise
- Village Green at Stadium Trace
Sports Facilities Management, LLC
LOCATION: Hoover, AL
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Village Green recreation and entertainment destination is a recreation and entertainment destination focused on improving the health and economic vitality of Hoover, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Village Green is a member of The Sports Facilities Companies (SFC) and is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.POSITION SUMMARY:
The role of the Business Development and Marketing Manager is to promote the facility as a sports event location, fitness and special events location. The execution of responsibilities will be accomplished by working closely with local fitness and amateur sports professionals, partnering with facility staff and local event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts. The Marketing and Sponsorship Manager will oversee the implementation of the marketing campaign plan including digital, print, trade-shows/conferences, business development, local and regional event relationship building, and more. The position is evaluated on marketing and sponsorship KPIs set out by the SFM corporate marketing team including, events booked, number of local and regional business relationships, number of visitors and event attendees, customer retention, new program and promotion expansion, and sales pace.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
Planning and managing the marketing and business development budget(s) including prioritizing the highest and best return-on-investment channels
Crafting the marketing plan in partnership with the SFM Marketing team
Executing the marketing plan and strategic initiatives
Managing and updating company website(s)
Content development for digital or print
Press release writing and media relations activities
Managing social media business accounts including regular posting and management of content calendar
Participating and assisting the planning and implementation of events, tournaments, and rentals
Assisting in maintaining an event calendar of rental/tournaments booked
Managing facility presence with industry publications, trade shows, and associations
Preparing and presenting regular reporting on marketing strategy and results
Pursuing and booking sponsorship sales
Effectively activating sponsorship deliverables to ensure client satisfaction
Continuously communicating relevant venue & contract-specific data/information that cultivates sponsorship client relations
Optimizing marketing strategies by effectively collaborating with key stakeholders such as our client, Chamber of Commerce and County CVB
Capturing event/program/member/park visitor stories, photos, interviews, etc. to help maximize the impact of the park & display all the benefits to the public
Serving as the onsite Manager-on-Duty (MOD) during all scheduled shifts
THE IDEAL CANDIDATE HAS:
Proven success in generating awareness through consumer marketing and branding
Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
Experience in using a CRM to manage and nurture potential and current customers
Experience in sponsorship sales and activation
Proven experience in the successful launch of fitness-specific advertising/marketing campaigns
Experience and success in promoting, booking, and delivering special events
Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
Proven ability to evaluate team member performance based on established KPI's
MINIMUM QUALIFICATIONS:
Management of a marketing and/or business development budget
Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
Prior experience in marketing research to gain consumer insights (locally and regionally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
Management of corporate website(s) in the WordPress platform
Ability to develop content and write with company voice in mind
Experience in writing press releases and managing media relationships
Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
Bachelor's degree in business administration, marketing, or advertising; or minimum of 5+ years' experience in a similar position
Excellent understanding of the sponsorship sales and activation process
Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
Skilled at identifying and creating opportunities or promotions to deliver revenue goals
Must have excellent interpersonal, problem solving and negotiating skills
Must be a team player and deadline-driven
Must have excellent verbal and written communication skills
Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
WORKING CONDITIONS AND PHYSICAL DEMANDS:
Must be able to lift 30 pounds waist high
May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
Will be required to operate a computer
Facility has intermittent noise