Associa
Marketing Operations Manager
Associa, Richardson, Texas, United States, 75080
Job Description
ABOUT TOWNSQ:
TownSq is a modern API platform with integrated tools and processes created for the homeowners’ association (HOA) management industry. Our portfolio of flexible mobile and web applications and professional services are designed for homeowners, board members, and management company leaders. With a mission to empower HOAs and management teams, TownSq delivers scalable solutions that streamline operations and communications so residents can focus on community living.
JOB SUMMARY:
The TownSq marketing department is looking for a Marketing Operations Manager to join our team. Reporting to our Sr. Marketing Director, the ideal candidate will own, administer, and optimize our digital operations processes and technology stack (Pardot, Salesforce, and other MarTech tools) for our suite of digital products and services, to drive business results. The ideal candidate has a passion for data and marketing, thrives in a fast-paced team environment, and is committed to helping drive measurable results. This role requires exceptional attention to detail and organizational skills to manage multiple projects and ensure technology and automation are integrated and deployed effectively, tools are optimized, data is properly tracked, and operations run seamlessly.
KEY RESPONSIBILITIES:Responsibilities include, but aren’t limited to:
Manage and administer marketing automation in Pardot and SalesforceOversee day-to-day execution of digital marketing programs and campaigns to ensure they’re high-quality and completed on time and within budgetOwn tools and processes to deliver efficiencies in campaign and lead management to improve how marketing-generated leads are progressed through the funnel for optimized conversionOwn overall operational strategy for attribution, tracking, and marketing performance reportingManage data and analyticsPartner with internal marketing and sales teams on lead-flow initiatives that impact development effortsWork with sales, implementation, client success, and billing teams to ensure seamless handoff through full client onboarding cycleConduct regular campaign ROI analysis and provide insights to executive-level stakeholdersCollaborate with marketing team members on strategy, landing pages, distribution processes, and campaign testingWork closely with the product marketing team to build out workflows and automation for product-led growth campaignsWork closely with the billing team to manage properties within Salesforce and maintain a clean and efficient databaseRequirements
KNOWLEDGE SKILLS:
The ideal candidate for this role:
Has experience monitoring and improving performance and engagement across multiple platformsCan work in a fast-paced, deadline-driven environmentIs a go-getter with the ability to adapt to unforeseen project changesHas good time management skillsMaintains a strong understanding of marketing best practicesIs creative and eager to build processesRemains calm under pressure and can tactfully defuse stressful situationsPossesses a positive attitude and is always willing to find a way to make it workIs a natural builder and communicator who loves a work-in-progressIs systems-oriented, highly organized, and takes copious notesHas a customer-focused mindsetCan motivate, lead, and influence peers and direct reportsQUALIFICATIONS:
5+ years in marketing automation systems and process designBachelor's degreeStrong working knowledge of Pardot and marketing technology trendsAmple Salesforce experienceExperience in data and analytics, including database set-up and clean-up, funnel analysis, campaign ROI analysis, and pipeline reportingSkilled in designing workflow strategies and processes
Company Description
With more than 300 branch offices across North America, Associa is building the future of community for more than 7.5 million residents worldwide. Our 15,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 45 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit
www.associaonline.com .
ABOUT TOWNSQ:
TownSq is a modern API platform with integrated tools and processes created for the homeowners’ association (HOA) management industry. Our portfolio of flexible mobile and web applications and professional services are designed for homeowners, board members, and management company leaders. With a mission to empower HOAs and management teams, TownSq delivers scalable solutions that streamline operations and communications so residents can focus on community living.
JOB SUMMARY:
The TownSq marketing department is looking for a Marketing Operations Manager to join our team. Reporting to our Sr. Marketing Director, the ideal candidate will own, administer, and optimize our digital operations processes and technology stack (Pardot, Salesforce, and other MarTech tools) for our suite of digital products and services, to drive business results. The ideal candidate has a passion for data and marketing, thrives in a fast-paced team environment, and is committed to helping drive measurable results. This role requires exceptional attention to detail and organizational skills to manage multiple projects and ensure technology and automation are integrated and deployed effectively, tools are optimized, data is properly tracked, and operations run seamlessly.
KEY RESPONSIBILITIES:Responsibilities include, but aren’t limited to:
Manage and administer marketing automation in Pardot and SalesforceOversee day-to-day execution of digital marketing programs and campaigns to ensure they’re high-quality and completed on time and within budgetOwn tools and processes to deliver efficiencies in campaign and lead management to improve how marketing-generated leads are progressed through the funnel for optimized conversionOwn overall operational strategy for attribution, tracking, and marketing performance reportingManage data and analyticsPartner with internal marketing and sales teams on lead-flow initiatives that impact development effortsWork with sales, implementation, client success, and billing teams to ensure seamless handoff through full client onboarding cycleConduct regular campaign ROI analysis and provide insights to executive-level stakeholdersCollaborate with marketing team members on strategy, landing pages, distribution processes, and campaign testingWork closely with the product marketing team to build out workflows and automation for product-led growth campaignsWork closely with the billing team to manage properties within Salesforce and maintain a clean and efficient databaseRequirements
KNOWLEDGE SKILLS:
The ideal candidate for this role:
Has experience monitoring and improving performance and engagement across multiple platformsCan work in a fast-paced, deadline-driven environmentIs a go-getter with the ability to adapt to unforeseen project changesHas good time management skillsMaintains a strong understanding of marketing best practicesIs creative and eager to build processesRemains calm under pressure and can tactfully defuse stressful situationsPossesses a positive attitude and is always willing to find a way to make it workIs a natural builder and communicator who loves a work-in-progressIs systems-oriented, highly organized, and takes copious notesHas a customer-focused mindsetCan motivate, lead, and influence peers and direct reportsQUALIFICATIONS:
5+ years in marketing automation systems and process designBachelor's degreeStrong working knowledge of Pardot and marketing technology trendsAmple Salesforce experienceExperience in data and analytics, including database set-up and clean-up, funnel analysis, campaign ROI analysis, and pipeline reportingSkilled in designing workflow strategies and processes
Company Description
With more than 300 branch offices across North America, Associa is building the future of community for more than 7.5 million residents worldwide. Our 15,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 45 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit
www.associaonline.com .