Cultural Experiences Abroad Inc
Director of Digital Marketing
Cultural Experiences Abroad Inc, Phoenix, Arizona, United States, 85003
Who We Are:
At CEA CAPA, we believe that studying and interning abroad is a transformative experience that goes beyond academics. By immersing oneself in a new culture and community, students gain valuable skills and perspectives that can shape their future. That's why we're committed to providing unparalleled academic, professional, and cultural experiences abroad, with a focus on student support every step of the way.
A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA. We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person’s professional qualifications and competence.
Your Role:
The Director of Digital Marketing is responsible for the developing and executing all aspects of our digital marketing strategy in alignment with the organization’s overall growth goals. With a proven track record in performance and growth marketing, you will bring expertise in digital growth strategies, digital marketing channels, and the ability to analyze data to inform strategy. You will be responsible for the strategic planning and execution of CEA CAPA's digital marketing efforts from strategy, to creative, to operations.
What You’ll Do:Develop and execute comprehensive digital marketing strategies that align with our company goals and objectives.Elevate CEA CAPA’s brand awareness while ensuring consistency across all marketing channels.Drive market differentiation through strategic initiatives that resonate with our target audience.Analyzes target market information to identify and recommend effective marketing approaches.Identifies new market segments that will benefit from company products.Manage the strategic direction of the company’s digital marketing efforts including SEO, email marketing, social media, content marketing to drive lead generation.Build and manage the marketing budget to ensure efficient spend and maximum ROI.Communicate the brand vision and strategy to stakeholders and ensure it is understood and embraced across the organization.Collaborate cross-functionally with program development teams to create effective go-to-market strategies for new and existing education abroad programs.What Makes a Great Candidate:
Bachelor’s degree, ideally in Marketing, Business Administration, or a related field5+ years of progressive experience in in marketing roles, with 3+ years’ experience in a team leadership rolePrior experience with both B2B and B2B marketing channels; experience with B2B2C preferredStrong understanding of digital marketing channels, analytics tools, and best practicesEmpowerment of team members by encouraging autonomy, creativity, and decision-making within defined boundariesDemonstrated ability to approach problems with creativity and innovationWe believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Why You’ll Love CEA CAPA:
Health & Wellness Benefits – in office Fresh Fruit Wednesdays, Wellness room, ergonomic options & more!Up to 8 hours of paid volunteer time in addition to PTOHealthy snacks and a coffee bar provided in office12 paid holidaysOpportunities for employee growthBenefits coverage for domestic partnersPet insurance availableEmployee discounts at 35+ vendors including Apple, T Mobile, Walt Disney World, Hello Fresh & more!
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.
At CEA CAPA, we believe that studying and interning abroad is a transformative experience that goes beyond academics. By immersing oneself in a new culture and community, students gain valuable skills and perspectives that can shape their future. That's why we're committed to providing unparalleled academic, professional, and cultural experiences abroad, with a focus on student support every step of the way.
A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA. We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person’s professional qualifications and competence.
Your Role:
The Director of Digital Marketing is responsible for the developing and executing all aspects of our digital marketing strategy in alignment with the organization’s overall growth goals. With a proven track record in performance and growth marketing, you will bring expertise in digital growth strategies, digital marketing channels, and the ability to analyze data to inform strategy. You will be responsible for the strategic planning and execution of CEA CAPA's digital marketing efforts from strategy, to creative, to operations.
What You’ll Do:Develop and execute comprehensive digital marketing strategies that align with our company goals and objectives.Elevate CEA CAPA’s brand awareness while ensuring consistency across all marketing channels.Drive market differentiation through strategic initiatives that resonate with our target audience.Analyzes target market information to identify and recommend effective marketing approaches.Identifies new market segments that will benefit from company products.Manage the strategic direction of the company’s digital marketing efforts including SEO, email marketing, social media, content marketing to drive lead generation.Build and manage the marketing budget to ensure efficient spend and maximum ROI.Communicate the brand vision and strategy to stakeholders and ensure it is understood and embraced across the organization.Collaborate cross-functionally with program development teams to create effective go-to-market strategies for new and existing education abroad programs.What Makes a Great Candidate:
Bachelor’s degree, ideally in Marketing, Business Administration, or a related field5+ years of progressive experience in in marketing roles, with 3+ years’ experience in a team leadership rolePrior experience with both B2B and B2B marketing channels; experience with B2B2C preferredStrong understanding of digital marketing channels, analytics tools, and best practicesEmpowerment of team members by encouraging autonomy, creativity, and decision-making within defined boundariesDemonstrated ability to approach problems with creativity and innovationWe believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Why You’ll Love CEA CAPA:
Health & Wellness Benefits – in office Fresh Fruit Wednesdays, Wellness room, ergonomic options & more!Up to 8 hours of paid volunteer time in addition to PTOHealthy snacks and a coffee bar provided in office12 paid holidaysOpportunities for employee growthBenefits coverage for domestic partnersPet insurance availableEmployee discounts at 35+ vendors including Apple, T Mobile, Walt Disney World, Hello Fresh & more!
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.