Charles Tyrwhitt
Offline Marketing Manager, New Customer
Charles Tyrwhitt, New York, New York, us, 10261
Job Title:
Offline Marketing Manager – New Customer Acquisition
Reports To:
Head of offline Marketing
Department:
Marketing – North America and Australia
Location:
New York Office – Mid-town
Welcome to Charles Tyrwhitt
Charles Tyrwhitt is known for making it easy for men to dress well; from shirts to shoes, whether through our exceptional in-store services or our delightful e-commerce shopping experience. We have a US retail footprint of 11 stores which support our much larger direct sales business. The US is a key growth market for us, and we are growing our marketing team.
Role Summary
The offline manager is a new role to oversee all the USA offline marketing activities. This position is responsible for achieving new customer acquisition targets and demand generation goals through offline marketing activities including but not limited to; direct mail, media inserts and parcel inserts, OTP, OOH, radio & CTV.
This role will work closely with third party media agencies and the creative team based in the UK to meet offline New customer goals.
ResponsibilitiesOwn the planning and execution of all USA offline performance channels (including but not limited to Direct Mail, Out of Home (digital and print), OTP/Press ads, media inserts, Parcel inserts, and new channels such as CTV and Radio to support new customer acquisition goalsWork closely with Head of Offline to produce budget and reforecast plans to maximize profitable offline acquisition activity, working within an acceptable CPN (Cost per new)Liaise with our media agency to book insert, OTP and OOH media and with our data bureau on prospect mailingsWork closely with data co-ops (Epsilon and Wiland) on prosect mailing strategy and plansPlan and execute robust test activity to drive profitable growth (offer, creative, format, paper, new channel tests)Generate, review and share campaign and test results, taking appropriate action regarding future tests, roll-outs and media plansWork closely with in-house design team to produce strong creatives while constantly testing and elevating controlsIdentify new media, channel or partnership opportunities to drive profitable new customer acquisitionManage and develop offline assistantExperience
Minimum of 3-5 years of relevant performance marketing experience in a data-driven, high-growth environmentExperience managing offline marketing channels including budgetary setting and controlCampaign management experience (preferably in print and production)Excellent time management and attention to detailsExceptional analytical and data-driven problem-solving skillsExcellent written and verbal communication skills and ability to build effective working relationships with internal stakeholders, and external partnersExcellent copywriting and proof-reading skillsExperience managing an associateStrong MS Excel and PowerPoint skills
This is an salaried role based in New York City. The pay range for this role is based on experience and we might reasonably expect to offer
$80,000 - $95,000 salary range.
Who we are
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.
That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of the entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.
Charles Tyrwhitt’s spiritual home and flagship store is located on London’s Jermyn Street, in the United Kingdom where our presence is well know. We also have a strong online presence in the US, with retail stores in 7 states and a New York head office. We also operate across Europe and Australia! Pretty impressive, eh? And as of 2022, we're proud to be recognized as a carbon-neutral retailer as we continue our journey to be a sustainable business.
Learn more about us at https://www.charlestyrwhitt.careers/
‘I am Proud and Free to be me!’
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial group. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”. We want colleagues to love working for CT and for it to feel like a place where they can be, and want to be, themselves.
*This role requires work authorization to work in person within the United States*
Offline Marketing Manager – New Customer Acquisition
Reports To:
Head of offline Marketing
Department:
Marketing – North America and Australia
Location:
New York Office – Mid-town
Welcome to Charles Tyrwhitt
Charles Tyrwhitt is known for making it easy for men to dress well; from shirts to shoes, whether through our exceptional in-store services or our delightful e-commerce shopping experience. We have a US retail footprint of 11 stores which support our much larger direct sales business. The US is a key growth market for us, and we are growing our marketing team.
Role Summary
The offline manager is a new role to oversee all the USA offline marketing activities. This position is responsible for achieving new customer acquisition targets and demand generation goals through offline marketing activities including but not limited to; direct mail, media inserts and parcel inserts, OTP, OOH, radio & CTV.
This role will work closely with third party media agencies and the creative team based in the UK to meet offline New customer goals.
ResponsibilitiesOwn the planning and execution of all USA offline performance channels (including but not limited to Direct Mail, Out of Home (digital and print), OTP/Press ads, media inserts, Parcel inserts, and new channels such as CTV and Radio to support new customer acquisition goalsWork closely with Head of Offline to produce budget and reforecast plans to maximize profitable offline acquisition activity, working within an acceptable CPN (Cost per new)Liaise with our media agency to book insert, OTP and OOH media and with our data bureau on prospect mailingsWork closely with data co-ops (Epsilon and Wiland) on prosect mailing strategy and plansPlan and execute robust test activity to drive profitable growth (offer, creative, format, paper, new channel tests)Generate, review and share campaign and test results, taking appropriate action regarding future tests, roll-outs and media plansWork closely with in-house design team to produce strong creatives while constantly testing and elevating controlsIdentify new media, channel or partnership opportunities to drive profitable new customer acquisitionManage and develop offline assistantExperience
Minimum of 3-5 years of relevant performance marketing experience in a data-driven, high-growth environmentExperience managing offline marketing channels including budgetary setting and controlCampaign management experience (preferably in print and production)Excellent time management and attention to detailsExceptional analytical and data-driven problem-solving skillsExcellent written and verbal communication skills and ability to build effective working relationships with internal stakeholders, and external partnersExcellent copywriting and proof-reading skillsExperience managing an associateStrong MS Excel and PowerPoint skills
This is an salaried role based in New York City. The pay range for this role is based on experience and we might reasonably expect to offer
$80,000 - $95,000 salary range.
Who we are
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.
That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of the entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.
Charles Tyrwhitt’s spiritual home and flagship store is located on London’s Jermyn Street, in the United Kingdom where our presence is well know. We also have a strong online presence in the US, with retail stores in 7 states and a New York head office. We also operate across Europe and Australia! Pretty impressive, eh? And as of 2022, we're proud to be recognized as a carbon-neutral retailer as we continue our journey to be a sustainable business.
Learn more about us at https://www.charlestyrwhitt.careers/
‘I am Proud and Free to be me!’
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial group. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”. We want colleagues to love working for CT and for it to feel like a place where they can be, and want to be, themselves.
*This role requires work authorization to work in person within the United States*