Marketing Data Analyst

Job Description:Marketing Data AnalystNewark, NJHybridAs the Marketing Data Analyst, you will use advanced analytics and visualization to measure the performance and effectiveness of digital channels and marketing campaigns to drive overall media efficiency and effectiveness. This role demands a blend of analytical expertise, strategic acumen, and ability to transform complex data into actionable insights. The ideal candidate will handle detailed data analysis, campaign reporting, and closely collaborate with stakeholders to drive strategic decisions. The Marketing Data Analyst associate should also possess expertise across various marketing verticals including social media, programmatic advertising, web analytics, CRM, and paid media.What are we looking for?Bachelor's Degree, or equivalent work experience4 years of experience in the fields of Analytics, Data Science, or Strategy demonstrating the ability to derive insights offering marketing solutions. Agency experience preferred.Proficiency in data analytics software: SQL, Python, or RFamiliarity with digital marketing channels and toolsExperience with website measurement and tagging tools (e.g., GA/GTM) and troubleshooting tag configuration.Experience with data visualization tools (e.g., Tableau, Power BI, Lookr, Datorama, plotly, ggplot, seaborn)Strong analytical skills and the ability to interpret data.Knowledge of statistical analysis and modeling techniquesStrong communication and data presentation skillsDetail-oriented with a high level of accuracy.What would be your key responsibilities?Create marketing measurement plans tailored to consumer data engagement, including assessing audience performanceEmploy data visualization and reporting techniques to effectively communicate measurement resultsUtilize historical data to create baseline models for future campaign comparisonsAnalyze campaign data to provide actionable insights and recommendations for optimizationBuild attribution models that account for multi-device, multi-step consumer journeysIdentify and assess engagement points contributing to conversionsDefine KPIs and success criteria for campaignsCreate audiences for activations in marketing and media campaigns, collaborating with the Data Science team where applicableEnhance the robustness of the CDP with activation and journey measurement logicFoster an analytics and data-driven mindset across business teamsCollaborate closely with stakeholders to achieve business results through consumer-focused marketing strategiesWhat can you expect from Mars?Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.Join a purpose driven company, where we're striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role. This position is not eligible for relocation benefits.#LI-MS1 #LI-HybirdMars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity