The LaSalle Group
Senior Manager, Public Relations and Consumer Engagement
The LaSalle Group, New York, New York, us, 10261
Lasalle Network is ecstatic to be partnered with a high-growth company in the haircare space that is disrupting the industry! They are seeking a
Senior Manager, Public Relations and Consumer Engagement
to lead the global efforts in influencer management, public relations, partnerships, organic social media and community building. Reporting directly to the VP of Marketing, this role requires a deep understanding of the beauty industry, coupled with proven expertise in driving consumer engagement and amplifying brand storytelling.
Senior Manager, Public Relations and Consumer Engagement Responsibilities:Develop and execute comprehensive engagement strategies to drive brand awareness, foster brand advocacy and increase community engagement across all channels, with a particular focus on beauty industry nuancesLead influencer marketing initiatives, including identifying, cultivating and managing relationships with paid influencers and overseeing an extensive seeding program to drive product awareness and trialManage PR agencies and oversee media relations, including media events, press releases, editorial partnerships and editorial affiliate to secure coverage and elevate presence in relevant media outletsDrive forward-thinking press and influencer events to generate buzz and amplify brand storytelling, managing budgets effectively to ensure maximum impact and ROIAct as an editorial lead, conceptualizing and curating compelling content themes and narratives that resonate with our client's audience and reinforce the brand positioning in the beauty industryManage global team covering US, Canada, UK, New Zealand and Australia markets, including two earned media managers, social media manager and community coordinatorConduct competitive analysis and trend reporting to inform strategy and optimize engagement initiatives, staying abreast of industry trends and emerging platformsOversee strategy and management of Creator Community, fostering relationships and empowering creators to generate authentic user-generated content (UGC) for the brandUtilize tools such as Tribe Dynamics, Dash Hudson, etc., to track and analyze engagement metrics, feedback and trends, providing ongoing insights and optimization strategies to prove results qualitatively and quantitatively against board-aligned KPIs. Deliver monthly and quarterly dashboards to internal stakeholders and board of directors
Senior Manager, Public Relations and Consumer Engagement Requirements:
Bachelor's degree in marketing, communications, journalism or a related field; advanced degree preferred6+ years of related experience, preferably in a global capacityMust have experience in the beauty industryExperience successfully managing and coaching multiple direct reportsExperience working in smaller, entrepreneurial environments and scaling processes for growthProven track record of success in beauty marketing, influencer management and public relations, with a strong network of industry contacts and influencersExtensive experience managing PR agencies and executing media events, with a deep understanding of beauty industry media landscape and trendsStrong leadership skills with the ability to inspire and motivate teams, fostering a collaborative and results-driven cultureExcellent communication and interpersonal skills, with the ability to build and nurture relationships with internal and external stakeholdersHighly organized with a keen attention to detail and the ability to manage budgets effectively, ensuring maximum impact and ROIProficiency in social media management tools, analytics platforms and content management systemsPassionate about sustainability and environmental stewardship, with a commitment to driving positive change through purpose-driven initiatives
If you are interested in this opportunity and meet the qualifications, please apply today!
Thank you,
Stephanie MoncadaPrincipalLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
Senior Manager, Public Relations and Consumer Engagement
to lead the global efforts in influencer management, public relations, partnerships, organic social media and community building. Reporting directly to the VP of Marketing, this role requires a deep understanding of the beauty industry, coupled with proven expertise in driving consumer engagement and amplifying brand storytelling.
Senior Manager, Public Relations and Consumer Engagement Responsibilities:Develop and execute comprehensive engagement strategies to drive brand awareness, foster brand advocacy and increase community engagement across all channels, with a particular focus on beauty industry nuancesLead influencer marketing initiatives, including identifying, cultivating and managing relationships with paid influencers and overseeing an extensive seeding program to drive product awareness and trialManage PR agencies and oversee media relations, including media events, press releases, editorial partnerships and editorial affiliate to secure coverage and elevate presence in relevant media outletsDrive forward-thinking press and influencer events to generate buzz and amplify brand storytelling, managing budgets effectively to ensure maximum impact and ROIAct as an editorial lead, conceptualizing and curating compelling content themes and narratives that resonate with our client's audience and reinforce the brand positioning in the beauty industryManage global team covering US, Canada, UK, New Zealand and Australia markets, including two earned media managers, social media manager and community coordinatorConduct competitive analysis and trend reporting to inform strategy and optimize engagement initiatives, staying abreast of industry trends and emerging platformsOversee strategy and management of Creator Community, fostering relationships and empowering creators to generate authentic user-generated content (UGC) for the brandUtilize tools such as Tribe Dynamics, Dash Hudson, etc., to track and analyze engagement metrics, feedback and trends, providing ongoing insights and optimization strategies to prove results qualitatively and quantitatively against board-aligned KPIs. Deliver monthly and quarterly dashboards to internal stakeholders and board of directors
Senior Manager, Public Relations and Consumer Engagement Requirements:
Bachelor's degree in marketing, communications, journalism or a related field; advanced degree preferred6+ years of related experience, preferably in a global capacityMust have experience in the beauty industryExperience successfully managing and coaching multiple direct reportsExperience working in smaller, entrepreneurial environments and scaling processes for growthProven track record of success in beauty marketing, influencer management and public relations, with a strong network of industry contacts and influencersExtensive experience managing PR agencies and executing media events, with a deep understanding of beauty industry media landscape and trendsStrong leadership skills with the ability to inspire and motivate teams, fostering a collaborative and results-driven cultureExcellent communication and interpersonal skills, with the ability to build and nurture relationships with internal and external stakeholdersHighly organized with a keen attention to detail and the ability to manage budgets effectively, ensuring maximum impact and ROIProficiency in social media management tools, analytics platforms and content management systemsPassionate about sustainability and environmental stewardship, with a commitment to driving positive change through purpose-driven initiatives
If you are interested in this opportunity and meet the qualifications, please apply today!
Thank you,
Stephanie MoncadaPrincipalLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.