MJH Life Sciences
Marketing Manager
MJH Life Sciences, Cranbury, New Jersey, us, 08512
At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we'll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you're right for the job, this is the place to prove it!
The Marketing Manager is responsible for the marketing and promotion of brands and events within MJH Life Sciences. Reporting to the Marketing Director, this role will provide direction and guidance to a team of Marketing Coordinators and an Associate Marketing Managers. Additionally, the Marketing Manager will create and manage strategic and tactical marketing plans that span our B2C /B2B market, using an integrated and omni-channel approach to build brand awareness and audience generation for events, lead generation programs, webinar registrations and overall audience engagement.
Responsibilities:
Create and manage detailed marketing tactical plans and campaigns used to amplify brands and grow audiences for live eventsWork directly with the Marketing Coordinators and franchise stakeholders from across departments such as editorial, project management, business development, creative/design, and events teamsProvide direction and guidance to Marketing CoordinatorsReport campaign and recruitment performance to Senior Marketing ManagerEnsure that all marketing deliverables are executed according to marketing plans and timelines. Campaigns include: direct mail, email blasts, internal and external advertising (print and digital), marketing partnerships, telemarketing, social media and SEMManage the attendee invitation/recruitment process for paying and non-paid conferences and eventsCreate copy for all marketing collateral to ensure that positioning and branding are relevant to target audiencesBrief in marketing collateral into the creative team, routing assets for approval of various stakeholdersDevelop and manage marketing budgets and oversee contracts with vendorsTrack and provide weekly reports on current registration metrics and other marketing campaign resultsManage the digital marketing strategy/SEM used to promote programsCreate and manage marketing team social media calendars for relevant franchisesCreate and distribute marketing summary reports to key franchise stakeholderQualifications, Characteristics, & Skillset
Excellent critical thinking skillsExceptional organizational and follow-up skillsStrong written and verbal communication skillsAbility to see short-term and long-term assignments through to completionRepeatable adherence to deadlinesFocus on every detail, large and smallGenuine service-focused orientationAbility to work under pressure, both independently and as part of a teamOptimistic, innovative, trusting, persuasive, and collaborative work approachOrganized, creative, and efficient in day-to-day activitiesConfident with taking informed risksComfortable with Microsoft products (Teams, SharePoint, Excel, PPT, Word, etc.)Knowledge of and experience with the following programs is a plus: HubSpot, Cvent, Digioh, GA4, Global Meet, Salesforce, Adobe, Tableau, Hootsuite, SimpleTexting, Workfront, WorkdayGeneral understanding of the healthcare space concerning the relationship among pharmaceutical companies, healthcare providers, and media companies is a definite plus3+ years of experience in a similarly structured roleBachelor's Degree
#LI-Hybrid
MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed "At Will." This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.
The Marketing Manager is responsible for the marketing and promotion of brands and events within MJH Life Sciences. Reporting to the Marketing Director, this role will provide direction and guidance to a team of Marketing Coordinators and an Associate Marketing Managers. Additionally, the Marketing Manager will create and manage strategic and tactical marketing plans that span our B2C /B2B market, using an integrated and omni-channel approach to build brand awareness and audience generation for events, lead generation programs, webinar registrations and overall audience engagement.
Responsibilities:
Create and manage detailed marketing tactical plans and campaigns used to amplify brands and grow audiences for live eventsWork directly with the Marketing Coordinators and franchise stakeholders from across departments such as editorial, project management, business development, creative/design, and events teamsProvide direction and guidance to Marketing CoordinatorsReport campaign and recruitment performance to Senior Marketing ManagerEnsure that all marketing deliverables are executed according to marketing plans and timelines. Campaigns include: direct mail, email blasts, internal and external advertising (print and digital), marketing partnerships, telemarketing, social media and SEMManage the attendee invitation/recruitment process for paying and non-paid conferences and eventsCreate copy for all marketing collateral to ensure that positioning and branding are relevant to target audiencesBrief in marketing collateral into the creative team, routing assets for approval of various stakeholdersDevelop and manage marketing budgets and oversee contracts with vendorsTrack and provide weekly reports on current registration metrics and other marketing campaign resultsManage the digital marketing strategy/SEM used to promote programsCreate and manage marketing team social media calendars for relevant franchisesCreate and distribute marketing summary reports to key franchise stakeholderQualifications, Characteristics, & Skillset
Excellent critical thinking skillsExceptional organizational and follow-up skillsStrong written and verbal communication skillsAbility to see short-term and long-term assignments through to completionRepeatable adherence to deadlinesFocus on every detail, large and smallGenuine service-focused orientationAbility to work under pressure, both independently and as part of a teamOptimistic, innovative, trusting, persuasive, and collaborative work approachOrganized, creative, and efficient in day-to-day activitiesConfident with taking informed risksComfortable with Microsoft products (Teams, SharePoint, Excel, PPT, Word, etc.)Knowledge of and experience with the following programs is a plus: HubSpot, Cvent, Digioh, GA4, Global Meet, Salesforce, Adobe, Tableau, Hootsuite, SimpleTexting, Workfront, WorkdayGeneral understanding of the healthcare space concerning the relationship among pharmaceutical companies, healthcare providers, and media companies is a definite plus3+ years of experience in a similarly structured roleBachelor's Degree
#LI-Hybrid
MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed "At Will." This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.