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Smoker & Company

Marketing Coordinator

Smoker & Company, Ephrata, Pennsylvania, United States, 17522


We are looking for an enthusiastic marketing coordinator to provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies. As a marketing coordinator, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand, and maintain our marketing channels. This role will help you acquire marketing skills and knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.We are looking for a Marketing Coordinator who will play a crucial role in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials, and analyzing sales data. As our ideal candidate, you will be able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you. Ultimately, your efforts will be instrumental in ensuring our company’s marketing efforts help us achieve our immediate and long-term business goals.Responsibilities

Collect quantitative and qualitative data from marketing campaignsPerform market analysis and research on competitionSupport the marketing team in daily administrative tasksAssist in marketing and advertising promotional activities (e.g. social media, direct mail and web)Prepare promotional presentationsHelp distribute marketing materialsManage and update company database and customer relationship management systems (CRM)Help organize marketing eventsConduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)Design and implement successful marketing campaignsSet up tracking systems for online marketing activitiesTrack progress with Marketing Managers and/or Marketing SpecialistsIdentify and analyze competitorsPrepare reports by collecting and analyzing sales dataCollaborate with the design department to produce promotional materialsCraft clear product marketing copyOrganize promotional activities for new products/servicesRequirementsStrong desire to learn along with professional driveExcellent verbal and written communication skillsExcellent knowledge of MS OfficeFamiliarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords)Passion for the marketing industry and its best practicesCurrent enrollment in a related BS or Masters degreeProven work experience as a Marketing Coordinator, Marketing Officer or similar roleKnowledge of traditional and digital marketing toolsExperience with research methods using data analytics softwareExpertise with SEO/SEM campaignsSolid computer skills, including MS Office, web analytics and Google AdwordsFamiliarity with Customer Relationship Management and Content Management System softwareExcellent communication and presentation skills