Favor
Integrated Marketing Manager, H-E-B and B2B
Favor, Austin, Texas, us, 78716
As an Integrated Marketing Manager focused on our H-E-B and B2B channels, you'll be the singular point of contact and accountability for H-E-B and Favor merchant audiences. In partnership with the Manager, Brand and Content Strategy, you'll support the integrated marketing quarterly planning process and partner with channel leads to align marketing channel tactics that cohesively support Favor's message. You'll be an integral part of integrated strategy planning while driving these plans to execution to ensure customers receive a cohesive message when they interact with the Favor brand.
What you'll do:
Support the formation of the integrated marketing planning strategy and manage the implementation of multi-channel campaigns, ensuring channels execute according to brand and content strategyPartner closely with the Brand Strategy team to facilitate campaign brainstorms and kickoff sessions with channel leaders to align marketing tactics and opportunities and discuss dependencies and blockersFacilitate meetings with a clear objective and ensure stakeholders leave the meeting with relevant and achievable action itemsPartner with the Business Analytics team and use available tooling to obtain reporting, review campaign spending, conduct campaign performance analysis, recommend optimizations, and implement plans based on the dataIn collaboration with H-E-B and merchant channel leads, develop positioning and messaging that differentiates the Favor brand and products in the on-demand marketMonitor marketing objectives and key results (OKRs) by tracking the success of campaigns and integrated strategies across channels and initiating changes as neededReview campaign creative and content to verify it ladders up to integrated brand strategy and campaign objectivesDrive demand generation and engagement among Favor merchants' customer base and H-E-B customers by developing a cohesive strategy that ties in with our various value propositionsIdentify new opportunities that contribute to awareness, acquisition, and retention through H-E-B and Favor merchant audiencesConduct regular competitive analysis to inform integrated brand strategyCollaborate with our Brand, Creative, CRM, and Media teams to develop a unified strategy for individual campaigns for H-E-B and merchant channels, including copy and visuals for emails, push notifications, and a wide range of promotional materialConduct post-launch campaign analysis and recommend optimizations to upcoming campaignsContinually test, develop innovative solutions, and strive to improve processes that enable Favor to achieve our goalsOwn and plan biannual planning and strategy workshops as neededHave a keen understanding of the H-E-B customer base-and the H-E-B customer who is likely to try Favor-to ensure cohesion in Favor's marketing strategy as it relates to offers to H-E-B customersHave a keen understanding of relevant merchant customer bases and ensure cohesion in Favor's marketing strategy as it relates to offers for merchants' customersBuild, manage, and maintain Favor's points of contact with H-E-B, collaborating with H-E-B partners and providing info to H-E-B about Favor's businessAct as liaison to the Favor Marketing team for questions and opportunities related to marketing on H-E-B or merchant channelsOversee campaign reporting (both H-E-B to Favor and Favor to H-E-B) and continually work to optimize this processSkills you have:
A bachelor's degree in marketing or a related field (relevant experience may be considered in lieu of a degree)4+ years of cross-functional marketing experienceProven ability to plan and execute campaigns and report on results against KPIs and budgetDemonstrated ability to align team members toward a common goal, delegating tasks and following up on statusDemonstrated ability to plan and execute cross-functional initiatives with shifting timelines and dependenciesTime management and organizational skills with the ability to manage competing priorities and meet deadlinesExcellent written and verbal communication skills with demonstrated ability to communicate clearly and effectivelyMeticulous and thorough with excellent attention to detailAdept at using data to make appropriate decisions on trade-offs and prioritizationAsana experience is a plusWho you are:
You can propose creative solutions for an industry that is still relatively new and constantly evolvingYou can synthesize data, form hypotheses, develop insights, and propose actionable solutionsYou have a strong understanding of the various functional aspects of a marketing organizationYou are a highly motivated, creative, and analytical individual who thrives in a fast-paced environment with the opportunity to wear multiple hats
Life at Favor
Where you'll work:
This is a hybrid role, meaning you'll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce.
Benefits : We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in Favor delivery fee credit and H-E-B discounts!
Paid time off (PTO):
We offer unlimited PTO for salaried employees (that's actually unlimited) and ample vacation time to all team members.
Learning and development:
We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
Community : Whether you're an avid cyclist, dog lover, or Magic enthusiast, there's a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.
Diversity, equity, and inclusion:
At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer.
In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.
What you'll do:
Support the formation of the integrated marketing planning strategy and manage the implementation of multi-channel campaigns, ensuring channels execute according to brand and content strategyPartner closely with the Brand Strategy team to facilitate campaign brainstorms and kickoff sessions with channel leaders to align marketing tactics and opportunities and discuss dependencies and blockersFacilitate meetings with a clear objective and ensure stakeholders leave the meeting with relevant and achievable action itemsPartner with the Business Analytics team and use available tooling to obtain reporting, review campaign spending, conduct campaign performance analysis, recommend optimizations, and implement plans based on the dataIn collaboration with H-E-B and merchant channel leads, develop positioning and messaging that differentiates the Favor brand and products in the on-demand marketMonitor marketing objectives and key results (OKRs) by tracking the success of campaigns and integrated strategies across channels and initiating changes as neededReview campaign creative and content to verify it ladders up to integrated brand strategy and campaign objectivesDrive demand generation and engagement among Favor merchants' customer base and H-E-B customers by developing a cohesive strategy that ties in with our various value propositionsIdentify new opportunities that contribute to awareness, acquisition, and retention through H-E-B and Favor merchant audiencesConduct regular competitive analysis to inform integrated brand strategyCollaborate with our Brand, Creative, CRM, and Media teams to develop a unified strategy for individual campaigns for H-E-B and merchant channels, including copy and visuals for emails, push notifications, and a wide range of promotional materialConduct post-launch campaign analysis and recommend optimizations to upcoming campaignsContinually test, develop innovative solutions, and strive to improve processes that enable Favor to achieve our goalsOwn and plan biannual planning and strategy workshops as neededHave a keen understanding of the H-E-B customer base-and the H-E-B customer who is likely to try Favor-to ensure cohesion in Favor's marketing strategy as it relates to offers to H-E-B customersHave a keen understanding of relevant merchant customer bases and ensure cohesion in Favor's marketing strategy as it relates to offers for merchants' customersBuild, manage, and maintain Favor's points of contact with H-E-B, collaborating with H-E-B partners and providing info to H-E-B about Favor's businessAct as liaison to the Favor Marketing team for questions and opportunities related to marketing on H-E-B or merchant channelsOversee campaign reporting (both H-E-B to Favor and Favor to H-E-B) and continually work to optimize this processSkills you have:
A bachelor's degree in marketing or a related field (relevant experience may be considered in lieu of a degree)4+ years of cross-functional marketing experienceProven ability to plan and execute campaigns and report on results against KPIs and budgetDemonstrated ability to align team members toward a common goal, delegating tasks and following up on statusDemonstrated ability to plan and execute cross-functional initiatives with shifting timelines and dependenciesTime management and organizational skills with the ability to manage competing priorities and meet deadlinesExcellent written and verbal communication skills with demonstrated ability to communicate clearly and effectivelyMeticulous and thorough with excellent attention to detailAdept at using data to make appropriate decisions on trade-offs and prioritizationAsana experience is a plusWho you are:
You can propose creative solutions for an industry that is still relatively new and constantly evolvingYou can synthesize data, form hypotheses, develop insights, and propose actionable solutionsYou have a strong understanding of the various functional aspects of a marketing organizationYou are a highly motivated, creative, and analytical individual who thrives in a fast-paced environment with the opportunity to wear multiple hats
Life at Favor
Where you'll work:
This is a hybrid role, meaning you'll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce.
Benefits : We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in Favor delivery fee credit and H-E-B discounts!
Paid time off (PTO):
We offer unlimited PTO for salaried employees (that's actually unlimited) and ample vacation time to all team members.
Learning and development:
We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
Community : Whether you're an avid cyclist, dog lover, or Magic enthusiast, there's a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.
Diversity, equity, and inclusion:
At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer.
In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.