Snowflake Computing
Field Marketing Coordinator
Snowflake Computing, New York, New York, us, 10261
Build the future of data. Join the Snowflake team.
Snowflake Inc. is looking for a Field Marketer Coordinator for our Commercial Acquisition sales team, based in San Mateo or New York. As a Field Marketing Coordinator, you will be responsible for aligning with the regional sales team through the development and management of field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will partner closely with the Startup Program sales team, as well as Snowflake's commercial acquisition sales, sales development, and demand generation and campaign marketing teams, as well as Snowflake's vast partner network, to plan and execute compelling activities.
This is a strategic as well as an execution role, so the ideal candidate is a self-starter with a natural curiosity to learn and to explore with the ability to manage numerous projects simultaneously in a dynamic, fast-paced environment.KEY RESPONSIBILITIES WILL INCLUDE:
Research, plan and execute regional demand generation and event campaigns includingSnowflake-driven physical and virtual events, third party conferences and trade shows, and regional hospitality field eventsManage logistics and execution of events, including shaping event themes, building landing pages and operational campaigns, working with outside vendors (and Snowflake partners, where applicable) on event logistics, overseeing branded swag fulfillment, managing event sales staffing, and setting and defining lead goals and metrics for each eventOwn reporting and tracking of program pipeline and performance results tied to quarterly and annual targetsManage regional budget, SFDC campaign tracking, and other processes to meet operational targets and SLAsCollaborate with the alliances organization on Snowflake's strategic sponsorships and go-to-market execution plan with and at partner eventsMaintain alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategyEvaluate all event campaigns' impact and ROI to determine the success and forecast for potential future investmentOUR IDEAL CANDIDATE WILL HAVE:2+ years of experience in field or event marketing ideally within a B2B environmentBachelor's Degree in Marketing, Communications or similar fieldPassion for and ability to develop creative campaigns and approaches to solve regional challengesProven success in developing and managing field marketing programs and relationships with large enterprise sales organizationsHands-on execution ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with extreme attention to detail and ability to anticipate the needs of salesExcellent verbal and written communication and interpersonal skills, with the ability to engage and motivate internal leaders/teams across functionsExperience with marketing tools like Marketo, Salesforce / Tableau, and WordPress, as well as proficiency using other office productivity applications and productivity tools (e.g., Microsoft Office, Google Apps, Slack)Self-starter capabilities to take initiative with an optimistic "can do" attitude and a strong sense of teamworkAn interest in and creative spark as it relates to ideas for messaging, creative design, etcAbility to work independently and dedicate a minimum of 40 hours/weekWillingness to submit to a background investigation, including verification of your employment and criminal historyAbility to travel up to 30%
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake Inc. is looking for a Field Marketer Coordinator for our Commercial Acquisition sales team, based in San Mateo or New York. As a Field Marketing Coordinator, you will be responsible for aligning with the regional sales team through the development and management of field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will partner closely with the Startup Program sales team, as well as Snowflake's commercial acquisition sales, sales development, and demand generation and campaign marketing teams, as well as Snowflake's vast partner network, to plan and execute compelling activities.
This is a strategic as well as an execution role, so the ideal candidate is a self-starter with a natural curiosity to learn and to explore with the ability to manage numerous projects simultaneously in a dynamic, fast-paced environment.KEY RESPONSIBILITIES WILL INCLUDE:
Research, plan and execute regional demand generation and event campaigns includingSnowflake-driven physical and virtual events, third party conferences and trade shows, and regional hospitality field eventsManage logistics and execution of events, including shaping event themes, building landing pages and operational campaigns, working with outside vendors (and Snowflake partners, where applicable) on event logistics, overseeing branded swag fulfillment, managing event sales staffing, and setting and defining lead goals and metrics for each eventOwn reporting and tracking of program pipeline and performance results tied to quarterly and annual targetsManage regional budget, SFDC campaign tracking, and other processes to meet operational targets and SLAsCollaborate with the alliances organization on Snowflake's strategic sponsorships and go-to-market execution plan with and at partner eventsMaintain alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategyEvaluate all event campaigns' impact and ROI to determine the success and forecast for potential future investmentOUR IDEAL CANDIDATE WILL HAVE:2+ years of experience in field or event marketing ideally within a B2B environmentBachelor's Degree in Marketing, Communications or similar fieldPassion for and ability to develop creative campaigns and approaches to solve regional challengesProven success in developing and managing field marketing programs and relationships with large enterprise sales organizationsHands-on execution ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with extreme attention to detail and ability to anticipate the needs of salesExcellent verbal and written communication and interpersonal skills, with the ability to engage and motivate internal leaders/teams across functionsExperience with marketing tools like Marketo, Salesforce / Tableau, and WordPress, as well as proficiency using other office productivity applications and productivity tools (e.g., Microsoft Office, Google Apps, Slack)Self-starter capabilities to take initiative with an optimistic "can do" attitude and a strong sense of teamworkAn interest in and creative spark as it relates to ideas for messaging, creative design, etcAbility to work independently and dedicate a minimum of 40 hours/weekWillingness to submit to a background investigation, including verification of your employment and criminal historyAbility to travel up to 30%
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.