Marketing Generalist

Location Site: Salem Hospital Main CampusDepartment: SH Marketing & CommunicationsPosition Type: Full TimeStart Time: 8:00Pioneering healthcare since 1896, Salem Health is a top workplace offering highly competitive pay where you can make a difference in the lives of those in the community where you live. Through incorporation of Lean driven principles, staff are able effect change in the organization to solve problems, and drive continuous improvement.As an employer of choice, we are devoted to assuring that we provide a safe, healthy, and patient-centric workplace, while keeping staff wellbeing and satisfaction top of mind.We invite you to learn more about our wonderful community:There's something about Salem, Oregon!Your Role With Us:The Marketing Generalist provides tactical support to achieve Salem Health's marketing and communications strategic objectives. This is achieved through the development and implementation of tactical marketing plans for assigned projects. The Marketing Generalist applies expertise to set measurable objectives, oversees the work of Marketing project teams and communicates effectively with the client to ensure quality, satisfaction, and completion of activities on time and on budget. In addition to providing general marketing support, this position will focus on upgrading our internal communication platform. This role will focus on the utilization of digital and traditional channels to ensure optimal engagement.Function:Works with Marketing leadership and the Marketing team to develop and effectively create and implement Salem Health marketing plans and projects, as assigned. Incorporates organizational objectives and new business opportunities with specific marketing tactics designed to attain measurable results; Considers competition, barriers and opportunities in tactic development; Identifies innovative tactics to ensure optimal outcomes, manages resources, and monitors metrics to effectively report results; Ensures effective and efficient project management results and outcomes fulfillment through collaboration with and engagement of the Marketing team and external vendors, as needed; Works proactively with clients and service lines to ensure alignment, efficiency and coordination of marketing goals and tactics across the health system.Coordinates various projects, as assigned, establishing tactics, assigning tasks and documenting progress in department's project management system, clearly specifying deliverables, deliverable ownership, budget and timelines; Monitors progress against schedule, communicating issues, as appropriate; Ensures appropriate reporting of project status to project sponsors and leadership, as needed; Ensures brand compliance of all message development, promotion, and production of materials, including adherence to corporate identity/graphic standards and alignment with Salem Health's brand promise.Creates marketing and communication collateral to support marketing and communication department strategies. Works directly with department leaders and team member to coordinate strategy development and to utilize digital and traditional channels to ensure optimal engagement. Creates content for website, advertising, and patient facing education (digital and hard copy).Total Rewards Offerings:Salem Health's comprehensive benefits package prioritizes your mental and physical health, financial stability, family obligations and professional growth.Relocation assistance available for qualified positionsFull comprehensive medical, dental, and vision plansBasic and voluntary life insuranceShort and long-term disabilityLive Well Wellness ProgramEmployee Assistance Program (EAP)401(K) retirement plan with employer contributions.Generous paid time off (PTO) accrual and holiday payOnsite fitness center with 24/7 badge accessEducation assistance programPublic service loan forgiveness (PSLF) eligible employerhttps://studentaid.gov/Food and drink discounts in the cafeteria.Impressive discounts offered by Nike, Adidas, Carhartt and others.Background/Expertise:1. Requires minimum of three (3) years of digital and traditional marketing experience, including social media, project management, marketing planning, production coordination and branding.2. Preferred: Excellent verbal and written communications skills in both English and Spanish3. Bachelor Degree - in business, marketing, public relations, or communications-related field required.Salem Health Hospitals and Clinics is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity, sexual orientation, age, national origin, disability, veteran status, genetic information, or any other status or condition protected by law.Salem Health Hospitals and Clinics is committed to providing access, equal opportunity and reasonable accommodation for applicants. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact my.recruiter@salemhealth.org