RogersGray
Director of Marketing, The Baldwin Group Northeast aka RogersGray
RogersGray, Boston, Massachusetts, us, 02298
This position is responsible for planning, implementing, and measuring programs to help drive opportunities through the sales pipeline, retain clients, and increase employee engagement, all while managing spend to maximize corporate exposure within allocated budget.
Director of Marketing, The Baldwin Group Northeast aka RogersGray
Position Mission
Reporting into the Senior Director of Marketing for Insurance Advisory Solutions (IAS), the Regional Director of Marketing spearheads Marketing's support of the regional business objectives - which can include implementation of programs and projects, setting guidelines and timelines, coordinating with leaders, performing market research and analysis to identify trends and opportunities, analyzing existing marketing programs and projects, and developing strategies to optimize regional operations.
Functional Responsibilities
Serve as the liaison between regional partner firm to ensure shared resources, best practices, goals, and priorities are properly communicated.Define and manage marketing budgets and strategic planning for The Baldwin Group Northeast aka RogersGray.Manage the strategic marketing use of the CRM and Marketing Automation tools to implement corporate and Advisor-level campaigns and manage pipeline touchpoints.Oversee content updates, compliance, and optimization for all regional corporate websites and intranet platforms.Develop and continually refine overall marketing strategy to align with all regional firm and The Baldwin Group IAS goals and based on measurable results.Develop and maintain relationships with external vendors and partners. Identify areas of opportunity to utilize partnerships to help achieve firm-level and The Baldwin Group IAS goals.Manage all regional firm and corporate brand adherence.Work closely with Regional leadership to amplify and enhance colleague relations including but not limited to strategic communications, engagement events, and recruiting opportunities.Provide leadership about best practices for marketing policies and procedures to the marketing team, as well as internal stakeholders.Oversee the content, design, and strategic utilization plan for all marketing assets, including collateral, templates, graphics, presentations, and campaign resources.Work in close partnership with the The Baldwin Group IAS Marketing & Communications and Enterprise Communications teams to guide the public relations and communications needs of the regional firms.Work in close partnership with the The Baldwin Group IAS Marketing and Enterprise Digital Marketing teams to plan and execute paid advertising and SEO optimization for the regional firm.Drive the strategic direction and planning of all marketing communications to include direct mail, email, online advertising, and event marketing, social media.Manage events and conferences to demonstrate our key differentiators and points of expertise to attract new clients and enhance existing relationships.Manage all analytics to measure the effectiveness of marketing efforts tied to business results and communicate efforts and actionable recommendations for optimization to regional leadership.Manage the distribution of marketing-related internal communications to help drive colleague engagement with regional firm marketing activities and content.Identify, test, adopt, and amplify best practices in each region and share learnings across teams.Work in partnership with the regional sales and service leaders to develop, execute, and optimize a client experience strategy.Be responsible for liaising between our region and the communities within it.Manage and mentor a team of marketing professionals with a focus on career and professional interpersonal development and accomplishing established regional and team-level goals.Education
Bachelor's Degree in business, marketing, communications, or related field; or equivalent combination of education and experience
Experience
10+ years of progressive marketing and leadership experience
Insurance brokerage experience preferred, but not required
Experience with content management systems, marketing automation systems, social selling tools, and prospecting tools
Skills
Effective time management and organizational skillsKeen attention to detailExcellent interpersonal, written, and oral communication skillsA balance of creativity and analytic skillsStrong project management skills with experience developing and executing marketing strategy successfully while collaborating cross-functionallyAbility to understand the impact of decisions on other areas of the business
Work Environment and Physical Requirements
This position will be a hybrid or in office position.
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work involves walking, talking, hearing, using hands to handle, feel or operate objects, tools, or controls, and reaching with hands and arms. Vision abilities required by this job include close vision and the ability to adjust focus. Work requires extensive periods of sitting and working at a computer. The employee may be required to push, pull, lift, and/or carry up to 20 pounds. The noise level in the work environment is usually moderately quiet. Some travel may be required.
Click here for some insight into our culture!
Director of Marketing, The Baldwin Group Northeast aka RogersGray
Position Mission
Reporting into the Senior Director of Marketing for Insurance Advisory Solutions (IAS), the Regional Director of Marketing spearheads Marketing's support of the regional business objectives - which can include implementation of programs and projects, setting guidelines and timelines, coordinating with leaders, performing market research and analysis to identify trends and opportunities, analyzing existing marketing programs and projects, and developing strategies to optimize regional operations.
Functional Responsibilities
Serve as the liaison between regional partner firm to ensure shared resources, best practices, goals, and priorities are properly communicated.Define and manage marketing budgets and strategic planning for The Baldwin Group Northeast aka RogersGray.Manage the strategic marketing use of the CRM and Marketing Automation tools to implement corporate and Advisor-level campaigns and manage pipeline touchpoints.Oversee content updates, compliance, and optimization for all regional corporate websites and intranet platforms.Develop and continually refine overall marketing strategy to align with all regional firm and The Baldwin Group IAS goals and based on measurable results.Develop and maintain relationships with external vendors and partners. Identify areas of opportunity to utilize partnerships to help achieve firm-level and The Baldwin Group IAS goals.Manage all regional firm and corporate brand adherence.Work closely with Regional leadership to amplify and enhance colleague relations including but not limited to strategic communications, engagement events, and recruiting opportunities.Provide leadership about best practices for marketing policies and procedures to the marketing team, as well as internal stakeholders.Oversee the content, design, and strategic utilization plan for all marketing assets, including collateral, templates, graphics, presentations, and campaign resources.Work in close partnership with the The Baldwin Group IAS Marketing & Communications and Enterprise Communications teams to guide the public relations and communications needs of the regional firms.Work in close partnership with the The Baldwin Group IAS Marketing and Enterprise Digital Marketing teams to plan and execute paid advertising and SEO optimization for the regional firm.Drive the strategic direction and planning of all marketing communications to include direct mail, email, online advertising, and event marketing, social media.Manage events and conferences to demonstrate our key differentiators and points of expertise to attract new clients and enhance existing relationships.Manage all analytics to measure the effectiveness of marketing efforts tied to business results and communicate efforts and actionable recommendations for optimization to regional leadership.Manage the distribution of marketing-related internal communications to help drive colleague engagement with regional firm marketing activities and content.Identify, test, adopt, and amplify best practices in each region and share learnings across teams.Work in partnership with the regional sales and service leaders to develop, execute, and optimize a client experience strategy.Be responsible for liaising between our region and the communities within it.Manage and mentor a team of marketing professionals with a focus on career and professional interpersonal development and accomplishing established regional and team-level goals.Education
Bachelor's Degree in business, marketing, communications, or related field; or equivalent combination of education and experience
Experience
10+ years of progressive marketing and leadership experience
Insurance brokerage experience preferred, but not required
Experience with content management systems, marketing automation systems, social selling tools, and prospecting tools
Skills
Effective time management and organizational skillsKeen attention to detailExcellent interpersonal, written, and oral communication skillsA balance of creativity and analytic skillsStrong project management skills with experience developing and executing marketing strategy successfully while collaborating cross-functionallyAbility to understand the impact of decisions on other areas of the business
Work Environment and Physical Requirements
This position will be a hybrid or in office position.
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work involves walking, talking, hearing, using hands to handle, feel or operate objects, tools, or controls, and reaching with hands and arms. Vision abilities required by this job include close vision and the ability to adjust focus. Work requires extensive periods of sitting and working at a computer. The employee may be required to push, pull, lift, and/or carry up to 20 pounds. The noise level in the work environment is usually moderately quiet. Some travel may be required.
Click here for some insight into our culture!