The LaSalle Group
Digital Marketing Specialist
The LaSalle Group, Romeoville, Illinois, United States, 60446
LaSalle Network is partnering with a wholesaler of outdoor living products to help hire their next
Digital Marketing Specialist . This individual will play a crucial role in enhancing the company's online presence and driving digital engagement. The person for this role should have a creative eye but also an analytical skill set. Data analysis, testing, strategic optimization, reporting and ongoing research are key components for this role.
Digital Marketing Specialist Responsibilities:Design and implement targeted ad campaigns and ad sets for use in paid social media campaignsDevelop comprehensive paid media strategies aligning with company goals, focusing on lead generationConduct audience research for precise targetingOptimize campaigns utilizing A/B testing where appropriateManage allocated budget and resources efficiently to ensure optimal spendingStay up to date on industry trends, competitor strategies and digital marketing toolsAnalyze performance and provide reports on key metrics to senior management, highlighting key successes and areas for improvementContribute to marketing effectiveness by identifying optimization opportunities in Meta and TikTok CampaignsUtilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch pointsAssist in the management and maintenance of all social media presence for client's brandsHelp respond to social media postings on various platformsDesign and implement email marketing strategies including template development, audience segmentation and tactics for increasing engagement
Digital Marketing Specialist Requirements:
Bachelor's degree in Marketing, Business or related fieldMust be willing to be onsite 5 days/week in the Romeoville, IL office1+ years of experience working in digital marketing1+ years of experience with Meta Business Suite and Ad ManagementDemonstrated ability to effectively and efficiently report and analyze key digital and metricsKnowledge of social media trendsStrong analytical and organizational skillsExcellent written and oral communication skillsMust be willing to react quickly to changing business needs with open, flexible attitude
If you are interested and meet the qualifications above, please apply to the
Digital Marketing Specialist
opening today!
Thank you,
Missy StellaUnit Manager, Marketing RecruitingLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: View a full list of our benefits here.
Digital Marketing Specialist . This individual will play a crucial role in enhancing the company's online presence and driving digital engagement. The person for this role should have a creative eye but also an analytical skill set. Data analysis, testing, strategic optimization, reporting and ongoing research are key components for this role.
Digital Marketing Specialist Responsibilities:Design and implement targeted ad campaigns and ad sets for use in paid social media campaignsDevelop comprehensive paid media strategies aligning with company goals, focusing on lead generationConduct audience research for precise targetingOptimize campaigns utilizing A/B testing where appropriateManage allocated budget and resources efficiently to ensure optimal spendingStay up to date on industry trends, competitor strategies and digital marketing toolsAnalyze performance and provide reports on key metrics to senior management, highlighting key successes and areas for improvementContribute to marketing effectiveness by identifying optimization opportunities in Meta and TikTok CampaignsUtilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch pointsAssist in the management and maintenance of all social media presence for client's brandsHelp respond to social media postings on various platformsDesign and implement email marketing strategies including template development, audience segmentation and tactics for increasing engagement
Digital Marketing Specialist Requirements:
Bachelor's degree in Marketing, Business or related fieldMust be willing to be onsite 5 days/week in the Romeoville, IL office1+ years of experience working in digital marketing1+ years of experience with Meta Business Suite and Ad ManagementDemonstrated ability to effectively and efficiently report and analyze key digital and metricsKnowledge of social media trendsStrong analytical and organizational skillsExcellent written and oral communication skillsMust be willing to react quickly to changing business needs with open, flexible attitude
If you are interested and meet the qualifications above, please apply to the
Digital Marketing Specialist
opening today!
Thank you,
Missy StellaUnit Manager, Marketing RecruitingLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: View a full list of our benefits here.