STRATACACHE GROUP
Digital Marketing Manager
STRATACACHE GROUP, Dayton, Ohio, United States, 45444
Job Details
Job LocationSTRATACACHE Headquarters - Dayton, OH
Position TypeFull Time
Education Level4 Year Degree
Job CategoryMarketing
Description
IF YOU ARE LOCAL TO DAYTON, OHIO, CHECK OUT THE DETAILS BELOW & APPLY!
We're looking for an experienced Digital Marketing Manager to increase digital engagement and a drive holistic digital strategy. In this role, you will be responsible for helping us hone our understanding of how our customer personas search for a wide array of brands, products and services and then reach those customers at key points in their digital journeys.
With an experimentation/fail-fast mindset you will work with our team to drive digital engagement; improve user experience; maximize conversion rates across our B2B domains; help prioritize and drive the execution of the web and content teams' tasks.
What You'll Do:
Drive high quality conversions through corporate websites, paid and organic social, and SEA/SEO effortsLead the modernization of legacy web pages. Work with designers and web developers to ideate and project manage creation of new web pages.Work collaboratively on all projects with global Marketing team members with content creators, web master and US-based SEO/SEA agencyOwn organic search strategy, manage tasks/work with our agency and advocate for the best SEO outcome across three B2B domainsMonitor keyword position, set goals and work to optimize new contentMonitor domain health with Google Search Console, working with the web master to mitigate or remedy issuesGain a strong understanding of customer needs, pain points, strategy, and productsMaintain a global outlook for a highest quality web experience across regionsGather and analyze measurable analytics to identify ways to improve performance across all digital channelsCoordinate new web requests with the web teamControl the QA processEmbed digital marketing understanding into the marketing organizationOther duties as assigned by leadershipQualifications
Willing to work 100%
ONSITE
Monday-FridayA 4 year college degree is requiredA minimum of 5 years relevant experience is requiredProven experience on a corporate marketing team, with a specialty in digital marketingPlanning, designing, organizing and executing digital initiativesTools such as SEM Rush, BrowserStack, HotjarExperience managing a search program: organizing SEO copy blocks, keyword research, back-linking and implementing new initiatives at speed and with careExperience working with a full range of marketing team members: marketing automation team (Pardot preferred); CRM team (Salesforce preferred); design teams; content creation teamsStrong writing and communication skillsSolid knowledge of ad comfort with website analytics tools, particularly Google Analytics and Google Tag ManagerAbility to clearly communicate actionable insight across the marketing teamGreat attention to detail with reporting, QA and ad copy while also having an eye on the larger digital marketing strategyStrong data analytics skills to extract actionable insights
Job LocationSTRATACACHE Headquarters - Dayton, OH
Position TypeFull Time
Education Level4 Year Degree
Job CategoryMarketing
Description
IF YOU ARE LOCAL TO DAYTON, OHIO, CHECK OUT THE DETAILS BELOW & APPLY!
We're looking for an experienced Digital Marketing Manager to increase digital engagement and a drive holistic digital strategy. In this role, you will be responsible for helping us hone our understanding of how our customer personas search for a wide array of brands, products and services and then reach those customers at key points in their digital journeys.
With an experimentation/fail-fast mindset you will work with our team to drive digital engagement; improve user experience; maximize conversion rates across our B2B domains; help prioritize and drive the execution of the web and content teams' tasks.
What You'll Do:
Drive high quality conversions through corporate websites, paid and organic social, and SEA/SEO effortsLead the modernization of legacy web pages. Work with designers and web developers to ideate and project manage creation of new web pages.Work collaboratively on all projects with global Marketing team members with content creators, web master and US-based SEO/SEA agencyOwn organic search strategy, manage tasks/work with our agency and advocate for the best SEO outcome across three B2B domainsMonitor keyword position, set goals and work to optimize new contentMonitor domain health with Google Search Console, working with the web master to mitigate or remedy issuesGain a strong understanding of customer needs, pain points, strategy, and productsMaintain a global outlook for a highest quality web experience across regionsGather and analyze measurable analytics to identify ways to improve performance across all digital channelsCoordinate new web requests with the web teamControl the QA processEmbed digital marketing understanding into the marketing organizationOther duties as assigned by leadershipQualifications
Willing to work 100%
ONSITE
Monday-FridayA 4 year college degree is requiredA minimum of 5 years relevant experience is requiredProven experience on a corporate marketing team, with a specialty in digital marketingPlanning, designing, organizing and executing digital initiativesTools such as SEM Rush, BrowserStack, HotjarExperience managing a search program: organizing SEO copy blocks, keyword research, back-linking and implementing new initiatives at speed and with careExperience working with a full range of marketing team members: marketing automation team (Pardot preferred); CRM team (Salesforce preferred); design teams; content creation teamsStrong writing and communication skillsSolid knowledge of ad comfort with website analytics tools, particularly Google Analytics and Google Tag ManagerAbility to clearly communicate actionable insight across the marketing teamGreat attention to detail with reporting, QA and ad copy while also having an eye on the larger digital marketing strategyStrong data analytics skills to extract actionable insights