Murphy USA
Manager - Marketing Activation (Murphy USA)
Murphy USA, El Dorado, Arkansas, us, 71731
The
Manager, Marketing Activation - Murphy USA
will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will exercise an omnichannel toolkit to drive Brand objectives: Advertising, Content, Grassroots / Event, Partnership, Signage, Social, and overall Omnichannel Experience. The Manager, Marketing Activation will be responsible for the coordination and execution of cross-functional projects, initiatives, and rollouts. This will be accomplished by applying managing - directly and through influence - a heavily matrixed set of cross-functional partners, external agencies, vendor community, and sponsorship partners. The Manager will work closely with Marketing and Brand leadership and will have curiosity and understanding of the business and the way Marketing can benefit business goals.NOTE: This role is based on-site at our Home Office in El Dorado, Arkansas.Some benefits for this role include:401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)Annual STI (Short-Term Incentive/Bonus) based on company performanceHealth, Dental, Vision insuranceCompany-paid Life Insurance, with supplemental insurance options availableEssential Functions and Responsibilities
include the following. Other duties may be assigned.Under the leadership of the Director, Marketing Activation, operationalizes annual marketing plan and develop Sales Period-level strategies for the go-to-marketPartners with senior Marketing leadership team, Brand & Category Marketing peers, Loyalty, Food & Beverage, Center Store Merchandising, and other partners to ensure projects are well orchestrated and executedSuccessfully deploys a comprehensive marketing plan - annually and by Sales Period - involving and/or informing cross-functional partners as necessaryManages agency of record (AOR) day-to-day, signage agency, and sponsorship partners, developing clear process, and communicationLeads content marketing development for Enterprise including social channelsEffectively packages and communicates results for Marketing Activation leadershipApplies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costsAdvocates for Marketing Activation function across specific brands and cross-Enterprise by developing strong internal relationshipsQualifications
include the following.5+ years of experience in Marketing, Business, or related field (Master's preferred)Omnichannel marketing experience (brick-and-mortar, digital, mobile)Partnership skills, with ability to influence cross-functional teamsAnalytical mindset and data-driven decision-makingExcellent written and verbal communication skillsStrong presenter, able to convey a story as well as present and defend a pitchMeticulous and highly organized with strong project management capabilitiesAdvanced Excel and PowerPoint skills requiredProactive with a self-starter mentality, strong collaborator and collaborative natureStrong curiosity and eagerness to learn, demonstrates a growth-mindsetAbility to adapt with shifting priorities and comfortable with ambiguity
Manager, Marketing Activation - Murphy USA
will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will exercise an omnichannel toolkit to drive Brand objectives: Advertising, Content, Grassroots / Event, Partnership, Signage, Social, and overall Omnichannel Experience. The Manager, Marketing Activation will be responsible for the coordination and execution of cross-functional projects, initiatives, and rollouts. This will be accomplished by applying managing - directly and through influence - a heavily matrixed set of cross-functional partners, external agencies, vendor community, and sponsorship partners. The Manager will work closely with Marketing and Brand leadership and will have curiosity and understanding of the business and the way Marketing can benefit business goals.NOTE: This role is based on-site at our Home Office in El Dorado, Arkansas.Some benefits for this role include:401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)Annual STI (Short-Term Incentive/Bonus) based on company performanceHealth, Dental, Vision insuranceCompany-paid Life Insurance, with supplemental insurance options availableEssential Functions and Responsibilities
include the following. Other duties may be assigned.Under the leadership of the Director, Marketing Activation, operationalizes annual marketing plan and develop Sales Period-level strategies for the go-to-marketPartners with senior Marketing leadership team, Brand & Category Marketing peers, Loyalty, Food & Beverage, Center Store Merchandising, and other partners to ensure projects are well orchestrated and executedSuccessfully deploys a comprehensive marketing plan - annually and by Sales Period - involving and/or informing cross-functional partners as necessaryManages agency of record (AOR) day-to-day, signage agency, and sponsorship partners, developing clear process, and communicationLeads content marketing development for Enterprise including social channelsEffectively packages and communicates results for Marketing Activation leadershipApplies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costsAdvocates for Marketing Activation function across specific brands and cross-Enterprise by developing strong internal relationshipsQualifications
include the following.5+ years of experience in Marketing, Business, or related field (Master's preferred)Omnichannel marketing experience (brick-and-mortar, digital, mobile)Partnership skills, with ability to influence cross-functional teamsAnalytical mindset and data-driven decision-makingExcellent written and verbal communication skillsStrong presenter, able to convey a story as well as present and defend a pitchMeticulous and highly organized with strong project management capabilitiesAdvanced Excel and PowerPoint skills requiredProactive with a self-starter mentality, strong collaborator and collaborative natureStrong curiosity and eagerness to learn, demonstrates a growth-mindsetAbility to adapt with shifting priorities and comfortable with ambiguity