Fair Trade USA
Consumer Marketing Manager
Fair Trade USA, Oakland, California, United States, 94616
About Fair Trade USA
At Fair Trade USA, we're leading the charge toward sustainable development and conscious capitalism by forming fair and honest partnerships across the globe. We believe in community, we're excited about change, and we hire driven, talented change makers who share our vision.
Founded in 1998, we are the leading third-party certifier of Fair Trade products in North America. Our unique market-based model for sustainability links millions of farms and factories around the world to over 1,500 leading brands and retailers through more transparent, equitable trading partnerships. Impact is our North Star: to date, we have channeled over $1 billion in additional income to hardworking families and communities around the world.
Fair Trade has emerged as one of the most promising models of conscious capitalism today. We are recognized for improving the working conditions and living standards of farmers and workers while protecting the environment. At the same time, we strengthen global supply chains and enable sustainability to drive profitability for the business community. For the end consumer, Fair Trade is an easy way to align our values with our purchasing decisions, voting with our dollars for a better world.
Our model has incredible leverage: for every $1 that we invest in building the Fair Trade market and movement, we are creating $4 in increased income for farmers and workers. Because of this unprecedented 4x1 "social return on investment" and community impact, we are a four-time winner of Fast Company's "Social Capitalist of the Year" award and have been recognized as a leading social venture by the Skoll Foundation, Clinton Global Initiative, Ashoka, and the World Economic Forum.
The Role
The Consumer Marketing Manager is an exciting opportunity to contribute to the vision and strategies that will deliver a deep and robust community of fair trade consumers, donors, and advocates. This role will continue the evolution of our consumer activation and cultivation strategy to exponentially grow the number of individuals in our fair trade network, as well as the necessary engagement strategies to lead them to take meaningful action. This person will contribute to the design of the future fair trade consumer community, leading the cultivation, activation, and maintenance of our consumer marketing strategy - from social media and user journeys to email marketing and promotions aligned with the marketing plan and organizational goals. Our goal is to build a program that progresses individuals from awareness to engagement and from purchase to advocacy and/or donation.
This person will have a passion for unlocking individual action to create positive change, building online communities of purpose, familiarity with technology platforms that allow that, and the vision to align those efforts with the growth and impact goals of the organization.
We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized, or underrepresented groups are strongly encouraged to apply.
Key Responsibilities
Owns developing and operationalizing the consumer marketing and activation strategyManages all consumer and small donor communicationsOwns measures and performance of consumer marketing efforts including channels and campaigns, and assesses against goals (ROI and KPIs)Develops consumer marketing elements of all Fair Trade USA marketing and promotional campaigns aligned with the content and promotions strategiesIncreases consumer email subscribers as well as small donorsManage consumer social media channels, especially Instagram and Facebook - and leverage for growth of community members and email subscribersCollaborates on aligning all content to ensure inclusion of consumer marketing strategiesCreates action pages, landing pages, small donor pages, and other necessary online environmentsDefines new and creative growth strategiesCollaborates with internal teams to create landing pages and optimize user experienceCollaborates with content marketing, industry marketing, PR, agencies, and other vendor partners for an aligned digital presenceMonitors competition and provides ideas to stand outStays up-to-date with digital technology developmentsCollaborate with internal teams for content compilation and tailoring for consumersQualifications
Required Skills, Experience, & Knowledge
Demonstrable experience in designing and implementing successful consumer or constituent activation campaignsProven experience building online communities focused on engagement and driving actionStrong knowledge of online marketing tools and best practicesExperience leveraging social media to drive community buildingProficiency with marketing automation and CRM (HubSpot a plus, or Pardot)Familiarity with developing user journeysExcellent analytical and project management skillsStrong team member with strong communication (written and verbal) skillsKnowledge of content marketingExperience using community based marketing approaches for co-marketingExperience developing and growing micro/small donors preferredEducation & Training
3-5 years of digital activation experienceBachelor's Degree preferableTechnology & Software
Multi-year experience with CRM platforms, HubSpot a major plusExperience with marketing automationGeneral knowledge of Search Engine Optimization (SEO)Experience using all major Social Media platforms in a professional settingDesign software (Canva, Adobe Creative Suite, etc.) knowledge a plusOur Workplace
At Fair Trade USA, we are a mission-driven organization and are deeply committed to fostering an environment that is built on the principles of JEDI; a just, equitable, diverse, and inclusive community for all. We are committed to upholding an inclusive workplace where all people feel equally respected and valued, and where we can all thrive. We are a proud equal opportunity employer and welcome applicants from every educational background, gender identity and expression, sexual orientation, age, race, ethnicity, national origin and ancestry, veteran status, marital or family status, and disability.
We believe in empowering our teams to choose to do their best work and grow at Fair Trade USA. We offer a comprehensive compensation approach including salary, performance-based bonuses, and employee recognition awards, and a generous and thoughtful approach to employee benefits which include:
Fully Remote & Flexible Workplace with monthly Final Friday half daysIncentive compensation and Bonus awardsGenerous Health, Dental, and Vision insuranceUp to 5% Employer 401k MatchExcellent PTO including 12+ Holidays / 15+ Vacations / 9 Sick Leave days annuallyAnnual Winter Break Week with Office Closure from 25th December through New YearSix Weeks Sabbatical Leave after 7 years' serviceParental Leave and Caregiver ProgramsMental Health and Wellbeing programsEmployee Recognition AwardsEmployee Perks and Discount programs with Fair Trade Certified partners
At Fair Trade USA, we're leading the charge toward sustainable development and conscious capitalism by forming fair and honest partnerships across the globe. We believe in community, we're excited about change, and we hire driven, talented change makers who share our vision.
Founded in 1998, we are the leading third-party certifier of Fair Trade products in North America. Our unique market-based model for sustainability links millions of farms and factories around the world to over 1,500 leading brands and retailers through more transparent, equitable trading partnerships. Impact is our North Star: to date, we have channeled over $1 billion in additional income to hardworking families and communities around the world.
Fair Trade has emerged as one of the most promising models of conscious capitalism today. We are recognized for improving the working conditions and living standards of farmers and workers while protecting the environment. At the same time, we strengthen global supply chains and enable sustainability to drive profitability for the business community. For the end consumer, Fair Trade is an easy way to align our values with our purchasing decisions, voting with our dollars for a better world.
Our model has incredible leverage: for every $1 that we invest in building the Fair Trade market and movement, we are creating $4 in increased income for farmers and workers. Because of this unprecedented 4x1 "social return on investment" and community impact, we are a four-time winner of Fast Company's "Social Capitalist of the Year" award and have been recognized as a leading social venture by the Skoll Foundation, Clinton Global Initiative, Ashoka, and the World Economic Forum.
The Role
The Consumer Marketing Manager is an exciting opportunity to contribute to the vision and strategies that will deliver a deep and robust community of fair trade consumers, donors, and advocates. This role will continue the evolution of our consumer activation and cultivation strategy to exponentially grow the number of individuals in our fair trade network, as well as the necessary engagement strategies to lead them to take meaningful action. This person will contribute to the design of the future fair trade consumer community, leading the cultivation, activation, and maintenance of our consumer marketing strategy - from social media and user journeys to email marketing and promotions aligned with the marketing plan and organizational goals. Our goal is to build a program that progresses individuals from awareness to engagement and from purchase to advocacy and/or donation.
This person will have a passion for unlocking individual action to create positive change, building online communities of purpose, familiarity with technology platforms that allow that, and the vision to align those efforts with the growth and impact goals of the organization.
We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized, or underrepresented groups are strongly encouraged to apply.
Key Responsibilities
Owns developing and operationalizing the consumer marketing and activation strategyManages all consumer and small donor communicationsOwns measures and performance of consumer marketing efforts including channels and campaigns, and assesses against goals (ROI and KPIs)Develops consumer marketing elements of all Fair Trade USA marketing and promotional campaigns aligned with the content and promotions strategiesIncreases consumer email subscribers as well as small donorsManage consumer social media channels, especially Instagram and Facebook - and leverage for growth of community members and email subscribersCollaborates on aligning all content to ensure inclusion of consumer marketing strategiesCreates action pages, landing pages, small donor pages, and other necessary online environmentsDefines new and creative growth strategiesCollaborates with internal teams to create landing pages and optimize user experienceCollaborates with content marketing, industry marketing, PR, agencies, and other vendor partners for an aligned digital presenceMonitors competition and provides ideas to stand outStays up-to-date with digital technology developmentsCollaborate with internal teams for content compilation and tailoring for consumersQualifications
Required Skills, Experience, & Knowledge
Demonstrable experience in designing and implementing successful consumer or constituent activation campaignsProven experience building online communities focused on engagement and driving actionStrong knowledge of online marketing tools and best practicesExperience leveraging social media to drive community buildingProficiency with marketing automation and CRM (HubSpot a plus, or Pardot)Familiarity with developing user journeysExcellent analytical and project management skillsStrong team member with strong communication (written and verbal) skillsKnowledge of content marketingExperience using community based marketing approaches for co-marketingExperience developing and growing micro/small donors preferredEducation & Training
3-5 years of digital activation experienceBachelor's Degree preferableTechnology & Software
Multi-year experience with CRM platforms, HubSpot a major plusExperience with marketing automationGeneral knowledge of Search Engine Optimization (SEO)Experience using all major Social Media platforms in a professional settingDesign software (Canva, Adobe Creative Suite, etc.) knowledge a plusOur Workplace
At Fair Trade USA, we are a mission-driven organization and are deeply committed to fostering an environment that is built on the principles of JEDI; a just, equitable, diverse, and inclusive community for all. We are committed to upholding an inclusive workplace where all people feel equally respected and valued, and where we can all thrive. We are a proud equal opportunity employer and welcome applicants from every educational background, gender identity and expression, sexual orientation, age, race, ethnicity, national origin and ancestry, veteran status, marital or family status, and disability.
We believe in empowering our teams to choose to do their best work and grow at Fair Trade USA. We offer a comprehensive compensation approach including salary, performance-based bonuses, and employee recognition awards, and a generous and thoughtful approach to employee benefits which include:
Fully Remote & Flexible Workplace with monthly Final Friday half daysIncentive compensation and Bonus awardsGenerous Health, Dental, and Vision insuranceUp to 5% Employer 401k MatchExcellent PTO including 12+ Holidays / 15+ Vacations / 9 Sick Leave days annuallyAnnual Winter Break Week with Office Closure from 25th December through New YearSix Weeks Sabbatical Leave after 7 years' serviceParental Leave and Caregiver ProgramsMental Health and Wellbeing programsEmployee Recognition AwardsEmployee Perks and Discount programs with Fair Trade Certified partners