Director of B2C and B2B Marketing

Innovative auto retailing establishment is looking to build an in-house digital agency. Strong analytical reasoning, lead, and ROI generation experience required. CRM & Sales operations experience is helpful. Role will span B2B and B2C lead generation.New management is focused on growth (

President is prior founder of Yodle.com/$360mm exit to Web.com in 2016)Responsibilities:

B2B and B2C Lead Generation

Driving inbound leads to sales reps

Optimizing and growing marketing budget

Managing and maximizing ROI on marketing expense

Managing and developing brand equity

Tracking performance metrics

Utilizing a data-driven approach to advertising and marketing

Working cross-functionally with tech, product, and design to make product recommendations to improve “salability”

Working with the sales team to improve “Sales Betterment”

Utilizing CRM to track lead/sales closing

Developing programs to generate referrals through affiliates, review sites,

Monitoring competitors to ensure

Requirements

2+ years experience in PPC

Undergraduate degree from 4-year institution

Business-related major (finance, accounting, marketing concentration)

strong English written and verbal communication skills

Channel Experience:

Search Advertising/PPC

Google Ads/Bing

Social - IG/FB

Display Ads & Cookie Retargeting

Referral/Affiliate

Partnerships

SEO/Content

Reputation / Reviews

Job Type: Full-timePay: $60,000.00 - $120,000.00 per yearBenefits:

401(k)

401(k) matching

Dental Insurance

Health insurance

Life insurance

Paid time off

Vision insurance

Schedule:

8-hour shift

Weekend availability

Supplemental pay types:Bonus pay