Digital Media Buyer_

// WHO YOU ARE //You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.// DAY-TO-DAY //+ Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously.+ Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc.+ Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.+ Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.+ Create and analyze campaign performance reports to inform relevant teams.+ Prepare research and insights to inform ongoing media recommendations.+ Manage budget allocations and bid parameters to deliver most efficient results.+ Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.+ Constantly learn and experiment new effective bidding, ad placement, and management techniques.+ Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation.+ Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.+ Participate in budget allocation for different channels and platforms.// WHAT YOU BRING //+ Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients.+ Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.+ Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok.+ Excellent organization, tactical, analytical/data management, Excel, and communication skills.// EXPERIENCE //+ Google Ads: 1 year required+ Meta (Facebook/Instagram) Ads: 1 year recommendedThis position is a Remote/Telecommute role.Powered by JazzHR