Workday
Partner Marketing Manager
Workday, Pleasanton, California, United States, 94566
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the TeamThe Workday Global Partner Marketing team is responsible for building global awareness of the Workday partner ecosystem and to support pipeline growth by marketing to, through, and with our partners
About the Role
The Partner Marketing Manager is responsible for supporting the execution of campaigns and programs that drive awareness, engagement and growth within Workday's partner ecosystem.
Specific Responsibilities include:Build and manage marketing campaigns and programs that support Workday's partner ecosystem vision, champion relationships with key partners and support Workday's growth goals.Collaborate across Workday sales and marketing teams to develop and implement effective marketing programs that align to the Global Partner Organization business objectivesProvide guidance and support to partners on co-marketing initiatives to ensure consistent messaging, branding and executionCoordinate and support partner involvement at events, trade shows, conferences, and webinarsDevelop partner marketing content including but not limited to: co-branded assets, case studies, success stories, videos, podcasts, social media activations, etc.Track and analyze marketing performance metrics, such as lead generation and conversion rates, to recommend actionable insights to optimize partner marketing activitiesConduct market research and competitive analysis to identify trends, best practices and areas for partner marketing improvementsAbout You
Basic Qualifications
5+ years global partner marketing experience in the B2B tech sector driving partner marketing pipeline and supporting revenue growthAbility to translate business objectives into marketing plans that have clear metrics and objectivesExperience creating co-marketing campaigns that support sales pipeline and revenue growth from demand generation through closed/won opportunitiesAbility to plan, manage and implement several marketing programs simultaneouslyA partner champion who articulates the value of the ecosystem to internal and external partnersData-driven and experimental in how you approach and measure your work2+ years experience leading global GDPR and legal/ privacy compliant marketing programsExperience using Salesforce, Marketo and TableauTravel 10-20% timeOther Qualifications
Comfortable working in an ever-changing environment, including the ability to adapt as business priorities changeExperience managing key partner relationships to ensure execution plans are communicated and managed effectively both internally and externallyExcellent verbal and written communication skillsStrong problem solving and critical thinking skillsSense of humor
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $108,000 USD - $162,000 USD
Additional US Location(s) Base Pay Range: $91,200 USD - $162,000 USD
Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field
with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the TeamThe Workday Global Partner Marketing team is responsible for building global awareness of the Workday partner ecosystem and to support pipeline growth by marketing to, through, and with our partners
About the Role
The Partner Marketing Manager is responsible for supporting the execution of campaigns and programs that drive awareness, engagement and growth within Workday's partner ecosystem.
Specific Responsibilities include:Build and manage marketing campaigns and programs that support Workday's partner ecosystem vision, champion relationships with key partners and support Workday's growth goals.Collaborate across Workday sales and marketing teams to develop and implement effective marketing programs that align to the Global Partner Organization business objectivesProvide guidance and support to partners on co-marketing initiatives to ensure consistent messaging, branding and executionCoordinate and support partner involvement at events, trade shows, conferences, and webinarsDevelop partner marketing content including but not limited to: co-branded assets, case studies, success stories, videos, podcasts, social media activations, etc.Track and analyze marketing performance metrics, such as lead generation and conversion rates, to recommend actionable insights to optimize partner marketing activitiesConduct market research and competitive analysis to identify trends, best practices and areas for partner marketing improvementsAbout You
Basic Qualifications
5+ years global partner marketing experience in the B2B tech sector driving partner marketing pipeline and supporting revenue growthAbility to translate business objectives into marketing plans that have clear metrics and objectivesExperience creating co-marketing campaigns that support sales pipeline and revenue growth from demand generation through closed/won opportunitiesAbility to plan, manage and implement several marketing programs simultaneouslyA partner champion who articulates the value of the ecosystem to internal and external partnersData-driven and experimental in how you approach and measure your work2+ years experience leading global GDPR and legal/ privacy compliant marketing programsExperience using Salesforce, Marketo and TableauTravel 10-20% timeOther Qualifications
Comfortable working in an ever-changing environment, including the ability to adapt as business priorities changeExperience managing key partner relationships to ensure execution plans are communicated and managed effectively both internally and externallyExcellent verbal and written communication skillsStrong problem solving and critical thinking skillsSense of humor
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $108,000 USD - $162,000 USD
Additional US Location(s) Base Pay Range: $91,200 USD - $162,000 USD
Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field
with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!