Red Bull
Director, Marketing
Red Bull, Minneapolis, Minnesota, United States, 55400
Company Description
The Director of Marketing (DOM) is a key leader within our marketing organization, responsible for business planning through execution of all local marketing activities and fully responsible for the marketing mix across a Region. The DOM drives brand differentiation and growth by leveraging a deep understanding of marketing fundamentals and the Red Bull marketing mix, running a large team of managers and specialists in Brand Marketing, Sports Marketing, Culture Marketing, and Communications. Through leadership across consumer insights, occasions marketing/product marketing, opinion-leader marketing, event marketing, retail activation and communications, a best-in-class DOM builds brand equity and drives awareness, trial, and consumption for new and existing consumers.
Job Description
MARKETING LEADERSHIP, INNOVATION, & EXECUTION
Drive creativity and innovation within and across regional marketing teams through collaboration with other colleagues from other regions and in collaboration with the US national office.
By effectively leading a team of experienced marketing managers, ensure the delivery of fresh ideas that differentiate our brand and increase product consumption
Develop comprehensive recommendations on the Regional marketing plan during annual business planning spanning retail, athletes, artists, events, influencers, and occasions
Collaborate with marketing leadership on the strategy, planning, and execution of the marketing mix in the region, ensuring an unparalleled commitment to quality
Collaborate with regional sales leadership to maximize impact of initiatives on regional
consumers & drive growth
Leverage consumer insights & trends to up-level the team's strategic capabilities while building regional plans
Help direct reports & their teams build rich regional networks that help identify trends and maintain relevant brand positioning in existing or emerging scenes
Manage and lead major regional projects as needed
Manage and/or delegate budgets, expenses, and other administrative responsibilities
Share best practices through open communication, recaps, & reports
PEOPLE MANAGEMENT
Hire and lead a team of teams spanning Brand, Sports, Culture, and Communications, providing coaching & development support when necessary
Enable a high-performing culture by driving individual, strengths-based development and managing towards annual business objectives
Identify & train high potential employees for succession opportunities
Provide direct, consistent, and constructive feedback to maintain quality performance
Leverage national leader feedback & expertise in the coaching & review of Brand, Sports, Culture, & Communications Manager performance
Create and maintain a team culture that lives Red Bull's values, rewards relentless effort, and celebrates exceptional execution
Qualifications
Extensive leadership/management experience in Consumer Marketing, preferably at a CPG and/or lifestyle brand
A mastery of coaching, leadership, and influencing capabilities
Successful management of large multi-layered teams and large budgets
A history of traditional and non-traditional brand marketing strategy & management
Knowledge of communications & storytelling with an emphasis on digital and social media
identify trends and turn insights into actions
The integration of creative and unique marketing solutions into complex existing and emerging consumer landscapes
Start-to-finish leadership of collaborative projects
Articulate & present ideas at the executive level
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
The Director of Marketing (DOM) is a key leader within our marketing organization, responsible for business planning through execution of all local marketing activities and fully responsible for the marketing mix across a Region. The DOM drives brand differentiation and growth by leveraging a deep understanding of marketing fundamentals and the Red Bull marketing mix, running a large team of managers and specialists in Brand Marketing, Sports Marketing, Culture Marketing, and Communications. Through leadership across consumer insights, occasions marketing/product marketing, opinion-leader marketing, event marketing, retail activation and communications, a best-in-class DOM builds brand equity and drives awareness, trial, and consumption for new and existing consumers.
Job Description
MARKETING LEADERSHIP, INNOVATION, & EXECUTION
Drive creativity and innovation within and across regional marketing teams through collaboration with other colleagues from other regions and in collaboration with the US national office.
By effectively leading a team of experienced marketing managers, ensure the delivery of fresh ideas that differentiate our brand and increase product consumption
Develop comprehensive recommendations on the Regional marketing plan during annual business planning spanning retail, athletes, artists, events, influencers, and occasions
Collaborate with marketing leadership on the strategy, planning, and execution of the marketing mix in the region, ensuring an unparalleled commitment to quality
Collaborate with regional sales leadership to maximize impact of initiatives on regional
consumers & drive growth
Leverage consumer insights & trends to up-level the team's strategic capabilities while building regional plans
Help direct reports & their teams build rich regional networks that help identify trends and maintain relevant brand positioning in existing or emerging scenes
Manage and lead major regional projects as needed
Manage and/or delegate budgets, expenses, and other administrative responsibilities
Share best practices through open communication, recaps, & reports
PEOPLE MANAGEMENT
Hire and lead a team of teams spanning Brand, Sports, Culture, and Communications, providing coaching & development support when necessary
Enable a high-performing culture by driving individual, strengths-based development and managing towards annual business objectives
Identify & train high potential employees for succession opportunities
Provide direct, consistent, and constructive feedback to maintain quality performance
Leverage national leader feedback & expertise in the coaching & review of Brand, Sports, Culture, & Communications Manager performance
Create and maintain a team culture that lives Red Bull's values, rewards relentless effort, and celebrates exceptional execution
Qualifications
Extensive leadership/management experience in Consumer Marketing, preferably at a CPG and/or lifestyle brand
A mastery of coaching, leadership, and influencing capabilities
Successful management of large multi-layered teams and large budgets
A history of traditional and non-traditional brand marketing strategy & management
Knowledge of communications & storytelling with an emphasis on digital and social media
identify trends and turn insights into actions
The integration of creative and unique marketing solutions into complex existing and emerging consumer landscapes
Start-to-finish leadership of collaborative projects
Articulate & present ideas at the executive level
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.