Ensemble Performing Arts
Marketing Director
Ensemble Performing Arts, Denver, Colorado, United States, 80285
Ensemble Performing Arts, a high-growth consolidator of performing arts businesses, is seeking an experienced marketer for a Marketing Director role to help us execute our marketing strategy and provide marketing support to our operating businesses. This is a fully remote position, and the work schedule is full time (40 hours per week).
Position Summary:
The Marketing Director will oversee a small team of 5 FTEs and two agency relationships, and will be responsible for developing and executing strategic marketing plans to support our schools and portfolio companies. This role requires a creative and analytical thinker with a passion for the arts and a proven track record in marketing. The Marketing Director will oversee all marketing activities, including digital marketing, public relations, branding, and community development.
Key Responsibilities:
Strategic Planning:
Develop and implement comprehensive B2B and B2C marketing strategies to support our schools, adjacent portfolio companies, brand visibility, retention marketing, and community engagement.
Campaign Management:
Plan and execute marketing campaigns across various channels, including digital, print, email, content, and PR.Coordinate promotional activities and events to maximize exposure and attendance.
Digital Marketing:
Oversee the organization's agency relationships and digital presence, including website, email marketing, and social media platforms.Develop and manage content for digital channels to ensure consistent and engaging messaging.Manage SEO, SEM, and other digital marketing techniques to drive online traffic and engagement.
Collaboration and Leadership:
Work closely with the marketing team, and other team members to align marketing efforts with organizational goals.Lead and mentor a marketing team, providing guidance and support to achieve departmental objectives.Manage marketing and the teams for our different properties under the Ensemble brand.
Public Relations:
Manage and help strategize brand development with our PR agency.
Brand Management:
Ensure brand consistency across all marketing materials and communications.Develop and maintain brand guidelines and oversee the creation of marketing collateral.
Budget Management:
Develop and manage the marketing budget, ensuring cost-effective allocation of resources.Monitor and report on marketing expenditures and ROI.
Qualifications:Bachelor's degree in Marketing, Communications, or a related field.7+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the performing arts or entertainment industry.Proven track record of developing and executing successful marketing campaigns.Strong understanding of digital marketing, social media, and analytics.Excellent communication, writing, and public speaking skills.Ability to think strategically and creatively.Strong project management and organizational skills.Passion for the performing arts and a commitment to the organization's mission.Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms).
To apply for this position, please submit a resume and a brief cover letter outlining your interest in this role and respond to our short questionnaire about your background. Applications without a cover letter and questionnaire response will be considered incomplete and will not be considered. Diversity is a strength of our community and we invite all those meeting the above criteria to apply.
About Ensemble Performing Arts
Ensemble Performing Arts is a consolidator in the performing arts industry. We operate over 70 community music schools and dance studios that are further strengthened by ancillary performing arts businesses that we operate domestically and internationally. We were honored to be included on the 2023 Inc. 5000 list among the fastest-growing companies in the United States. www.ensembleschools.com
Position Summary:
The Marketing Director will oversee a small team of 5 FTEs and two agency relationships, and will be responsible for developing and executing strategic marketing plans to support our schools and portfolio companies. This role requires a creative and analytical thinker with a passion for the arts and a proven track record in marketing. The Marketing Director will oversee all marketing activities, including digital marketing, public relations, branding, and community development.
Key Responsibilities:
Strategic Planning:
Develop and implement comprehensive B2B and B2C marketing strategies to support our schools, adjacent portfolio companies, brand visibility, retention marketing, and community engagement.
Campaign Management:
Plan and execute marketing campaigns across various channels, including digital, print, email, content, and PR.Coordinate promotional activities and events to maximize exposure and attendance.
Digital Marketing:
Oversee the organization's agency relationships and digital presence, including website, email marketing, and social media platforms.Develop and manage content for digital channels to ensure consistent and engaging messaging.Manage SEO, SEM, and other digital marketing techniques to drive online traffic and engagement.
Collaboration and Leadership:
Work closely with the marketing team, and other team members to align marketing efforts with organizational goals.Lead and mentor a marketing team, providing guidance and support to achieve departmental objectives.Manage marketing and the teams for our different properties under the Ensemble brand.
Public Relations:
Manage and help strategize brand development with our PR agency.
Brand Management:
Ensure brand consistency across all marketing materials and communications.Develop and maintain brand guidelines and oversee the creation of marketing collateral.
Budget Management:
Develop and manage the marketing budget, ensuring cost-effective allocation of resources.Monitor and report on marketing expenditures and ROI.
Qualifications:Bachelor's degree in Marketing, Communications, or a related field.7+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the performing arts or entertainment industry.Proven track record of developing and executing successful marketing campaigns.Strong understanding of digital marketing, social media, and analytics.Excellent communication, writing, and public speaking skills.Ability to think strategically and creatively.Strong project management and organizational skills.Passion for the performing arts and a commitment to the organization's mission.Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms).
To apply for this position, please submit a resume and a brief cover letter outlining your interest in this role and respond to our short questionnaire about your background. Applications without a cover letter and questionnaire response will be considered incomplete and will not be considered. Diversity is a strength of our community and we invite all those meeting the above criteria to apply.
About Ensemble Performing Arts
Ensemble Performing Arts is a consolidator in the performing arts industry. We operate over 70 community music schools and dance studios that are further strengthened by ancillary performing arts businesses that we operate domestically and internationally. We were honored to be included on the 2023 Inc. 5000 list among the fastest-growing companies in the United States. www.ensembleschools.com