pacsun
Sr. Manager, Brand Marketing (Social Media & Influencer)
pacsun, Anaheim, California, United States, 92808
Join the Pacsun Community Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
The Sr. Manager, Brand Marketing will plan, develop, and implement marketing strategies and brand vision, by setting the standard for marketing promotions, special events, and public relation activities for the stores and online. This person also engages our top brands and fosters partnerships with celebrities to deliver a best in class experience for our customers.
A day in the life, what you’ll be doing:
Oversee the Brand Marketing, Social Media, and PR & Events teams.Handle and drive activations for third parties such as celebrities, artists, musicians, etc.Maintain and cultivate new relationships with current and emerging key brands.Lead the charge for content produced by brands including: photography, video, copy and links for social media channels, e-commerce, and blogs.Lead the creation and execution of brand appropriate promotions (GWP’s, contests, sweepstakes, etc.).Devise and execute launch strategy for all new brands.Lead all in-store appearances and brand collaboration events.Align and collaborate with other PacSun marketing counterparts & outside agencies.Lead and direct all cross-functional communication & partnerships – liaison between marketing and key partners across organization.What it takes to Join:
Bachelor’s degree in Marketing, Merchandising or related field is preferred.5+ years of Retail industry marketing experience, in a mid-Sr. level Leadership role.5+ years of overall brand marketing experience including events, social media and public relations.Digital marketing experience/knowledge is preferred.Proven record of success with partnering with celebrities and relevant brands.Working knowledge of various marketing techniques and processes.Demonstrates logical analysis and problem-solving skills.Excellent project management, time management, organizational, and communication skills.Detail oriented and ability to multi-task.Flexible and adaptive to changing priorities.Ability to work and influence a variety of groups, internal and external.Developing the Community/ Leadership Qualities:
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.Serve as a Pacsun advocate in the industry and marketplace.Recruit, identify, develop, and retain talent that delivers performance excellence.As a manager, serve as a leader of company culture, norms, and conduct.Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.Salary Range : $116,917 - $130,753
Pac Perks:
Dog friendly office environmentOn-site CafeOn-site Gym$1,000 referral incentive programGenerous associate discount of 30-50% off merchandise online and in-storesCompetitive long term and short-term incentive programImmediate 100% vested 401K contributions and employer matchCalm Premium access for all employeesEmployee perks throughout the yearPhysical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.Ability to work in open environment with fluctuating temperatures and standard lighting.Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
The Sr. Manager, Brand Marketing will plan, develop, and implement marketing strategies and brand vision, by setting the standard for marketing promotions, special events, and public relation activities for the stores and online. This person also engages our top brands and fosters partnerships with celebrities to deliver a best in class experience for our customers.
A day in the life, what you’ll be doing:
Oversee the Brand Marketing, Social Media, and PR & Events teams.Handle and drive activations for third parties such as celebrities, artists, musicians, etc.Maintain and cultivate new relationships with current and emerging key brands.Lead the charge for content produced by brands including: photography, video, copy and links for social media channels, e-commerce, and blogs.Lead the creation and execution of brand appropriate promotions (GWP’s, contests, sweepstakes, etc.).Devise and execute launch strategy for all new brands.Lead all in-store appearances and brand collaboration events.Align and collaborate with other PacSun marketing counterparts & outside agencies.Lead and direct all cross-functional communication & partnerships – liaison between marketing and key partners across organization.What it takes to Join:
Bachelor’s degree in Marketing, Merchandising or related field is preferred.5+ years of Retail industry marketing experience, in a mid-Sr. level Leadership role.5+ years of overall brand marketing experience including events, social media and public relations.Digital marketing experience/knowledge is preferred.Proven record of success with partnering with celebrities and relevant brands.Working knowledge of various marketing techniques and processes.Demonstrates logical analysis and problem-solving skills.Excellent project management, time management, organizational, and communication skills.Detail oriented and ability to multi-task.Flexible and adaptive to changing priorities.Ability to work and influence a variety of groups, internal and external.Developing the Community/ Leadership Qualities:
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.Serve as a Pacsun advocate in the industry and marketplace.Recruit, identify, develop, and retain talent that delivers performance excellence.As a manager, serve as a leader of company culture, norms, and conduct.Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.Salary Range : $116,917 - $130,753
Pac Perks:
Dog friendly office environmentOn-site CafeOn-site Gym$1,000 referral incentive programGenerous associate discount of 30-50% off merchandise online and in-storesCompetitive long term and short-term incentive programImmediate 100% vested 401K contributions and employer matchCalm Premium access for all employeesEmployee perks throughout the yearPhysical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.Ability to work in open environment with fluctuating temperatures and standard lighting.Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.