Zaxby's
Sr. Manager, Lifecycle Marketing
Zaxby's, Atlanta, Georgia, United States, 30383
The Zaxby's Support Center is looking for a
Sr. Manager, Lifecycle Marketing
to support the Loyalty/Digital Marketing team. This individual will oversee the strategy and development of Zaxby's Customer Relationship Management (CRM) initiatives to drive customer growth, retention, and frequency. He/she will have an analytical mindset and be critically focused on driving increased customer value through integrated planning and personalized communications. This position will supervise 1-2 employees and will collaborate with Marketing, Media, and our Digital Technology teams in the day-to-day management of the Customer Data Platform (CDP). This is an opportunity to lead the strategy and help redefine how we reward our members throughout their lifecycle journey in the Zax Rewardz program.
As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads. We'd love to have you as part of our team!
This position is based in
Atlanta, GA
and allows for a hybrid work schedule that includes 3 in-office days per week.
Benefits Include:
Medical, Dental and Vision insuranceCompany-paid Short and Long-Term Disability insurance; Basic Life; Critical Illness insurance401K participation50% off meal discount at company-owned locationsChild Care Assistance PlanEducation Assistance ProgramParental LeavePTO and Company HolidaysESSENTIAL JOB FUNCTIONS
Essential duties may include but are not limited to the following:
Oversee loyalty-based activities and the day-to-day management, development, and broader integration efforts within Customer Data Platform (CDP) infrastructureCollaborate with the Digital Technology & Product teams to define specific customer use cases and requirements and advise on future MarTech roadmap planningRefine customer journeys and optimize based on real time measurementCollaborate with Finance/Analytics to leverage customer cohorts and ensure they are being properly activated and nurtured, supporting the long-term engagement of our customer baseLead strategic efforts focused on advancing customer segmentation and reporting across automated and ad hoc campaignsDevelop targeted, data-driven customer journeys across email, SMS, push notifications, and loyalty platforms and develop new approaches to drive customer behavior and growthBuild CRM strategies that align with overall marketing calendar, orchestrating the right messages at right time to right audience and drive engagement and sales on our owned and operated e-commerce and retail channelsWork cross-functionally to develop thoughtful, innovative large-scale campaigns that drive retention, long-term customer value and acquire new customers while controlling for discountingPartner with CI/Analytics to identify customer insights to develop and inform strategies to activate within channels and mobile app to support business needsMentor CRM team to develop the right processes and plans around the various work streamsBuild reports and deliver insights on campaigns to measure incremental impact and A/B test results of all campaignsDrive and track KPIs including engagement, retention, and frequencyContribute to thoughtful and creative discussions with leadership, key stakeholders and cross-functional teams on strategic goals and performanceEffectively communicate results to company executives to help drive organizational changeKEY COMPETENCIES
Prior experience managing a customer-facing loyalty programProven experience in lifecycle engagement with a focus on developing complex, automated user journeys (e.g. activation/retention/win-back, etc.)Comfortable working with large data to derive insights to build a strategy that ultimately solves a business problemStrong ownership and accountability in driving and scaling business efficiently and effectivelyExperience developing and executing ad hoc and automated Marketing campaignsStrong verbal and written communication skills and works effectively with cross-functional team membersExcellent organizational skills and extreme attention to detailPrior experience with MarTech CRM/CDP technology management with strong understanding of Marketing, data structure, and operational databases; AdTech experience a plusCollaborator, self-starter, innovator and problem-solverStrong project management skills with ability to manage, implement and analyze a wide range of initiatives in a fast-paced environmentStrong analytical skills with ability to pull, build, and analyze data, including predictive analyticsExperience leading relationship with a loyalty, marketing automation platform - Braze, Punchh, mParticle and/or similarPrevious experience in QSR, food, hospitality, retain, e-commerce with a customer-first outlookEDUCATION AND EXPERIENCE GUIDELINES
Education: Bachelor's degree in Marketing, Business or similar discipline; OR equivalent combination of education and experienceExperience: 5+ years of hands-on CRM and Loyalty Marketing experience, owning program planning and execution
PAY RANGE:
$100,000 - $130,000
Zaxby's Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.
Sr. Manager, Lifecycle Marketing
to support the Loyalty/Digital Marketing team. This individual will oversee the strategy and development of Zaxby's Customer Relationship Management (CRM) initiatives to drive customer growth, retention, and frequency. He/she will have an analytical mindset and be critically focused on driving increased customer value through integrated planning and personalized communications. This position will supervise 1-2 employees and will collaborate with Marketing, Media, and our Digital Technology teams in the day-to-day management of the Customer Data Platform (CDP). This is an opportunity to lead the strategy and help redefine how we reward our members throughout their lifecycle journey in the Zax Rewardz program.
As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads. We'd love to have you as part of our team!
This position is based in
Atlanta, GA
and allows for a hybrid work schedule that includes 3 in-office days per week.
Benefits Include:
Medical, Dental and Vision insuranceCompany-paid Short and Long-Term Disability insurance; Basic Life; Critical Illness insurance401K participation50% off meal discount at company-owned locationsChild Care Assistance PlanEducation Assistance ProgramParental LeavePTO and Company HolidaysESSENTIAL JOB FUNCTIONS
Essential duties may include but are not limited to the following:
Oversee loyalty-based activities and the day-to-day management, development, and broader integration efforts within Customer Data Platform (CDP) infrastructureCollaborate with the Digital Technology & Product teams to define specific customer use cases and requirements and advise on future MarTech roadmap planningRefine customer journeys and optimize based on real time measurementCollaborate with Finance/Analytics to leverage customer cohorts and ensure they are being properly activated and nurtured, supporting the long-term engagement of our customer baseLead strategic efforts focused on advancing customer segmentation and reporting across automated and ad hoc campaignsDevelop targeted, data-driven customer journeys across email, SMS, push notifications, and loyalty platforms and develop new approaches to drive customer behavior and growthBuild CRM strategies that align with overall marketing calendar, orchestrating the right messages at right time to right audience and drive engagement and sales on our owned and operated e-commerce and retail channelsWork cross-functionally to develop thoughtful, innovative large-scale campaigns that drive retention, long-term customer value and acquire new customers while controlling for discountingPartner with CI/Analytics to identify customer insights to develop and inform strategies to activate within channels and mobile app to support business needsMentor CRM team to develop the right processes and plans around the various work streamsBuild reports and deliver insights on campaigns to measure incremental impact and A/B test results of all campaignsDrive and track KPIs including engagement, retention, and frequencyContribute to thoughtful and creative discussions with leadership, key stakeholders and cross-functional teams on strategic goals and performanceEffectively communicate results to company executives to help drive organizational changeKEY COMPETENCIES
Prior experience managing a customer-facing loyalty programProven experience in lifecycle engagement with a focus on developing complex, automated user journeys (e.g. activation/retention/win-back, etc.)Comfortable working with large data to derive insights to build a strategy that ultimately solves a business problemStrong ownership and accountability in driving and scaling business efficiently and effectivelyExperience developing and executing ad hoc and automated Marketing campaignsStrong verbal and written communication skills and works effectively with cross-functional team membersExcellent organizational skills and extreme attention to detailPrior experience with MarTech CRM/CDP technology management with strong understanding of Marketing, data structure, and operational databases; AdTech experience a plusCollaborator, self-starter, innovator and problem-solverStrong project management skills with ability to manage, implement and analyze a wide range of initiatives in a fast-paced environmentStrong analytical skills with ability to pull, build, and analyze data, including predictive analyticsExperience leading relationship with a loyalty, marketing automation platform - Braze, Punchh, mParticle and/or similarPrevious experience in QSR, food, hospitality, retain, e-commerce with a customer-first outlookEDUCATION AND EXPERIENCE GUIDELINES
Education: Bachelor's degree in Marketing, Business or similar discipline; OR equivalent combination of education and experienceExperience: 5+ years of hands-on CRM and Loyalty Marketing experience, owning program planning and execution
PAY RANGE:
$100,000 - $130,000
Zaxby's Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.