Franchise Marketing Manager - Fitness Company

Position Summary:We are seeking a dynamic and experienced Franchise MarketingManager to join our team at TruFusion Franchising, LLC. As theFranchise Marketing Manager, you will be responsible for developingand executing marketing strategies to drive brand awareness,customer acquisition, and revenue growth across our franchisenetwork.This role requires a blend of strategic thinking and hands-on executionto support our franchisees in achieving their business goals whilemaintaining brand consistency.Responsibilities:-Support Franchisee Growth: Provide guidance and support tofranchisees in executing marketing campaigns and initiatives,including advertising, promotions, and local events.-Digital Marketing: Oversee digital marketing efforts, socialmedia marketing and email campaigns to drive traffic andengagement.-Local Marketing Activation: Collaborate with franchisees todevelop localized marketing strategies that resonate with targetdemographics and drive foot traffic to individual locations.-Marketing Collateral: Develop and distribute marketingcollateral, including brochures, flyers, posters, and otherpromotional materials, to support franchisee marketing efforts.-Performance Analysis: Monitor and analyze marketingperformance metrics, including ROI, customer acquisition cost,and campaign effectiveness, to optimize strategies and tactics.-Vendor Management: Manage relationships with marketingvendors, agencies, and suppliers to ensure cost-effective andhigh-quality delivery of marketing materials and services.-Training and Support: Provide training and resources tofranchisees on marketing best practices, tools, and platforms toempower them to execute effective marketing campaignsindependently. Be able to create training presentations usingeither Microsoft Office (specifically PowerPoint) or Google Slides isquite straightforward.Qualifications:-Bachelor's degree in Marketing or a related field. Master's degreepreferred.-Minimum of 5 years of experience in marketing, with at least 3years in a franchising-Proven track record of developing and implementing successfulmarketing strategies that drive business results.-Strong understanding of digital marketing channels, includingSEO, SEM, social media, email marketing, and content marketing.-Excellent communication and interpersonal skills, with the abilityto collaborate effectively with cross-functional teams andfranchisees.-Analytical mindset with proficiency in marketing analytics toolsand techniques to measure and optimize campaign performance.-Experience in the fitness industry or related fieldsSoftware Skills:Microsoft Office | Google Suite | ClubReady |MindBody Online | Figma | Monday.com | adobe suite | CanvaBenefits:-Competitive salary commensurate with experience.-Health, dental, and vision insurance.-401K Option-Opportunities for career growth and advancement within thecompany.-Discounts on company products and services.Join us in shaping the future of fitness and empowering individuals tolead healthier, happier lives through our franchise network. If you arepassionate about marketing and thrive in a fast-paced, results-drivenenvironment, we want to hear from you!