The LaSalle Group
Marketing Communications Manager
The LaSalle Group, Atlanta, Georgia, United States, 30383
LaSalle Network has partnered with a rapidly growing chemical manufacturing company that specializes in the environmental, health and safety space. Due to growth and expansion, our client is adding a
Marketing Communications Manager
tojoin to their team. This individual will design and execute external communications plans to support the company's marketing and branding efforts and ensure alignment of communication strategies with overall brand goals and corporate messaging.
This individual will be responsible for maintaining the brand's online presence and creating brand awareness with communities through the website, social media marketing and various marketing campaigns. Additionally, this leader will be responsible for end-to-end strategy, planning and delivery of professional tradeshow, conference and event strategy and implementation.
Marketing Communications Manager Responsibilities:
Collaborate with the Commercial team to create marketing materials and collateral that support the sales processSupport leaders by developing thought leadership content including but not limited to keynote presentations, speechwriting and byline articlesCreate and oversee the development of engaging content for press releases, articles, whitepapers and other external communications channelsSupport customer and organizational events to drive brand awareness and foster strong customer relationshipsDevelop and implement comprehensive digital marketing strategies - both global and regional - to enhance brand visibility and drive customer engagementOversee web migration projects, ensuring a smooth transition and optimal user experienceUpdate and maintain the company website with relevant and engaging contentOptimize website to increase ranking within search engine results page (SERP) and encourage more site trafficUse web analytics tools to monitor site performanceDevelop, execute and optimize marketing campaigns, including email and social media marketing by maintaining strong marketing calendarMeasure and report the return on investments (ROIs) and key performance indicators (KPIs)Brainstorm new campaign ideas and growth strategiesIdentify and test new digital channels and toolsResearch and implement new marketing tactics and the latest trendsLead the development of global and regional marketing plans for large tradeshows, including pre-event promotion and post-event follow-upCoordinate with cross-functional teams to ensure seamless execution of tradeshow initiativesEnsure that content effectively communicates key messages and aligns with brand guidelinesManage event budgets to meet event objectives within financial scope
Marketing Communications Manager Requirements:
Bachelor's degree in Marketing or related field4+ years in digital marketing role, with a focus on website management, content creation and social media marketingProficiency in content management systems (e.g., WordPress, Hootsuite) and web analytics tools preferred (e.g., Google Analytics)Excellent project management skills with the ability to prioritize tasks, meet deadlines and adapt to changing priorities in a fast-paced environmentExcellent critical thinking skills and motivation to be 3 steps aheadExceptional communication skills, both written and verbal, with a keen eye for detail and the ability to craft compelling messaging for diverse audiencesCreative thinker with a passion for innovation and continuous improvement, capable of generating new ideas and consistently driving resultsThis position is remote, however candidates MUST live in the Eastern or Central Time Zone to be considered
If you are interested in this position and meet the qualifications, please apply today!
Thank you,
Stephanie MoncadaPrincipalLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
Marketing Communications Manager
tojoin to their team. This individual will design and execute external communications plans to support the company's marketing and branding efforts and ensure alignment of communication strategies with overall brand goals and corporate messaging.
This individual will be responsible for maintaining the brand's online presence and creating brand awareness with communities through the website, social media marketing and various marketing campaigns. Additionally, this leader will be responsible for end-to-end strategy, planning and delivery of professional tradeshow, conference and event strategy and implementation.
Marketing Communications Manager Responsibilities:
Collaborate with the Commercial team to create marketing materials and collateral that support the sales processSupport leaders by developing thought leadership content including but not limited to keynote presentations, speechwriting and byline articlesCreate and oversee the development of engaging content for press releases, articles, whitepapers and other external communications channelsSupport customer and organizational events to drive brand awareness and foster strong customer relationshipsDevelop and implement comprehensive digital marketing strategies - both global and regional - to enhance brand visibility and drive customer engagementOversee web migration projects, ensuring a smooth transition and optimal user experienceUpdate and maintain the company website with relevant and engaging contentOptimize website to increase ranking within search engine results page (SERP) and encourage more site trafficUse web analytics tools to monitor site performanceDevelop, execute and optimize marketing campaigns, including email and social media marketing by maintaining strong marketing calendarMeasure and report the return on investments (ROIs) and key performance indicators (KPIs)Brainstorm new campaign ideas and growth strategiesIdentify and test new digital channels and toolsResearch and implement new marketing tactics and the latest trendsLead the development of global and regional marketing plans for large tradeshows, including pre-event promotion and post-event follow-upCoordinate with cross-functional teams to ensure seamless execution of tradeshow initiativesEnsure that content effectively communicates key messages and aligns with brand guidelinesManage event budgets to meet event objectives within financial scope
Marketing Communications Manager Requirements:
Bachelor's degree in Marketing or related field4+ years in digital marketing role, with a focus on website management, content creation and social media marketingProficiency in content management systems (e.g., WordPress, Hootsuite) and web analytics tools preferred (e.g., Google Analytics)Excellent project management skills with the ability to prioritize tasks, meet deadlines and adapt to changing priorities in a fast-paced environmentExcellent critical thinking skills and motivation to be 3 steps aheadExceptional communication skills, both written and verbal, with a keen eye for detail and the ability to craft compelling messaging for diverse audiencesCreative thinker with a passion for innovation and continuous improvement, capable of generating new ideas and consistently driving resultsThis position is remote, however candidates MUST live in the Eastern or Central Time Zone to be considered
If you are interested in this position and meet the qualifications, please apply today!
Thank you,
Stephanie MoncadaPrincipalLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.