Marketing Coordinator - Traditional Marketing

A dedicated role to focus on the phone and direct mail specific donor journey. Including outbound calling program strategy and execution, as well as follow-up campaigns.

This position’s audience segment concentration will reach potential donors/brand new to the organization, current donors showing signs of sustainer behavior, and donors who have made the sustainer commitment but not yet fulfilled their first gift.

ESSENTIAL JOB FUNCTIONS

Leadership of Campaigns

Manage strategy and logistics of phone channel sustainer conversion efforts

Manage creative and segmentation strategy and logistics of follow-up mail campaigns

Project manage through issue resolution related to assigned programs

Performance Reporting and Analysis

Monitor performance reporting to identify trends as well as areas of concern and opportunities for improvement

Track to monthly/quarterly/annual goals

Participate in weekly meetings with call vendor liaisons to assess performance and adjust

Budgeting and Forecasting

Manage monthly spend to budget expectations for assigned campaigns

Forecast future spend based on past results and future focused insights

Inventory tracking and pricing management for mail programs

Responsible for portion of the monthly Aggregate Campaign Performance reporting

Preferred Skills:

1-2 years experience

Knowledge of traditional direct marketing campaigns (phone, mail)

Strategic thinking – future focus solutioning

Project management – able to move a project/campaign from start to finish within agreed upon timeline

Communication – able to clearly communicate findings and recommendations in multiple channels to multiple levels