Zambezi
Associate Media Director, Social
Zambezi, Los Angeles, California, United States, 90079
Zambezi’s media division, Scale by Zambezi, is seeking an Associate Media Director, Social to join the growing team. Scale is a modern media practice that believes in creative media backed by data. The ideal candidate has previous experience working in social or performance marketing and is looking to play a role in expanding our offerings. You thrive in an entrepreneurial environment that is also collaborative. In addition to providing strategy, you are also hands on in the planning and execution. If you are looking for a place where you can continue to expand your repertoire, and do your best work in an exciting creative environment, then this role is for you.Candidate must be located within the greater Los Angeles area.
RESPONSIBILITIESStrategize, execute, and manage a variety of client social ad campaigns from conception to creative to execution to analysis; working with Influencers and boosting key content across appropriate networksDevelop, implement and manage our social media strategy from inception through post-analysis across Facebook/IG (Ads, Business Manager), YouTube, Twitter, Pinterest, Snap, and TikTokInform clients on latest offerings, technology and current events within the social media landscapeAbility to define and execute key performance metrics from awareness to lower funnel campaignsGuide clients to place the social backend pixels and tags that allow for trackingContinuously measure and optimize campaign performance while also establishing benchmarks and recommending future testsPartner with social content team member(s) to execute campaignsOversight of search team and activitiesWork with clients and creators to ensure content is informative and appealing for performance/engagementSet up new clients with social platform systems for successful launches with creative, media and trackingSupport Biz Dev with relevant new business opportunities and relevant pitches and presentationsREQUIREMENTS8+ years of experience working in paid media advertising comprising of media planning/buying in paid social for high growth/start-up ecosystems within an agency/client environmentExperience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook/IG (Ads/Business Manager), Twitter, Pinterest, Snap, Reddit, and TikTok)Experience with creating paid social media customer acquisition campaigns for a diverse range of clients and verticals (Ecom/retail and lead gen preferred)Experience with Digital Planning & BuyingExperience with GCM a plusExperience with Google Analytics a plusFamiliar with industry planning tools such as ComScore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough dataUnderstanding of performance marketing and the use of social media for resultsExcellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quicklyExperience within Google Suite, Excel and Powerpoint programsStrong analytical skillsSelf-starter, able to work with a high level of autonomyThe salary range for this position is $100-135K. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the candidate’s depth of experience and qualifications in relation to the job description and the actual job duties of the role. In addition to salary, we also offer comprehensive benefits (covering 100% medical, dental, vision and offer open PTO, and more). The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles to find the right candidate for Zambezi.
RESPONSIBILITIESStrategize, execute, and manage a variety of client social ad campaigns from conception to creative to execution to analysis; working with Influencers and boosting key content across appropriate networksDevelop, implement and manage our social media strategy from inception through post-analysis across Facebook/IG (Ads, Business Manager), YouTube, Twitter, Pinterest, Snap, and TikTokInform clients on latest offerings, technology and current events within the social media landscapeAbility to define and execute key performance metrics from awareness to lower funnel campaignsGuide clients to place the social backend pixels and tags that allow for trackingContinuously measure and optimize campaign performance while also establishing benchmarks and recommending future testsPartner with social content team member(s) to execute campaignsOversight of search team and activitiesWork with clients and creators to ensure content is informative and appealing for performance/engagementSet up new clients with social platform systems for successful launches with creative, media and trackingSupport Biz Dev with relevant new business opportunities and relevant pitches and presentationsREQUIREMENTS8+ years of experience working in paid media advertising comprising of media planning/buying in paid social for high growth/start-up ecosystems within an agency/client environmentExperience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook/IG (Ads/Business Manager), Twitter, Pinterest, Snap, Reddit, and TikTok)Experience with creating paid social media customer acquisition campaigns for a diverse range of clients and verticals (Ecom/retail and lead gen preferred)Experience with Digital Planning & BuyingExperience with GCM a plusExperience with Google Analytics a plusFamiliar with industry planning tools such as ComScore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough dataUnderstanding of performance marketing and the use of social media for resultsExcellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quicklyExperience within Google Suite, Excel and Powerpoint programsStrong analytical skillsSelf-starter, able to work with a high level of autonomyThe salary range for this position is $100-135K. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the candidate’s depth of experience and qualifications in relation to the job description and the actual job duties of the role. In addition to salary, we also offer comprehensive benefits (covering 100% medical, dental, vision and offer open PTO, and more). The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles to find the right candidate for Zambezi.