Lincoln Retail Strategy & Content Manager_

As the Lincoln Retail Strategy & Content Manager your role is to lead all aspects of marketing communications for Top Market (Tier 1.5)/Shopper initiatives. The ideal candidate will be responsible for developing and executing integrated Lincoln Top Market content that compliments National brand and nameplate strategy for luxury in-market shoppers. This individual will play a key role in championing a strategy, executing a plan for both content creation and operational management of key consumer facing experiential programs.We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.**_Position is located in Dearborn, MI and travel is expected (less than 20%) to support content shoot responsibilities._****What you'll do…**+ Lead Strategy and content Development for Top Market/Shopper Media, Nameplate Content Running Footage/Sprints, Spring, Summer and Wishlist Sales Events following IMF process this includes competitive audit and pre-testing campaigns where applicable+ Ensure key marketing deliverables are created for Sales Event such as Retailer Playbooks to ensure field and retailers have the information needed to deliver a success sales event+ Manage the Lincoln.com MYCO content process and shopper assets supporting key nameplates+ Responsible for all end-to-end management of National Experiential partnerships which includes consumer facing ride and drive national tours, Hospitality Partnerships,+ Auto Show Events (Strategy & Execution) and Reveal Tentpole Moments (Pebble Beach)+ Works closely with cross functional with Lincoln Marketing and Field Organization (Lincoln Media, Tier I Brand/Nameplate Content, Brand Managers, Social, Lincoln.com, CRM/Owner) this includes regularly interfacing with the Lincoln CnI lead to ensure latest offers are being promoted in key demand gen. channels+ Responsible for managing and directing/managing key suppliers (Ansira, HudsonRouge, FordDirect)+ Support Lincoln Shopper Social content for key platforms (Meta/YouTube/OLA etc.) and delieverables+ Coordinator and Manager for Lincoln BCA Vehicle Fleet and process+ Ensure key deliverables are created for Sales Event such as Retailer Playbooks to ensure successful sales event programs+ Understanding of Shopper In-market campaign and program measurement methodologies (MTA) and be comfortable drawing insights to make data driven recommendations and ROI**You'll have...**+ Bachelor’s Degree in Communications, Marketing or Business+ 5+ years of relevant marketing experience managing key Dealer Marketing Programs with Field/Dealer marketing experience as plus**Even better, you may have…**+ Excellent communication, collaboration, negotiation, and project management skills.+ Experience leading agency teams and/or collaborating with agency teams (~8-10 agency heads)+ Ability to mange budgets and supplier PO process+ Self-starter with ability to guide multiple projects with limited supervision and providing project updates along the way.Luxury MindsetYou may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:• Immediate medical, dental, vision and prescription drug coverage• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more• Vehicle discount program for employees and family members and management leases• Tuition assistance• Established and active employee resource groups• Paid time off for individual and team community service• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day• Paid time off and the option to purchase additional vacation time.For a detailed look at our benefits, click here: (o/LL6NonHTHD)This position is a leadership level 6.Visa sponsorship is not available for this position.Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.\#LI-Hybrid**Requisition ID** : 31416