Sanofi Group
Senior Director, COVID Marketing
Sanofi Group, Bridgewater, New Jersey, us, 08807
Job Title: Senior Director, COVID Marketing
Job Location: Bridgewater, NJ
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
The COVID Marketing Senior Director will report to the Head of COVID Franchise, Marketing, and will work in close collaboration with transversal partners, to define end-to-end brand strategies and tactics. These partners including US commercial colleagues, Portfolio Marketing, Marketing Excellence & Operations, B&OS, Flu Operations, Medical, Public Affairs, Market Access and Finance, as well as Global partners such as Franchise and Brand Excellence.
About You:
You are an experienced marketer who thrives in a competitive environment to maximize brand potential, and thereby patient/public health impact. Highly customer centric, continuously collecting and integrating external and internal insights into brand strategies and tactics, you create tailored experiences that generate a strong brand identity. You seek to expand your leadership impact by influencing and developing high performing teams while taking responsibility for the relaunching of a brand with block-buster potential and differentiated clinical value for patients.
The Team:
At Sanofi US, we are committed to the growth of our people, connected in purpose by career, life, and health. Sanofi has been recognized as a top 50 company for diversity in 2021 by Diversity Inc. Sanofi US is part of a leading global healthcare company that is dedicated to improving health and driving back disease by making innovative medicines accessible to people around the world. The Vaccines business has been a global leader in vaccines for 100 years, protecting patients against flu, meningitis, polio, pertussis, bronchiolitis and much more. We supply more than 2.5 million doses of vaccines every day, making it possible to immunize over half a billion people worldwide per year.
Job Highlights:
Develop and communicate a compelling vision and purpose for the brand.
Build and execute the roadmap for the relaunch of Nuvaxovid using your extensive experience in market and customer insights, marketing strategy, brand value and differentiation, launch planning and execution.
Achieve annual sales and profit targets as planned.
Identify brand growth objectives and risk mitigation plans to maximize brand value (P&L) by (1) Building strong brand identity and marketing strategies (2) Embedding market research and competitive insights along with performance feedback to continuously optimize tactics (3) Developing strong digital presence and customer experience (4) orchestrating end-to-end execution maintaining a rolling 12-18 month master calendar.
Guide development of rationale and decisions on pricing, positioning, promotion, distribution, market research, regulatory and other issues which impact product marketing.
Collaborate with transversal partners to ensure alignment of brand strategic imperatives in sales, account management, medical, public affairs and delivery operations priorities.
Develop budgets in proportion to their impact on revenues to achieve the greatest profit contribution.
Routinely expand relationships with key opinion leaders and customers to uncover opportunities, which enhance value to customers.
Basic Qualifications:
BS in business administration or life sciences
8-10 years experience in Pharma/vaccines
Experience and desire to work in a fast paced dynamic environment
Strong communication skills
Preferred Qualifications:
MBA or Masters
Marketing, product launch, policy or marketing access experience in the U.S.
Team leadership (people management) experience.
Demonstrated breadth of diverse leadership experiences and capabilities including; the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Job Location: Bridgewater, NJ
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
The COVID Marketing Senior Director will report to the Head of COVID Franchise, Marketing, and will work in close collaboration with transversal partners, to define end-to-end brand strategies and tactics. These partners including US commercial colleagues, Portfolio Marketing, Marketing Excellence & Operations, B&OS, Flu Operations, Medical, Public Affairs, Market Access and Finance, as well as Global partners such as Franchise and Brand Excellence.
About You:
You are an experienced marketer who thrives in a competitive environment to maximize brand potential, and thereby patient/public health impact. Highly customer centric, continuously collecting and integrating external and internal insights into brand strategies and tactics, you create tailored experiences that generate a strong brand identity. You seek to expand your leadership impact by influencing and developing high performing teams while taking responsibility for the relaunching of a brand with block-buster potential and differentiated clinical value for patients.
The Team:
At Sanofi US, we are committed to the growth of our people, connected in purpose by career, life, and health. Sanofi has been recognized as a top 50 company for diversity in 2021 by Diversity Inc. Sanofi US is part of a leading global healthcare company that is dedicated to improving health and driving back disease by making innovative medicines accessible to people around the world. The Vaccines business has been a global leader in vaccines for 100 years, protecting patients against flu, meningitis, polio, pertussis, bronchiolitis and much more. We supply more than 2.5 million doses of vaccines every day, making it possible to immunize over half a billion people worldwide per year.
Job Highlights:
Develop and communicate a compelling vision and purpose for the brand.
Build and execute the roadmap for the relaunch of Nuvaxovid using your extensive experience in market and customer insights, marketing strategy, brand value and differentiation, launch planning and execution.
Achieve annual sales and profit targets as planned.
Identify brand growth objectives and risk mitigation plans to maximize brand value (P&L) by (1) Building strong brand identity and marketing strategies (2) Embedding market research and competitive insights along with performance feedback to continuously optimize tactics (3) Developing strong digital presence and customer experience (4) orchestrating end-to-end execution maintaining a rolling 12-18 month master calendar.
Guide development of rationale and decisions on pricing, positioning, promotion, distribution, market research, regulatory and other issues which impact product marketing.
Collaborate with transversal partners to ensure alignment of brand strategic imperatives in sales, account management, medical, public affairs and delivery operations priorities.
Develop budgets in proportion to their impact on revenues to achieve the greatest profit contribution.
Routinely expand relationships with key opinion leaders and customers to uncover opportunities, which enhance value to customers.
Basic Qualifications:
BS in business administration or life sciences
8-10 years experience in Pharma/vaccines
Experience and desire to work in a fast paced dynamic environment
Strong communication skills
Preferred Qualifications:
MBA or Masters
Marketing, product launch, policy or marketing access experience in the U.S.
Team leadership (people management) experience.
Demonstrated breadth of diverse leadership experiences and capabilities including; the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.