Marketing Lead

Job Title : Marketing Lead Location : Tallahassee, FL USA 32399 Onsite Contractor Qualifications and Experience The selected Contractor must possess the following qualifications and experience: • Five years of consulting experience, producing, delivering, deploying, and evaluating the outcomes of media campaigns. • Five years of experience with consulting services and media campaigns, including effective media planning and coordination, integrated communications strategy and robust marketing planning across a wide spectrum of channels, including but not limited to broadcast and cable television, radio, print, direct mail, out of home, digital display, streaming video and audio and social media. • ive years of developing tailored messaging and creative concepts for targeted market areas, crafting and utilizing communication strategies that are culturally and linguistically appropriate to Florida's multicultural population, including persons of varied age groups and socioeconomic status. • Demonstrable skill in maximizing funds throughout the contract term. • Account Executive/Marketing Lead must: • Be a full-time employee of the Contractor's staff. • Have at least three years of experience within the immediate past ten years as the lead/primary marketing manager of at least one campaign similar in cost, scope and size to the campaign developed under this agreement and at least three years of experience working directly with government clients. • Contractor staff assigned to this order are preferred to additionally possess: • Experience working with public health agencies or local healthcare systems and providers. • Experience working with organizations that provide services to the public and/or government sector.