Indivior PLC
Associate Director Patient Marketing, SUBLOCADE
Indivior PLC, Richmond, Virginia, United States, 23214
TITLE:Associate Director Patient Marketing, SUBLOCADE
Title:
Associate Director Patient Marketing, SUBLOCADE
Reports To:
Sr. Director Brand Marketing, SUBLOCADE
Location:
Richmond, VA
Indivior is a global specialty pharmaceutical company working to help change patients' lives by developing medicines to treat substance use disorders (SUD) and serious mental illnesses. The name is the blend of the words individual and endeavor, and the tagline "Focus on you" makes the company's commitment clear. It represents and empathizes with the often-difficult journey each individual patient takes to overcome the challenges of addiction and mental illness.
Indivior is dedicated to transforming addiction from a global human crisis to a recognized and treated chronic disease. Our vision is that all patients around the world will have access to evidence-based treatment for the chronic conditions and co-occurring disorders of SUD. The Indivior logo radiates its patient-focused, holistic focus on expanding access to quality treatment for addiction worldwide. Building on its global portfolio of opioid use disorder treatments, Indivior has a pipeline of product candidates designed to both expand on its heritage in this category and potentially address other chronic conditions and co-occurring disorders of SUD, including alcohol use disorder and cannabis use disorder.
POSITION SUMMARY:
Indivior is a global pharmaceutical company working to help change patients' lives by pioneering life-transforming treatment for substance use disorders and other serious mental illnesses. We are searching for a passionate and collaborative commercial leader with a successful track record of leading patient-focused marketing initiatives. The Associate Director will be responsible for the strategy and execution of Direct-to-Patient (DTP) Marketing efforts for SUBLOCADE across channels, including point of care in HCP offices and direct to consumer advertising initiatives.
The successful candidate will lead the DTP marketing team for SUBLOCADE, defining customer-specific strategies and executing plans to achieve business goals. The Associate Director, DTP Marketing will report to the Senior Director, Brand Customer Marketing and have full accountability for Consumer brand marketing efforts in the US. This role will collaborate across the Brand team including HCP, B2B and Operations partners, as well as functions such as Sales, Market Access, Insights and Analytics, and Training. This role is visible and critical to the success of Indivior in the US.
ESSENTIAL FUNCTIONS:
The responsibilities of this role include, but are not limited to, the following:Set the strategy, goals, and execution plans for consumer audience brand promotion across channels.Lead development of patient insights, positioning, segmentation, strategy and creative development. Evaluate the effectiveness of strategies through campaign measurement and metrics development.Work collaboratively with marketing team and cross-functional partners to ensure seamless education and support to customers, with a patient-focused mindset.Partner with Sales & Training to elevate field comprehension of patient insights, strategies and pull through of patient education resources deployed via field teams.Define key performance indicators (KPIs) to measure success of strategies and tactics; enable quarterly business reviews with senior management.Manage standard operating procedures for key initiatives such as patient ambassador programs.Identify and build optimal DTP marketing capabilities based on industry best practices and customer insights. Raise awareness to unmet needs and champion new patient-centric solutions to drive innovation.Effectively track and manage the DTP marketing budget. Consistently manage multiple projects to deliver high-quality work product in a timely fashion. Apply financial components of brand management, including return on investment.Contribute to a strong culture aligned to our Mission and Guiding Principles at Indivior.Ensure a compliance focus to ensure that all promotional activities are fully compliant with Company policies and Legal and Regulatory guidelines.MINIMUM QUALIFICATIONS:
Must have an innovative, customer-oriented mindset while easily collaborating cross functionally to achieve results in a high-energy, fast fast-paced environment. Must have a demonstrated ability to set customer strategies and communicate with clarity into actionable and measurable plans. Excellent marketing and analytical skills are important as is the ability to diagnose opportunities and orchestrate plans to address.
More specifically, it is anticipated that the ideal candidate will possess the following:
7+ years of related experience in the pharma/biotech industry with a proven, consistent history of high performance in brand marketing positions.Product management experience in prior marketing roles - Patient/Consumer marketing expertise in specialty brands strongly preferred in areas such as Branded & Unbranded content, Digital, Customer Relationship Management (CRM), and TV/Video channels.Experience developing customer strategies and campaigns.Experience in the promotion of specialty markets or HCP administered injectables is desired.Demonstrates strong team/project management experience and communication skills.Experience working across functions and interacting with commercial management - demonstrates an ability to influence greater outcomes.Strong team player that has a patient-focus and customer service approach.Attention to detail and the ability to work individually, within a multi-disciplinary team, as well as with external partners and agencies.Live our Guiding Principles: Focus on Patient Needs to Drive Decisions; Seek theWisdom of the Team; Believe that People's Actions are Well-Intended; Care Enough to Coach; See it, Own it, Make it Happen; Demonstrate Honesty and Integrity at All Times.Possesses excellent written and verbal communication skills.Exude excitement about the vision and mission of Indivior.EDUCATION
An undergraduate degree is required. An advanced degree in Business, Marketing or Life Sciences is highly preferred.
BENEFITS:
Indivior is committed to providing a culture driven by guiding principles and top-tier benefits that match the importance of the work we do. The Indivior experience includes:
3 weeks' vacation plus floating holidays and sick leave401(k) and Profit Sharing Plan- Company match of 75% on your first 6% of contributions discount and profit sharing contribution equal to 4% of your eligible payU.S. Employee Stock Purchase Plan- 15% DiscountComprehensive Medical, Dental, Vision, Life and Disability coverageHealth and Dependent Care Flex Spending optionsAdoption assistanceTuition reimbursementLeverage Concierge/personal assistance servicesVoluntary benefits including Legal, Pet Insurance and Auto/Home coverageGym, fitness facility and cell phone discountsOur Guiding Principles, Core Values and Vision provide a culture that unites and guides our employees.
GUIDING PRINCIPLES:
Indivior's guiding principles are the foundation for each employee's success and growth. Each employee is expected to demonstrate understanding and adherence to our guiding principles in their everyday performance.
The duties and responsibilities identified in this position description are considered essential but are not limited to only those outlined. The employee may perform other functions that may be assigned. Management retains the discretion to add or change the duties of this position at any time.
EQUAL EMPLOYMENT OPPORTUNITY
EOE/Minorities/Females/Vet/Disabled
Title:
Associate Director Patient Marketing, SUBLOCADE
Reports To:
Sr. Director Brand Marketing, SUBLOCADE
Location:
Richmond, VA
Indivior is a global specialty pharmaceutical company working to help change patients' lives by developing medicines to treat substance use disorders (SUD) and serious mental illnesses. The name is the blend of the words individual and endeavor, and the tagline "Focus on you" makes the company's commitment clear. It represents and empathizes with the often-difficult journey each individual patient takes to overcome the challenges of addiction and mental illness.
Indivior is dedicated to transforming addiction from a global human crisis to a recognized and treated chronic disease. Our vision is that all patients around the world will have access to evidence-based treatment for the chronic conditions and co-occurring disorders of SUD. The Indivior logo radiates its patient-focused, holistic focus on expanding access to quality treatment for addiction worldwide. Building on its global portfolio of opioid use disorder treatments, Indivior has a pipeline of product candidates designed to both expand on its heritage in this category and potentially address other chronic conditions and co-occurring disorders of SUD, including alcohol use disorder and cannabis use disorder.
POSITION SUMMARY:
Indivior is a global pharmaceutical company working to help change patients' lives by pioneering life-transforming treatment for substance use disorders and other serious mental illnesses. We are searching for a passionate and collaborative commercial leader with a successful track record of leading patient-focused marketing initiatives. The Associate Director will be responsible for the strategy and execution of Direct-to-Patient (DTP) Marketing efforts for SUBLOCADE across channels, including point of care in HCP offices and direct to consumer advertising initiatives.
The successful candidate will lead the DTP marketing team for SUBLOCADE, defining customer-specific strategies and executing plans to achieve business goals. The Associate Director, DTP Marketing will report to the Senior Director, Brand Customer Marketing and have full accountability for Consumer brand marketing efforts in the US. This role will collaborate across the Brand team including HCP, B2B and Operations partners, as well as functions such as Sales, Market Access, Insights and Analytics, and Training. This role is visible and critical to the success of Indivior in the US.
ESSENTIAL FUNCTIONS:
The responsibilities of this role include, but are not limited to, the following:Set the strategy, goals, and execution plans for consumer audience brand promotion across channels.Lead development of patient insights, positioning, segmentation, strategy and creative development. Evaluate the effectiveness of strategies through campaign measurement and metrics development.Work collaboratively with marketing team and cross-functional partners to ensure seamless education and support to customers, with a patient-focused mindset.Partner with Sales & Training to elevate field comprehension of patient insights, strategies and pull through of patient education resources deployed via field teams.Define key performance indicators (KPIs) to measure success of strategies and tactics; enable quarterly business reviews with senior management.Manage standard operating procedures for key initiatives such as patient ambassador programs.Identify and build optimal DTP marketing capabilities based on industry best practices and customer insights. Raise awareness to unmet needs and champion new patient-centric solutions to drive innovation.Effectively track and manage the DTP marketing budget. Consistently manage multiple projects to deliver high-quality work product in a timely fashion. Apply financial components of brand management, including return on investment.Contribute to a strong culture aligned to our Mission and Guiding Principles at Indivior.Ensure a compliance focus to ensure that all promotional activities are fully compliant with Company policies and Legal and Regulatory guidelines.MINIMUM QUALIFICATIONS:
Must have an innovative, customer-oriented mindset while easily collaborating cross functionally to achieve results in a high-energy, fast fast-paced environment. Must have a demonstrated ability to set customer strategies and communicate with clarity into actionable and measurable plans. Excellent marketing and analytical skills are important as is the ability to diagnose opportunities and orchestrate plans to address.
More specifically, it is anticipated that the ideal candidate will possess the following:
7+ years of related experience in the pharma/biotech industry with a proven, consistent history of high performance in brand marketing positions.Product management experience in prior marketing roles - Patient/Consumer marketing expertise in specialty brands strongly preferred in areas such as Branded & Unbranded content, Digital, Customer Relationship Management (CRM), and TV/Video channels.Experience developing customer strategies and campaigns.Experience in the promotion of specialty markets or HCP administered injectables is desired.Demonstrates strong team/project management experience and communication skills.Experience working across functions and interacting with commercial management - demonstrates an ability to influence greater outcomes.Strong team player that has a patient-focus and customer service approach.Attention to detail and the ability to work individually, within a multi-disciplinary team, as well as with external partners and agencies.Live our Guiding Principles: Focus on Patient Needs to Drive Decisions; Seek theWisdom of the Team; Believe that People's Actions are Well-Intended; Care Enough to Coach; See it, Own it, Make it Happen; Demonstrate Honesty and Integrity at All Times.Possesses excellent written and verbal communication skills.Exude excitement about the vision and mission of Indivior.EDUCATION
An undergraduate degree is required. An advanced degree in Business, Marketing or Life Sciences is highly preferred.
BENEFITS:
Indivior is committed to providing a culture driven by guiding principles and top-tier benefits that match the importance of the work we do. The Indivior experience includes:
3 weeks' vacation plus floating holidays and sick leave401(k) and Profit Sharing Plan- Company match of 75% on your first 6% of contributions discount and profit sharing contribution equal to 4% of your eligible payU.S. Employee Stock Purchase Plan- 15% DiscountComprehensive Medical, Dental, Vision, Life and Disability coverageHealth and Dependent Care Flex Spending optionsAdoption assistanceTuition reimbursementLeverage Concierge/personal assistance servicesVoluntary benefits including Legal, Pet Insurance and Auto/Home coverageGym, fitness facility and cell phone discountsOur Guiding Principles, Core Values and Vision provide a culture that unites and guides our employees.
GUIDING PRINCIPLES:
Indivior's guiding principles are the foundation for each employee's success and growth. Each employee is expected to demonstrate understanding and adherence to our guiding principles in their everyday performance.
The duties and responsibilities identified in this position description are considered essential but are not limited to only those outlined. The employee may perform other functions that may be assigned. Management retains the discretion to add or change the duties of this position at any time.
EQUAL EMPLOYMENT OPPORTUNITY
EOE/Minorities/Females/Vet/Disabled