Block Renovation
SEO Lead
Block Renovation, New York, New York, us, 10261
Block is a renovation platform transforming the $450 billion renovation industry. Our mission is to enable millions of homeowners to create spaces they love and thousands of contractors to build thriving businesses. We're well on our way, serving customers from coast to coast with our technology platform and contractor network.
We are looking for a passionate SEO lead to own and drive Block's organic growth, including shaping and executing on our SEO strategy from the ground up. Reporting to our Chief Operating Officer, this person will own both content and technical SEO, and collaborate closely with Product, Engineering, Brand, Creative, Analytics, and Performance Marketing to build a world-class SEO machine. They will dive deeply into the home renovation industry to understand trends in organic search, identify pockets of valuable demand, and craft high performing content and pages to bring this demand to Block.
Candidates best suited for this role will enjoy a high level of autonomy to dig into ambiguous problems, shape solutions, and iterate toward business and user impact.
What you will do :
Shape Block's SEO strategy and roadmap from the ground up, in collaboration with Block's leadershipAnalyze and understand organic search landscapes in our category to find meaningful opportunities to drive high-value trafficCraft big swings to drive search performance, harnessing Block's proprietary data, insights, and contentExecute on the SEO roadmap in rapid, iterative fashion, with a high emphasis on experimentation and learningWork with Engineering to keep our site technically optimized for search performanceUnderstand and adapt to the evolving search landscape, including the impact of AI and ongoing changes to search algorithmsWhat we are looking for :
7-15 years of SEO experience, including experience in B2CComfort with both content and technical SEOPassion for deeply understanding consumer behaviors and needs, and crafting user-first experiencesHunger to take big swings at ambiguous problems, experiment, and build iterativelyStrong ability to collaborate cross-functionally, including with product / engineering teams on technical aspects of search performanceEqual strength in strategic thinking and hands-on executionThis is a full-time position reporting to the Chief Operating Officer. Preference will be given to candidates who are enthusiastic to work a hybrid schedule based in our Brooklyn, NY office.
Block wants all employees to be supported in their personal and professional development, so we take a comprehensive approach to compensation and benefits. The initial annual salary for this position is expected to range from $120,000 - $155,000. Actual compensation will depend on numerous factors such as: experience, knowledge and skills, qualifications, location, and other job-related factors.
To further support your growth, Block offers the following:
Earn equity in the companySubsidized health insurance, including dental and vision coverage12 weeks universal fully paid family leaveCompetitive PTO and company holidays401k retirement savings plan with matching employer contributionHSA with employer contribution & FSA plansEmployee discount on renovation servicesBudgeted learning and development stipendsWorking alongside an ambitious, kind, no-drama team
Block is proud to be an equal opportunity employer. We celebrate diversity in all its forms, and we encourage our employees to participate as their authentic selves in our work environment. We strive to build better for all, towards a more open, inclusive space. Come as you are.
We are looking for a passionate SEO lead to own and drive Block's organic growth, including shaping and executing on our SEO strategy from the ground up. Reporting to our Chief Operating Officer, this person will own both content and technical SEO, and collaborate closely with Product, Engineering, Brand, Creative, Analytics, and Performance Marketing to build a world-class SEO machine. They will dive deeply into the home renovation industry to understand trends in organic search, identify pockets of valuable demand, and craft high performing content and pages to bring this demand to Block.
Candidates best suited for this role will enjoy a high level of autonomy to dig into ambiguous problems, shape solutions, and iterate toward business and user impact.
What you will do :
Shape Block's SEO strategy and roadmap from the ground up, in collaboration with Block's leadershipAnalyze and understand organic search landscapes in our category to find meaningful opportunities to drive high-value trafficCraft big swings to drive search performance, harnessing Block's proprietary data, insights, and contentExecute on the SEO roadmap in rapid, iterative fashion, with a high emphasis on experimentation and learningWork with Engineering to keep our site technically optimized for search performanceUnderstand and adapt to the evolving search landscape, including the impact of AI and ongoing changes to search algorithmsWhat we are looking for :
7-15 years of SEO experience, including experience in B2CComfort with both content and technical SEOPassion for deeply understanding consumer behaviors and needs, and crafting user-first experiencesHunger to take big swings at ambiguous problems, experiment, and build iterativelyStrong ability to collaborate cross-functionally, including with product / engineering teams on technical aspects of search performanceEqual strength in strategic thinking and hands-on executionThis is a full-time position reporting to the Chief Operating Officer. Preference will be given to candidates who are enthusiastic to work a hybrid schedule based in our Brooklyn, NY office.
Block wants all employees to be supported in their personal and professional development, so we take a comprehensive approach to compensation and benefits. The initial annual salary for this position is expected to range from $120,000 - $155,000. Actual compensation will depend on numerous factors such as: experience, knowledge and skills, qualifications, location, and other job-related factors.
To further support your growth, Block offers the following:
Earn equity in the companySubsidized health insurance, including dental and vision coverage12 weeks universal fully paid family leaveCompetitive PTO and company holidays401k retirement savings plan with matching employer contributionHSA with employer contribution & FSA plansEmployee discount on renovation servicesBudgeted learning and development stipendsWorking alongside an ambitious, kind, no-drama team
Block is proud to be an equal opportunity employer. We celebrate diversity in all its forms, and we encourage our employees to participate as their authentic selves in our work environment. We strive to build better for all, towards a more open, inclusive space. Come as you are.