TSR Consulting
Digital Marketing Specialist
TSR Consulting, Howell, New Jersey, us, 07731
About TSR:
TSR is a relationship-based, customer-focused IT and technical services staffing company.
For over 40 years TSR, Inc. and its wholly owned subsidiary, TSR Consulting Services, have prospered in the Information Technology staffing business, earning the respect of companies both large and small with well refined candidate screening, timely placement, and a real understanding of the right skill sets required by our clients.
Mission & Vision
We do not believe in building a vision around the company but building a company around our vision, which is simply;
Every employee's voice matters, their effort is appreciated, and their talent is rewarded.
We challenge each employee daily, to raise the bar on how we treat our consultants and candidates. For far too long in this industry, candidates have been ghosted, lied to, or placed at a client and then forgotten about. Each day our staff works tirelessly at qualifying and placing, top talent with our clients, in a compassionate and caring manner.
Not every candidate is a match for the job, but every candidate and consultant will be treated with respect and professionalism.
Digital Marketing Specialist
Job Description
Location: Lawrence Township, New JerseyType: ContractJob #79630Our client, a leading pharmaceutical company, is hiring a
Digital Marketing Specialist,
on a contract basis.
Job ID #: 79630
Work Location:Lawrence Township, NJ - Hybrid role
Summary:In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a company brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Education/Experience:
Bachelors degree with 5 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.Experience in pharmaceutical omnichannel strategy and digital marketingExperience leading digital engagement, channel, and analytics activitiesProven ability in managing digital agencies, vendors, and cross-functional support teamsCompetence in developing, evaluating, and activating media plansDemonstrated ability to successfully navigate internal MLR review processesPrior Digital or Media Marketing Agency experience is a plusStrong oral and written communication skillsExperience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRMResponsibilities:
Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategyDraft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programsLead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)Partner with the Brand, digital agencies, media partners and the company Production team to define project strategy, scope, timelines, and deliverablesLead pull through of DTC and HCP digital tactics and media programs that drive business impactCollaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analyticsDrive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tacticsMonitor project status and provide regular reporting on progress, challenges, and solutionsDemonstrated digital and DTC/HCP program experienceDemonstrated ability to track and manage annual digital programs
TSR is a relationship-based, customer-focused IT and technical services staffing company.
For over 40 years TSR, Inc. and its wholly owned subsidiary, TSR Consulting Services, have prospered in the Information Technology staffing business, earning the respect of companies both large and small with well refined candidate screening, timely placement, and a real understanding of the right skill sets required by our clients.
Mission & Vision
We do not believe in building a vision around the company but building a company around our vision, which is simply;
Every employee's voice matters, their effort is appreciated, and their talent is rewarded.
We challenge each employee daily, to raise the bar on how we treat our consultants and candidates. For far too long in this industry, candidates have been ghosted, lied to, or placed at a client and then forgotten about. Each day our staff works tirelessly at qualifying and placing, top talent with our clients, in a compassionate and caring manner.
Not every candidate is a match for the job, but every candidate and consultant will be treated with respect and professionalism.
Digital Marketing Specialist
Job Description
Location: Lawrence Township, New JerseyType: ContractJob #79630Our client, a leading pharmaceutical company, is hiring a
Digital Marketing Specialist,
on a contract basis.
Job ID #: 79630
Work Location:Lawrence Township, NJ - Hybrid role
Summary:In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a company brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Education/Experience:
Bachelors degree with 5 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.Experience in pharmaceutical omnichannel strategy and digital marketingExperience leading digital engagement, channel, and analytics activitiesProven ability in managing digital agencies, vendors, and cross-functional support teamsCompetence in developing, evaluating, and activating media plansDemonstrated ability to successfully navigate internal MLR review processesPrior Digital or Media Marketing Agency experience is a plusStrong oral and written communication skillsExperience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRMResponsibilities:
Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategyDraft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programsLead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)Partner with the Brand, digital agencies, media partners and the company Production team to define project strategy, scope, timelines, and deliverablesLead pull through of DTC and HCP digital tactics and media programs that drive business impactCollaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analyticsDrive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tacticsMonitor project status and provide regular reporting on progress, challenges, and solutionsDemonstrated digital and DTC/HCP program experienceDemonstrated ability to track and manage annual digital programs