AdVantage
Social Media Coordinator
AdVantage, Pittsburgh, Pennsylvania, us, 15289
Are you passionate about social media and looking to make an impact in a dynamic healthcare environment? Advantage is seeking a creative and strategic Social Media Coordinator to join our team. If you have a knack for crafting engaging content, a keen eye for detail, and a love for community building, we want to hear from you! This position is based out of
Pittsburgh, PA.
Key Responsibilities:
Strategic Development:
Develop and implement engaging social media strategies in alignment with the company's business goals.Content Creation:
Craft compelling, brand-consistent text, image, and video content designed to engage target audiences and promote brand awareness and loyalty.Content Calendar Management:
Create and manage a content calendar with individualized media strategies for different platforms (Facebook, LinkedIn, Instagram, TikTok).Performance Analysis:
Utilize various analytic tools to monitor and evaluate the performance of social media campaigns and strategies.Community Engagement:
Actively engage with and respond to followers and customers through various social media platforms to foster a strong sense of community.Trend Utilization:
Maintain a relevant and effective online presence by leveraging trends and new technologies.Collaborative Efforts:
Work collaboratively with marketing, sales, and other departments to achieve coherent and comprehensive brand messaging and customer engagement.Campaign Development:
Assist in the development of comprehensive marketing campaigns.Paid Advertising Optimization:
Optimize paid social media advertising campaigns and strategies to maximize reach and effectiveness.Reporting:
Prepare and present reports of social media campaigns and strategies to company leadership and other relevant stakeholders.Compliance:
Ensure all social media activities adhere to legal and ethical standards and the company's policies and procedures.SEO Optimization:
Ensure social media content is optimized for search engines to increase organic visibility and align with SEO strategies.Event Coordination:
Assist in coordinating and documenting company events.Requirements:
Bachelor's degree in marketing, media, communications, or business-related field.1-3 years experience in digital and social media marketing.Strong written and verbal communication skills.Social media savvy, with excellent knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.Willingness to travel.Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Lightroom, Premier Pro, After Effects).Familiarity with video editing.Good understanding of social media KPIs.Ability to stay current on social media best practices as well as follow trends and updates within healthcare.Ability to work with a team and independently.Critical thinking and problem-solving skills.Ability to adapt to and maintain the company brand voice and communicate properly with customers/followers.Why Join Advantage?
Growth Opportunities:
As we continue to expand, the opportunities for career advancement are plentiful.Learning and Development:
We believe in equipping our staff with the tools they need to excel.Robust Benefits:
We offer a competitive compensation package that includes medical, dental, vision, and prescription coverage, short and long-term disability, paid time off, a 401(k) with company match, flexible spending account, health savings account, potential for a company-paid vehicle (including company-paid gas card), company-paid continuing education, and company-paid basic life insurance.Commitment to Your Well-being:
At Advantage, we prioritize your well-being and want you to feel valued and appreciated.Apply Now!Join our team and help us create a meaningful online presence that reflects our commitment to compassionate care. To apply, please submit your resume and a portfolio of your social media work to [email address].
Advantage is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pittsburgh, PA.
Key Responsibilities:
Strategic Development:
Develop and implement engaging social media strategies in alignment with the company's business goals.Content Creation:
Craft compelling, brand-consistent text, image, and video content designed to engage target audiences and promote brand awareness and loyalty.Content Calendar Management:
Create and manage a content calendar with individualized media strategies for different platforms (Facebook, LinkedIn, Instagram, TikTok).Performance Analysis:
Utilize various analytic tools to monitor and evaluate the performance of social media campaigns and strategies.Community Engagement:
Actively engage with and respond to followers and customers through various social media platforms to foster a strong sense of community.Trend Utilization:
Maintain a relevant and effective online presence by leveraging trends and new technologies.Collaborative Efforts:
Work collaboratively with marketing, sales, and other departments to achieve coherent and comprehensive brand messaging and customer engagement.Campaign Development:
Assist in the development of comprehensive marketing campaigns.Paid Advertising Optimization:
Optimize paid social media advertising campaigns and strategies to maximize reach and effectiveness.Reporting:
Prepare and present reports of social media campaigns and strategies to company leadership and other relevant stakeholders.Compliance:
Ensure all social media activities adhere to legal and ethical standards and the company's policies and procedures.SEO Optimization:
Ensure social media content is optimized for search engines to increase organic visibility and align with SEO strategies.Event Coordination:
Assist in coordinating and documenting company events.Requirements:
Bachelor's degree in marketing, media, communications, or business-related field.1-3 years experience in digital and social media marketing.Strong written and verbal communication skills.Social media savvy, with excellent knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.Willingness to travel.Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Lightroom, Premier Pro, After Effects).Familiarity with video editing.Good understanding of social media KPIs.Ability to stay current on social media best practices as well as follow trends and updates within healthcare.Ability to work with a team and independently.Critical thinking and problem-solving skills.Ability to adapt to and maintain the company brand voice and communicate properly with customers/followers.Why Join Advantage?
Growth Opportunities:
As we continue to expand, the opportunities for career advancement are plentiful.Learning and Development:
We believe in equipping our staff with the tools they need to excel.Robust Benefits:
We offer a competitive compensation package that includes medical, dental, vision, and prescription coverage, short and long-term disability, paid time off, a 401(k) with company match, flexible spending account, health savings account, potential for a company-paid vehicle (including company-paid gas card), company-paid continuing education, and company-paid basic life insurance.Commitment to Your Well-being:
At Advantage, we prioritize your well-being and want you to feel valued and appreciated.Apply Now!Join our team and help us create a meaningful online presence that reflects our commitment to compassionate care. To apply, please submit your resume and a portfolio of your social media work to [email address].
Advantage is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.