Shaw Industries
COREtec Sr. Marketing Manager
Shaw Industries, Dalton, Georgia, us, 30722
Job Title
COREtec Sr. Marketing Manager
Position Overview
The Marketing Manager, COREtec , is responsible for marketing development, execution and measurement focused on growing the market share and profitability of the brand across channels. The role supervises and executes marketing activities and must develop a strong understanding of the business + competitive companies/products and the target consumer. As a leader within the organization, the candidate must have the skill set and experience necessary to make sound business decisions, set strategic direction and influence internal/external stakeholders to execute a strategy.
Primary Responsibilities
Define, execute and measure complex marketing , merchandising, pricing and promotional strategies effectively supporting COREtec across different distribution channels
Manage multiple projects from concept to completion to ensure timelines and budgets are met
Highly collaborative role requiring strategic influence over product category teams, product design, sales and other marketing team members
Leverage market research and put it to work for the brand. Identify gaps in research and work with internal stakeholders to obtain and leverage
Develop and oversee marketing materials relevant to the desired audience, including but not limited to national sales force, retail customer and end user/consumer
Tradeshow development and execution
Understand and align marketing deliverables with message, imagery, and product for tangible and digital platforms
Effectively communicate marketing initiatives to internal and external audiences + customers
Drive brand consistency through all activities
Effectively identify KPIs and measure marketing tactics, optimize as needed
Positively represent Shaw’s culture and values when engaging with customers
Requirements:
Multitasking and managing complex workload ability
Agile mindset
Proven interpersonal and leadership skills
4-year degree
5+ years of marketing, communications, or relevant experience
Core Competencies:
Create Strategic Plan
Make Effective Decisions
Influence Others
Drive Results
Deliver Compelling Communication
Demonstrate Good Judgement
Build Trusting Relationship s
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.
Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com .
If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com
COREtec Sr. Marketing Manager
Position Overview
The Marketing Manager, COREtec , is responsible for marketing development, execution and measurement focused on growing the market share and profitability of the brand across channels. The role supervises and executes marketing activities and must develop a strong understanding of the business + competitive companies/products and the target consumer. As a leader within the organization, the candidate must have the skill set and experience necessary to make sound business decisions, set strategic direction and influence internal/external stakeholders to execute a strategy.
Primary Responsibilities
Define, execute and measure complex marketing , merchandising, pricing and promotional strategies effectively supporting COREtec across different distribution channels
Manage multiple projects from concept to completion to ensure timelines and budgets are met
Highly collaborative role requiring strategic influence over product category teams, product design, sales and other marketing team members
Leverage market research and put it to work for the brand. Identify gaps in research and work with internal stakeholders to obtain and leverage
Develop and oversee marketing materials relevant to the desired audience, including but not limited to national sales force, retail customer and end user/consumer
Tradeshow development and execution
Understand and align marketing deliverables with message, imagery, and product for tangible and digital platforms
Effectively communicate marketing initiatives to internal and external audiences + customers
Drive brand consistency through all activities
Effectively identify KPIs and measure marketing tactics, optimize as needed
Positively represent Shaw’s culture and values when engaging with customers
Requirements:
Multitasking and managing complex workload ability
Agile mindset
Proven interpersonal and leadership skills
4-year degree
5+ years of marketing, communications, or relevant experience
Core Competencies:
Create Strategic Plan
Make Effective Decisions
Influence Others
Drive Results
Deliver Compelling Communication
Demonstrate Good Judgement
Build Trusting Relationship s
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.
Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com .
If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com