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Vicarius

Channel Marketing Manager

Vicarius, New York, New York, us, 10261


Vicarius is an Israeli-born cybersecurity startup backed by tier-1 investors from San Francisco, Portugal, and Tel Aviv. Currently operating out of NYC and Tel Aviv, Vicarius is set to solve the biggest challenge of all: security vulnerabilities.

The Vicarius-powered platform, vRx, is a simple and self-serve product that helps companies identify, prioritize, and fix security threats in an integrated, automated, and non-traditional manner.

After successfully closing our Series B funding round, we're looking for a seasoned Channel Marketing Manager to join our marketing team to support and grow our channel partners globally.

Position Overview

As the Partner Marketing Manager, you will be instrumental in creating and launching a tiered MSP and MSSP partner program. You will lead the development of ecosystem content and collateral, including joint content and ads, solution briefs, website updates, and training and enablement materials. Your primary goal will be to activate partners and support them to increase partner-registered deals. This role requires strategic thinking, hands-on execution, extensive collaboration, and relationship building. You'll be our champion for our partners.

Key Responsibilities

Program Development:

Create, launch, and manage a tiered MSP and MSSP partner program to drive partner engagement and success.

Content Creation:

Develop partner content and collateral, including co-produced content, ads, sales assets, and training and enablement materials.

Marketing Opportunities:

Evaluate and prioritize partner-provided marketing opportunities to expand awareness with partners and customers. This includes partner events and webinars, promotional programs, enablement programs, and internal and external partner-led communications.

Performance Tracking:

Use reporting tools like HubSpot and Google Analytics to track and measure the effectiveness of partner marketing efforts, providing ROI analysis on different initiatives and making adjustments based on data.

Qualifications

2 years of experience in partner marketing within the cybersecurity industry, preferably with MSPs and MSSPs.Solid content creation skills, with the ability to conceptualize and develop compelling and engaging marketing materials.Excellent project management skills, with the ability to manage multiple projects and priorities simultaneously.Strong analytical skills to track and measure the effectiveness of marketing efforts and provide data-driven insights.Outstanding collaboration and communication skills, with the ability to work effectively with cross-functional teams.A sense of humor :)

Department Sales & Marketing Role Channel Marketing Manager Locations USA - Remote Remote status Fully Remote