Head Of Digital Marketing

Plan and execute 360 degree digital marketing, including SEO/SEM, marketingdatabase, email, social media and display advertising campaigns.2. Design, build and maintain social media presence3. Measure and report performance of all digital marketing campaigns, and assessagainst goals (ROI , KPIs, and ROAS)4. Identify trends and insights, and optimize spend and performance based on theinsights.5. Brainstorm new and creative growth strategies6. Plan, execute, and measure experiments and conversion tests7. Collaborate with internal teams to create landing pages and optimize user experience.8. Utilize strong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and customer touch points9. Identify conversion points and optimize user funnels10. Collaborate with agencies and other vendor partners11. Evaluate emerging technologies. Provide thought leadership and perspective foradoption where appropriate.