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Zimmerman Advertising

Sr. Media Buyer_

Zimmerman Advertising, Fort Lauderdale, Florida, United States,


Overall ObjectiveCoordinate media buying efforts of accounts including research, planning, buying and posting all facets of market/accounts on a local and national level.Responsibilities+ Negotiate, implement, and steward the media buys with broadcast television/cable and radio media for accounts within an assigned group of markets.+ Proficient in buying all broadcast mediums including top 10 markets.+ Negotiate best pricing and ratings/impression estimates.+ Obtain pre and post log times to ensure buys are running correctly.+ Monitor buys in progress, manage the day-to-day media schedules, arranges for makegoods and credits.+ Maintain strong relationships with local Account Executives and Managers+ Keeps up with industry news, methodology and metric changes and market trends and innovations.+ Negotiates added value.+ Evaluates sponsorships and sports packages+ Executes all Media plans while adhering to established budgets, goals and timelines.+ Clearly and accurately communicates orders and changes to media vendors.+ Responsible for the post-buy results of all buys and receipt of underdelivery.+ Collaborates with accounting and media team members and media planners to resolve media billing issues.+ Maintaining station relationships+ Spend time with senior members of buying team, learning and growing skills such as presenting strategic media buys to clients+ To stay current with buying tools and resources.+ Delegate appropriate workload to Media Assistant through Media Supervisor approval+ Help train junior staff membersRequirements+ 5+ years previous experience as a media buyer or assistant media buyer+ Ability to buy top 10 markets and/or complex buying assignments+ Proficient in research such as Qualitative, Quantitative, Trends, Hour-By-Hour day part planning, Zip code analysis+ Strong analytical skills and problem-solving abilities+ Ability to plan/negotiate strategic media recommendations+ Marketplace expertise. (market conditions, strength of stations, season of viewership patterns, methodology changes)+ Proficient in media tracking and accountability tools+ Proficient use on Agency buying software (Freewheel/Medio Ocean) and other buying resources a plus (SQAD, Comscore, Nielsen)+ Strong verbal and written communication skills, with well-developed telephone skills: outgoing and comfortable relating to people.+ Self-motivated, a desire for challenge and ability to work with minimal supervision+ Good computer skills, and proficient in Microsoft 365 and Teams+ Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment+ Highly dependable, organized and detail-oriented, great focus+ Skilled in prioritizing and adapting to new projects throughout the day with ability to prioritize and manage multiple projects simultaneously. Ability to work in an environment of fast-paced change while maintaining focus+ Excellent at meeting deadlines with the ability to work well under pressureRequired SkillsRequired Experience