Marquee Brands
Digital Marketing Manager
Marquee Brands, New York, New York, us, 10261
Digital Marketing Manager - New York, NY (Hybrid)
Position Details
The Digital Marketing Manager will be responsible for developing and implementing effective digital marketing and social media strategies to drive brand awareness, engagement, and revenue growth. This role requires an understanding of the housewares industry, food and beverage, and expertise in various digital marketing channels and tools. The ideal candidate will be creative, data-driven, and capable of managing multiple projects simultaneously.
Responsibilities:
- Execute digital marketing campaigns across various platforms, including but not limited to social media, email marketing, influencer partnerships, SMS.
- Assist in creating compelling, on-brand content for all social media platforms, including Instagram, Facebook, 'X' or Twitter, Threads, TikTok, Pinterest and YouTube.
- Manage and grow social media channels by scheduling and publishing content, engaging with followers, responding to messages, and monitoring comments and mentions.
- Manage and grow shops within social media platforms, such as TikTok Shop, Instagram and Facebook shop and Linkpop links.
- Collaborate with the marketing team to plan and execute social media & digital campaigns and partnerships that align with brand initiatives and product launches.
- Strong understanding of transitioning social media to Social-Commerce; identify products that should be highlighted and present to the marketing team.
- Analyze and report on key performance metrics of social media platforms to measure the effectiveness of digital marketing efforts and make data-driven decisions.
- Collaborate with cross-functional teams to ensure consistent brand messaging and alignment across all digital marketing channels.
- Stay up to date with industry trends and emerging technologies and provide insights on new digital marketing strategies and tools.
- Conduct competitive analysis and market research to identify growth opportunities and stay ahead of the competition.
- Stay knowledgeable of relevant regulations and best practices in digital marketing and ensure compliance.
- Conduct competitor analysis and market research to identify opportunities for growth and engagement.
- Manage content received from photoshoots, influencers and athletes and organize for the team to utilize for all marketing campaigns.
- Identify and engage with influencers, brand ambassadors and team athletes to amplify brand reach and visibility. This will include building out influencer campaigns, shipping all promo orders for the marketing team and strong content management.
Qualifications:
Bachelor's degree in marketing, Business Administration, or a related field.Proven experience (at least 4 years) in digital & social media marketing, specifically within the home or food and beverage industry.Strong knowledge of digital marketing channels, including social media, content marketing, email marketing, SEO, SEM, and analytics tools.Experience managing and optimizing Digital campaigns.Proficient in using marketing automation and CRM tools.Proficient in Microsoft Office Suite and Adobe Creative Suite or other similar design software.Excellent analytical skills and the ability to derive insights from data.Exceptional creativity and the ability to tell engaging stories that resonate with the target audience.Strong project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.A passion for gardening, cooking, decorating and an understanding of the lifestyle space.Organized with attention to detail.Ability to work independently on an assignment.Ability to work collaboratively as a member of a team.About Marquee Brands
Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel.
Marquee's team is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement.
Our promise is to ensure our brands continue their storied success through relevant products, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.
Marquee Brands Benefits and Perks
You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial, and fun.Competitive salary, and bonus structureHealthcare Benefits including dental and visionParental LeaveFlexiblespendingaccount(FSA)orhealthsavingsaccount(HSA)LifeinsurancePet InsuranceGenerous Vacation and Leave PoliciesAction Days - two (2) fullypaid"Marquee in Action" dayseach calendar year to dedicate your time to a charity or cause of your choice.11 Paid Holidays: In addition to Paid vacation.
Thisjobdescriptionmay not be inclusive of all assigned duties, responsibilities, or aspects of thejobdescribed, and may be amended at any time at the sole discretion of the Employer
We're anequal opportunity employer. All applicants will be considered foremploymentwithout attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Salary 70,000-85,000
Position Details
The Digital Marketing Manager will be responsible for developing and implementing effective digital marketing and social media strategies to drive brand awareness, engagement, and revenue growth. This role requires an understanding of the housewares industry, food and beverage, and expertise in various digital marketing channels and tools. The ideal candidate will be creative, data-driven, and capable of managing multiple projects simultaneously.
Responsibilities:
- Execute digital marketing campaigns across various platforms, including but not limited to social media, email marketing, influencer partnerships, SMS.
- Assist in creating compelling, on-brand content for all social media platforms, including Instagram, Facebook, 'X' or Twitter, Threads, TikTok, Pinterest and YouTube.
- Manage and grow social media channels by scheduling and publishing content, engaging with followers, responding to messages, and monitoring comments and mentions.
- Manage and grow shops within social media platforms, such as TikTok Shop, Instagram and Facebook shop and Linkpop links.
- Collaborate with the marketing team to plan and execute social media & digital campaigns and partnerships that align with brand initiatives and product launches.
- Strong understanding of transitioning social media to Social-Commerce; identify products that should be highlighted and present to the marketing team.
- Analyze and report on key performance metrics of social media platforms to measure the effectiveness of digital marketing efforts and make data-driven decisions.
- Collaborate with cross-functional teams to ensure consistent brand messaging and alignment across all digital marketing channels.
- Stay up to date with industry trends and emerging technologies and provide insights on new digital marketing strategies and tools.
- Conduct competitive analysis and market research to identify growth opportunities and stay ahead of the competition.
- Stay knowledgeable of relevant regulations and best practices in digital marketing and ensure compliance.
- Conduct competitor analysis and market research to identify opportunities for growth and engagement.
- Manage content received from photoshoots, influencers and athletes and organize for the team to utilize for all marketing campaigns.
- Identify and engage with influencers, brand ambassadors and team athletes to amplify brand reach and visibility. This will include building out influencer campaigns, shipping all promo orders for the marketing team and strong content management.
Qualifications:
Bachelor's degree in marketing, Business Administration, or a related field.Proven experience (at least 4 years) in digital & social media marketing, specifically within the home or food and beverage industry.Strong knowledge of digital marketing channels, including social media, content marketing, email marketing, SEO, SEM, and analytics tools.Experience managing and optimizing Digital campaigns.Proficient in using marketing automation and CRM tools.Proficient in Microsoft Office Suite and Adobe Creative Suite or other similar design software.Excellent analytical skills and the ability to derive insights from data.Exceptional creativity and the ability to tell engaging stories that resonate with the target audience.Strong project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.A passion for gardening, cooking, decorating and an understanding of the lifestyle space.Organized with attention to detail.Ability to work independently on an assignment.Ability to work collaboratively as a member of a team.About Marquee Brands
Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel.
Marquee's team is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement.
Our promise is to ensure our brands continue their storied success through relevant products, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.
Marquee Brands Benefits and Perks
You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial, and fun.Competitive salary, and bonus structureHealthcare Benefits including dental and visionParental LeaveFlexiblespendingaccount(FSA)orhealthsavingsaccount(HSA)LifeinsurancePet InsuranceGenerous Vacation and Leave PoliciesAction Days - two (2) fullypaid"Marquee in Action" dayseach calendar year to dedicate your time to a charity or cause of your choice.11 Paid Holidays: In addition to Paid vacation.
Thisjobdescriptionmay not be inclusive of all assigned duties, responsibilities, or aspects of thejobdescribed, and may be amended at any time at the sole discretion of the Employer
We're anequal opportunity employer. All applicants will be considered foremploymentwithout attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Salary 70,000-85,000