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Nintendo

CONTRACT - Influencer Marketing Coordinator

Nintendo, Kirkland, Washington, United States, 98034


Nintendo of America Inc. About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokmon, Animal Crossing, Pikmin and Splatoon, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing, and marketing video game devices such as the Nintendo Switch family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System more than 30 years ago, through today and into the future, Nintendo's continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/ . DESCRIPTION OF DUTIES: Assist with deploying high level strategies for engaging with Content Creators to bring Nintendo products and initiatives to life while managing and executing tactics. Calendar management including team and project schedules. Manages external partners and agencies involved in executing short- and long-term campaigns. Respond to requests from internal departments, including vetting influencers, creating, and routing content for approvals. Implements various materials, including strategic campaign plans; also coordinates collection and distribution of relevant game assets to influencer partners. Effectively and efficiently supports product launch campaigns and Nintendo brand overall with influencer activations, including a well-articulated approach for growing word-of-mouth with consumers and increasing the conversation. May be asked to assist with daily monitoring of community conversations and help evaluate content performance. Prepares reports and presentations on social media and influencer marketing activities. May be required to present reports and presentations to senior leaders, executive management team and headquarters. Partner with Nintendo's internal teams to align on content marketing, social execution, and creative development, product messaging and promotions. Work internationally, cross-departmentally and across agency partners to explore and identify ways of leveraging influencers to drive awareness, advocacy and purchase intent for the brand and products. Serve as an Influencer Marketing expert within the company, maintaining a cutting edge understanding of best practices, features, strategies, and tactics. Maintain NOA influencer management standards, policies and rules of engagement. Other duties as assigned. Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity