Retail Marketing Manager

The purpose of the Retail Marketing Manager is to support the Liberty retail locations by increasing store and brand awareness, driving new and existing traffic, assisting with targeted promotional activity, and connecting with the local communities we serve. This role will work closely with the Market Director (MDs) and General Managers (GMs) in the assigned state.Duties include the following.Key Responsibilities :Create and schedule targeted and promotional push notificationsAssist with the creation of discounts in the POS/partner with the Market Director for vendorpromotions and dual social activitySchedule in-house and third-party brand pop-upsSchedule "wallet drive" events to increase adoptionAssist the customer contact center (BPO) with customer inquiries for the state and providecustomer support as neededMonitor customer reviews on all social platforms and assist with responses as neededCoordinate delivery and inventory of swag, uniforms, and promotional assets with GMs andMDsGather content from third-party vendorsPartner with Holistic Grow/Processor (GPs) on new product drops and strain informationAssist with store merchandising and tracking all deliverables from Retail OpsAssist with Liberty asset creationAudit online menus for accuracy and appearanceAssist with identifying, planning and representing Liberty at local events and sponsorships.Assist with managing local social accountsAssist with content creation for social accountsCreate and gather content for the Liberty websiteMaintain knowledge of the market, industry, regulations, and competitor trendsPerform additional duties as assigned.

GeneralRegulations require that incumbent be at least 21 years of age and able to obtain and maintain marijuana work credentials - applicable marijuana licensing regulations may disqualify individuals with certain criminal convictions.

Education/Experience:Proficient knowledge in marketing and requiredPrevious commercial cannabis experience preferred

Technological Skills:Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint and METRC

Required Knowledge and Skills:Excellent written and verbal communications skillsProfessional demeanor, strong work ethicAble to maintain confidentiality.Ability to work collaboratively in a team environment.