Senior Product Marketing Manager

Product Marketing Manager

In this role, you will work side-by-side with Product, Sales and Marketing to build products that are core to restaurants’ operations. You will play a crucial role in identifying market opportunities, driving sales and product focus, and go-to-market strategies to launch new features. You will be responsible for developing the launch strategy, product positioning and messaging to unlock new sales and bring our current customers more value. You’ll have the unique opportunity to collaborate across the organization with a high degree of ownership, accountability and visibility to senior leaders in the company. From the product conceptualization stage to driving adoption and deeper engagement among our customers, you will launch compelling products and drive some of the company’s key initiatives.

Essential Functions:

• Work with product to define and validate product market fit, market sizing and ideal customer profiles for product launches and sales direction
• Partner with Marketing and Sales colleagues to drive cross-functional, cross-channel sales efforts and campaigns to meet the growth objectives associated with product initiatives
• Own market & opportunity sizing, product positioning and messaging to better drive acquisitions and adoption from our customers
• Work with Brand & Content teams to support the development of marketing assets & content to support product awareness, customer acquisition and engagement goals
• Partner with the data team to analyze product usage and adoption in order to identify areas of opportunity and make product and rollout recommendations
• Understand market and competitor trends to drive marketing and sales strategies.
• Build positive relationships across the organization, with the ability to drive cross-functional team projects
• Present strategy and results of major company initiatives to senior-level business partners

Qualifications:

• 7 plus years PMM experience
• SMB marketing and restaurant experience is a plus.
• BA/BS degree or equivalent experience
• A balance of creative instincts and analytic orientation is required.
• Highly efficient at data analysis to assess market opportunity, SAM and make pricing recommendations
• Proven ability to lead cross-functional projects and programs
• Efficient multi-tasker with ability to thrive in a fast-growth start-up environment that is constantly evolving.
• Excellent verbal and written communication skills
• Data driven, able to set goals, measure results and leverage data to make decisions
• A passion for hospitality and desire to help small businesses grow

Compensation:

• Our base pay range starts at $128,000 -$170,000 for this role
• Please note the salary range listed is just one component of a competitive compensation package which includes a company stock plan
• Offers will be reflective of the candidate’s location and experience.

Benefits:

At SpotOn, we put people above everything else. We’re known for our innovative software and technology solutions, but we stand out because of the hard-working humans behind the tech. We can’t take care of our clients without taking care of our employees first, and that’s why we invest in you with a competitive benefits package which includes:

• Medical, Dental and Vision Insurance
• 401k with company match
• RSUs
• Paid vacation, 10 company holidays, sick time, and volunteer time off
• Employee Resource Groups to build community and inclusion at work
• Monthly cell phone and internet stipend
• Tuition reimbursement for up to $2,000 per calendar year to assist with your professional development