Legends
Marketing Coordinator - Citizens Market
Legends, New York, New York, us, 10261
LEGENDS
Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.
THE ROLE
Building exceptional brands begins with creating exceptional experiences. The Marketing Coordinator at Citizens Market will assist in creating a best-in-class, fully integrated brand, marketing, sales, and engagement strategy. As a Marketing Coordinator for Citizens Market, you will own tactical marketing execution for Citizens Market brands including Casa Dani, Katsuya, Sbar and food hall stalls including marketing communications, digital advertising, website, online profiles, email, public relations, social media, local restaurant marketing, menus and POS materials, and event marketing. This role requires the ability to manage multiple accounts with concurrent projects and initiatives while maintaining a positive attitude and energy.
RESPONSIBILITIES
Driver of Digital
Support with end-to-end management of social media channels. Harness the power of storytelling to create and curate compelling content across diverse social media platforms, with a focus on Meta and TikTok.Develop and implement email strategy for monthly newsletters and additional emails for event programming and activations in partnership with the client.Support website management and the extended digital presence across third party platforms, online directories, and review sites to drive efficiencies based on data/user insights.Monitor and manage online customer sentiment and respond to reviews.Brand Ambassador
Identify and activate local marketing opportunities, sponsorships, and grassroots marketingAssist with managing the marketing calendar and execution of tactical support for event programming and brand activations.Assist with traffic driving campaigns, leveraging promotions, events and offers supported by a mix of digital, print, social, email, and radio advertising.Work as an internal “account manager” for various business units, departments and with third parties and external agencies to drive earned media coverage.Business Partner
Support departmental reporting across all marketing efforts including digital marketing, social promotions, and PRTrack effectiveness of campaigns and identify optimization effortsAnalyze email campaign results to drive ongoing improvements in open rates, clicks and reservationsProduce impactful collateral, including but not limited to menus, in-restaurant materials and graphics, ad campaigns, event programming, and activationsConduct both broader and local market research and analyze competitive trendsManage external vendors for production and fulfillment of marketing materialsQUALIFICATIONS
Outstanding written and verbal communication skillsDemonstrates an exceptional sense of creativityDelivers out-of-the-box thinking and solutionsHandles and prioritizes multiple projectsTakes responsibility to ensure successful outcomesContributes to a high functioning teamBachelor’s degree preferred - Marketing, Advertising, Communications, BusinessExperience in a marketing role or internship preferred1-3 years of relevant experience in the restaurant, food service or hospitality industriesFlexibility to work nights and weekends, based on the need for events and activationsExperience with Google Analytics, social analytics, CMS platforms, and email platforms is a plusExperience with Adobe Creative Cloud applications, mainly Photoshop, InDesign, Acrobat, and Illustrator is a plus
COMPENSATION
Pay Range: $28-$33/hour
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.
THE ROLE
Building exceptional brands begins with creating exceptional experiences. The Marketing Coordinator at Citizens Market will assist in creating a best-in-class, fully integrated brand, marketing, sales, and engagement strategy. As a Marketing Coordinator for Citizens Market, you will own tactical marketing execution for Citizens Market brands including Casa Dani, Katsuya, Sbar and food hall stalls including marketing communications, digital advertising, website, online profiles, email, public relations, social media, local restaurant marketing, menus and POS materials, and event marketing. This role requires the ability to manage multiple accounts with concurrent projects and initiatives while maintaining a positive attitude and energy.
RESPONSIBILITIES
Driver of Digital
Support with end-to-end management of social media channels. Harness the power of storytelling to create and curate compelling content across diverse social media platforms, with a focus on Meta and TikTok.Develop and implement email strategy for monthly newsletters and additional emails for event programming and activations in partnership with the client.Support website management and the extended digital presence across third party platforms, online directories, and review sites to drive efficiencies based on data/user insights.Monitor and manage online customer sentiment and respond to reviews.Brand Ambassador
Identify and activate local marketing opportunities, sponsorships, and grassroots marketingAssist with managing the marketing calendar and execution of tactical support for event programming and brand activations.Assist with traffic driving campaigns, leveraging promotions, events and offers supported by a mix of digital, print, social, email, and radio advertising.Work as an internal “account manager” for various business units, departments and with third parties and external agencies to drive earned media coverage.Business Partner
Support departmental reporting across all marketing efforts including digital marketing, social promotions, and PRTrack effectiveness of campaigns and identify optimization effortsAnalyze email campaign results to drive ongoing improvements in open rates, clicks and reservationsProduce impactful collateral, including but not limited to menus, in-restaurant materials and graphics, ad campaigns, event programming, and activationsConduct both broader and local market research and analyze competitive trendsManage external vendors for production and fulfillment of marketing materialsQUALIFICATIONS
Outstanding written and verbal communication skillsDemonstrates an exceptional sense of creativityDelivers out-of-the-box thinking and solutionsHandles and prioritizes multiple projectsTakes responsibility to ensure successful outcomesContributes to a high functioning teamBachelor’s degree preferred - Marketing, Advertising, Communications, BusinessExperience in a marketing role or internship preferred1-3 years of relevant experience in the restaurant, food service or hospitality industriesFlexibility to work nights and weekends, based on the need for events and activationsExperience with Google Analytics, social analytics, CMS platforms, and email platforms is a plusExperience with Adobe Creative Cloud applications, mainly Photoshop, InDesign, Acrobat, and Illustrator is a plus
COMPENSATION
Pay Range: $28-$33/hour
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.