The Joule
Communications & Marketing Manager
The Joule, Dallas, Texas, United States, 75215
Compensation Type
YearlyHighgate HotelsHighgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.
Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.
Location
The Joule Dallas, TX
Built in the 1920s, the neo-Gothic landmark building at 1530 Main Street was originally the Dallas National Bank. It dominated the downtown skyline during a thriving era of Dallas banking and West Texas oil booms. Downtown Dallas flourished through the ’80s, but as the 20th century drew to a close, it was a shadow of its former glory. A decade of development deals and massive renovations transformed the then-vacant bank building into a Forbes four-star boutique hotel. Aptly named after the international unit of energy, The Joule brought a charge to downtown Dallas when it opened in 2008. Through a series of further renovations and expansions as adjacent properties became available, The Joule has become a cultural, shopping, and dining destination—a forerunner in the renaissance of downtown Dallas.
OverviewWe are looking for a Manager who will support The Joule’s strategic marketing plan that increases awareness and positive perception of the hotel, its restaurants, services and personnel. This person will have strong organizational, interpersonal, and analytical skills. Is able to prioritize and adapt to the changing needs of the operation, and can evidence having a solid work ethic, good business acumen and a passion for service.
Responsibilities
Ensures the property’s brand identity is carried through all communications and marketing in partnership with ownership group.
Leads marketing and communications conversations with department heads and liaises with the hotels business leaders on programming recommendations that satisfy property business objectives and market relevancy.
Creates partnerships with local brands and businesses that align to the hotels positioning. Collaborates with corporate partnerships resource on bi-annual plans.
Proactively and creatively manages integrated communications and programming calendars which capitalize on unique and newsworthy market opportunities as well as unexpected opportunities as they arise.
Collaborates with key internal and external stakeholders, third-parties and agencies to accomplish objectives.
Actively manages PR agency and professional relationships to host media and assist with photo shoots.
Understands Hotels marketplace; well-informed of market trends; and implements change as dictated by market requirements.
Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages and managing issues and crisis communications.
Uses a strategic approach in overseeing the Hotels community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
Work with Highgate’s Revenue and eCommerce teams to identify and execute email marketing campaigns via CRM tools to engage database with compelling offers across Rooms, F&B and Spa
Support all photography and videography sessions in coordination with ownership to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos.
Ensure the hotel’s web presence (websites, microsites, tactical landing pages, etc.) is up-to-date and aligned with the Hotel’s positioning and business objectives.
Works with Sales leaders to develop awareness campaigns and sales materials.
Qualifications
A minimum of five years experience as a manager of public relations
Prior experience in hospitality is encouraged but not required
Strong and effective interpersonal skills
Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set
A self-starter that can multitask and prioritize
The ability to create newsworthy events, develop story ideas and follow through with pitch leads
YearlyHighgate HotelsHighgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.
Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.
Location
The Joule Dallas, TX
Built in the 1920s, the neo-Gothic landmark building at 1530 Main Street was originally the Dallas National Bank. It dominated the downtown skyline during a thriving era of Dallas banking and West Texas oil booms. Downtown Dallas flourished through the ’80s, but as the 20th century drew to a close, it was a shadow of its former glory. A decade of development deals and massive renovations transformed the then-vacant bank building into a Forbes four-star boutique hotel. Aptly named after the international unit of energy, The Joule brought a charge to downtown Dallas when it opened in 2008. Through a series of further renovations and expansions as adjacent properties became available, The Joule has become a cultural, shopping, and dining destination—a forerunner in the renaissance of downtown Dallas.
OverviewWe are looking for a Manager who will support The Joule’s strategic marketing plan that increases awareness and positive perception of the hotel, its restaurants, services and personnel. This person will have strong organizational, interpersonal, and analytical skills. Is able to prioritize and adapt to the changing needs of the operation, and can evidence having a solid work ethic, good business acumen and a passion for service.
Responsibilities
Ensures the property’s brand identity is carried through all communications and marketing in partnership with ownership group.
Leads marketing and communications conversations with department heads and liaises with the hotels business leaders on programming recommendations that satisfy property business objectives and market relevancy.
Creates partnerships with local brands and businesses that align to the hotels positioning. Collaborates with corporate partnerships resource on bi-annual plans.
Proactively and creatively manages integrated communications and programming calendars which capitalize on unique and newsworthy market opportunities as well as unexpected opportunities as they arise.
Collaborates with key internal and external stakeholders, third-parties and agencies to accomplish objectives.
Actively manages PR agency and professional relationships to host media and assist with photo shoots.
Understands Hotels marketplace; well-informed of market trends; and implements change as dictated by market requirements.
Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages and managing issues and crisis communications.
Uses a strategic approach in overseeing the Hotels community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
Work with Highgate’s Revenue and eCommerce teams to identify and execute email marketing campaigns via CRM tools to engage database with compelling offers across Rooms, F&B and Spa
Support all photography and videography sessions in coordination with ownership to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos.
Ensure the hotel’s web presence (websites, microsites, tactical landing pages, etc.) is up-to-date and aligned with the Hotel’s positioning and business objectives.
Works with Sales leaders to develop awareness campaigns and sales materials.
Qualifications
A minimum of five years experience as a manager of public relations
Prior experience in hospitality is encouraged but not required
Strong and effective interpersonal skills
Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set
A self-starter that can multitask and prioritize
The ability to create newsworthy events, develop story ideas and follow through with pitch leads