iSpace
Sr. Analyst, Salesforce Marketing Cloud
iSpace, Denver, Colorado, United States, 80285
Title: Sr. Analyst, Salesforce Marketing CloudLocation: Denver, CODuration: 7 Months Contract
REMOTE Work - Candidates based out of Denver CO will be preferred.
Job Description:
Managing our Salesforce Marketing Cloud platform, developing and executing marketing campaigns, and patient journeys.Set up and execute campaigns, including email, SMS, auto dialers, etc. to patients.Manage the administration and configuration of Salesforce Marketing Cloud, ensuring appropriate user access and successful email deliveries.Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools to increase click-through rates.pply agile frameworks to campaign development and deployment, enabling flexibility, rapid iterations, and continuous improvement.Monitor and troubleshoot database issues, including automated data syncs, ad-hoc imports, and data extensions.Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications.Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability standards, personalization, and mobile rendering.Continuously optimize campaigns based on data-driven insights, leveraging patient segmentation, automation, and personalization techniques.Report on campaign results, providing insights and data-driven recommendations to the Product organization.Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns.Enhance, optimize, and document marketing automation processes to scale execution, reporting, and testing practices effectively.
Skills
4+ years of experience with Salesforce Marketing Cloud (Marketing Cloud Administrator Certification is preferred).Proficiency in HTML/CSS; ability to create and codeDeep understanding of Marketing Cloud, SMS, and email campaignsProficient in data platforms, specifically CDPs, CRM, MDM, channel communication delivery tools, material delivery, campaign management strategy, and communication fulfillment platforms.Knowledgeable about B2C marketing automation and operations best practices.Experience working within an agile framework, enabling iterative campaign development and deployment.bility to build strong relationships across multiple lines of businessExperience in using data to derive insights, produce regular reporting, and perform A/B testingExperience with Agile framework is preferred
Required
SALESFORCE.COM
REMOTE Work - Candidates based out of Denver CO will be preferred.
Job Description:
Managing our Salesforce Marketing Cloud platform, developing and executing marketing campaigns, and patient journeys.Set up and execute campaigns, including email, SMS, auto dialers, etc. to patients.Manage the administration and configuration of Salesforce Marketing Cloud, ensuring appropriate user access and successful email deliveries.Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools to increase click-through rates.pply agile frameworks to campaign development and deployment, enabling flexibility, rapid iterations, and continuous improvement.Monitor and troubleshoot database issues, including automated data syncs, ad-hoc imports, and data extensions.Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications.Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability standards, personalization, and mobile rendering.Continuously optimize campaigns based on data-driven insights, leveraging patient segmentation, automation, and personalization techniques.Report on campaign results, providing insights and data-driven recommendations to the Product organization.Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns.Enhance, optimize, and document marketing automation processes to scale execution, reporting, and testing practices effectively.
Skills
4+ years of experience with Salesforce Marketing Cloud (Marketing Cloud Administrator Certification is preferred).Proficiency in HTML/CSS; ability to create and codeDeep understanding of Marketing Cloud, SMS, and email campaignsProficient in data platforms, specifically CDPs, CRM, MDM, channel communication delivery tools, material delivery, campaign management strategy, and communication fulfillment platforms.Knowledgeable about B2C marketing automation and operations best practices.Experience working within an agile framework, enabling iterative campaign development and deployment.bility to build strong relationships across multiple lines of businessExperience in using data to derive insights, produce regular reporting, and perform A/B testingExperience with Agile framework is preferred
Required
SALESFORCE.COM