YWCA Dayton
Marketing & Communications Specialist
YWCA Dayton, Dayton, Ohio, United States, 45444
Job Type
Full-time
Description
The Marketing & Communications Specialist is responsible for overseeing the YWCA Dayton brand team, which includes a Community Relations Coordinator; responsible for generating content for YWCA Dayton publications and digital marketing at all stages of production, including strategy and idea development, graphic design, photography, videography, interviewing, copywriting, and customer service response, across all YW programs and departments; executing media relations by drafting and disseminating press releases, following up on and responding to media pitches, and engaging professionally with print, TV, radio and other communications outlets; maintains an agency speaker's bureau and continuously develops staff proficiencies in public speaking, interviewing, and presenting; manage all internal communications to staff, including all-staff email and intranet messages, staff newsletter, staff bulletin boards, and new hire communications onboarding; create and maintain inventory of YWCA Dayton marketing collateral and promotional materials and generates new materials as needed, including: event invitations, sponsorship packets, program books, brochures, signage, favors/giveaways, appeal letters, etc. Serve as project manager between graphic design, print, mail, and/or other such vendors and YW staff; ensure brand compliance through all materials and postings by regularly auditing Association materials, maintaining brand identity standards, and conducting employee trainings (i.e., brand ambassador workshops); understand YWCA Dayton's audiences and stays attuned to nonprofit marketing and communications trends. Assesses communication effectiveness and outcomes through data analytics and goal metrics; provide proofreading/copy editing and speechwriting and serves as agency spokesperson as needed; perform other duties as assigned.
SKILLS & COMPETENCIES:
Effective Communication:
High-level written and oral presentation skills, with an ability to relate to diverse groups and stakeholders with poise, professionalism and confidence; demonstrated interpersonal savviness with strong moral and ethical values towards the mission of the organization.Mission Understanding:
Demonstrated ability to drive vision and purpose with a deep understanding and commitment to YWCA USA and YWCA Dayton's mission, vision, history, and programs, demonstrated core values; keen understanding of, commitment to, and ability to articulate the YWCA mission, vision, history, and programs, especially in terms of the intersections between racial justice and gender justice.
•
Business Acumen:
Demonstrated conflict resolution skills; proactive, self-starter; able to confidently drive the program independently; ability to manage time, prioritize, and work well with groups; must be able to consistently meet deadlines, an enthusiastic self-starter, highly creative and innovative in designing, planning, and executing; hard-working, detail-oriented, and personable, with strong organizational skills and a love for storytelling; ability to work well in a team environment and handle multiple assignments with competing priorities; maintain professional appearance and stature, especially when interacting with external constituents.
Requirements
EDUCATION & EXPERIENCE :
• Minimum of 3 years marketing and communications; nonprofit communications and/or racial or gender justice communications strongly preferred; demonstrated experience working with integrated communications using print, email, Web, and social media; demonstrated writing with confident verbal and written communication skills; graphic design and videography/photography experience is desirable; must be proficient in Microsoft Office products, WordPress or similar content management system, Adobe Creative Suite, and social media platforms (Facebook, Twitter, Instagram, LinkedIn); online analytic tools, social media scheduling software, email marketing systems, and donor database software needed; Associate degree in communications, public relations, marketing, organizational development and/or nonprofit management or similar field required; 5-7 years marketing and communications experience in lieu of degree.
Commitment to Service :
As an employee will demonstrate core values in support of the vision, mission of YWCA Dayton by partnering with all departments within the organization to deliver service to the community by being responsive to the needs and requests of clients, residents, staff and Board of Directors.
COMPENSATION PHILOSOPHY :
The YWCA Dayton's Compensation Philosophy to review positions annually to determine fair compensation and benefits built on the principles of fairness, performance and market competitiveness. We believe in rewarding our employees for their contributions, aligning their compensation and additional benefit opportunities with the company's goals and mission.
PERKS & BENEFITS:
• Salary range based on education and overall experience
• Health, dental and vision coverage
• Generous PTO and holiday pay
• Life and AD&D insurance; Long Term Disability
• Employee Assistance Program
• YWCA Retirement Fund - Automatic enrollment upon completion of two years 1,000 hours or more worked per year). Employer contributes 7.5% and YWCA USA contributes 3% to contribute a total of 10.5% of gross pay.
YWCA Dayton
YWCA Dayton is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Applicants must be a US citizen authorized to work for an employer in the US, as sponsorship is not available.
This position is in house only Monday - Friday (occasional evening and weekends may be required) and not remote at this time. YWCA Dayton operates 24/7 1st, 2nd and 3rd shifts, standard operation hours are 8:00am - 5:00pm. Applicants must be local with easily accessible transportation. All employment is decided on the basis of competencies, qualifications, merit and business need.
Visit us at www.ywcadayton.org/careers or Human Resources at hr@ywcadayton.org.
Full-time
Description
The Marketing & Communications Specialist is responsible for overseeing the YWCA Dayton brand team, which includes a Community Relations Coordinator; responsible for generating content for YWCA Dayton publications and digital marketing at all stages of production, including strategy and idea development, graphic design, photography, videography, interviewing, copywriting, and customer service response, across all YW programs and departments; executing media relations by drafting and disseminating press releases, following up on and responding to media pitches, and engaging professionally with print, TV, radio and other communications outlets; maintains an agency speaker's bureau and continuously develops staff proficiencies in public speaking, interviewing, and presenting; manage all internal communications to staff, including all-staff email and intranet messages, staff newsletter, staff bulletin boards, and new hire communications onboarding; create and maintain inventory of YWCA Dayton marketing collateral and promotional materials and generates new materials as needed, including: event invitations, sponsorship packets, program books, brochures, signage, favors/giveaways, appeal letters, etc. Serve as project manager between graphic design, print, mail, and/or other such vendors and YW staff; ensure brand compliance through all materials and postings by regularly auditing Association materials, maintaining brand identity standards, and conducting employee trainings (i.e., brand ambassador workshops); understand YWCA Dayton's audiences and stays attuned to nonprofit marketing and communications trends. Assesses communication effectiveness and outcomes through data analytics and goal metrics; provide proofreading/copy editing and speechwriting and serves as agency spokesperson as needed; perform other duties as assigned.
SKILLS & COMPETENCIES:
Effective Communication:
High-level written and oral presentation skills, with an ability to relate to diverse groups and stakeholders with poise, professionalism and confidence; demonstrated interpersonal savviness with strong moral and ethical values towards the mission of the organization.Mission Understanding:
Demonstrated ability to drive vision and purpose with a deep understanding and commitment to YWCA USA and YWCA Dayton's mission, vision, history, and programs, demonstrated core values; keen understanding of, commitment to, and ability to articulate the YWCA mission, vision, history, and programs, especially in terms of the intersections between racial justice and gender justice.
•
Business Acumen:
Demonstrated conflict resolution skills; proactive, self-starter; able to confidently drive the program independently; ability to manage time, prioritize, and work well with groups; must be able to consistently meet deadlines, an enthusiastic self-starter, highly creative and innovative in designing, planning, and executing; hard-working, detail-oriented, and personable, with strong organizational skills and a love for storytelling; ability to work well in a team environment and handle multiple assignments with competing priorities; maintain professional appearance and stature, especially when interacting with external constituents.
Requirements
EDUCATION & EXPERIENCE :
• Minimum of 3 years marketing and communications; nonprofit communications and/or racial or gender justice communications strongly preferred; demonstrated experience working with integrated communications using print, email, Web, and social media; demonstrated writing with confident verbal and written communication skills; graphic design and videography/photography experience is desirable; must be proficient in Microsoft Office products, WordPress or similar content management system, Adobe Creative Suite, and social media platforms (Facebook, Twitter, Instagram, LinkedIn); online analytic tools, social media scheduling software, email marketing systems, and donor database software needed; Associate degree in communications, public relations, marketing, organizational development and/or nonprofit management or similar field required; 5-7 years marketing and communications experience in lieu of degree.
Commitment to Service :
As an employee will demonstrate core values in support of the vision, mission of YWCA Dayton by partnering with all departments within the organization to deliver service to the community by being responsive to the needs and requests of clients, residents, staff and Board of Directors.
COMPENSATION PHILOSOPHY :
The YWCA Dayton's Compensation Philosophy to review positions annually to determine fair compensation and benefits built on the principles of fairness, performance and market competitiveness. We believe in rewarding our employees for their contributions, aligning their compensation and additional benefit opportunities with the company's goals and mission.
PERKS & BENEFITS:
• Salary range based on education and overall experience
• Health, dental and vision coverage
• Generous PTO and holiday pay
• Life and AD&D insurance; Long Term Disability
• Employee Assistance Program
• YWCA Retirement Fund - Automatic enrollment upon completion of two years 1,000 hours or more worked per year). Employer contributes 7.5% and YWCA USA contributes 3% to contribute a total of 10.5% of gross pay.
YWCA Dayton
YWCA Dayton is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Applicants must be a US citizen authorized to work for an employer in the US, as sponsorship is not available.
This position is in house only Monday - Friday (occasional evening and weekends may be required) and not remote at this time. YWCA Dayton operates 24/7 1st, 2nd and 3rd shifts, standard operation hours are 8:00am - 5:00pm. Applicants must be local with easily accessible transportation. All employment is decided on the basis of competencies, qualifications, merit and business need.
Visit us at www.ywcadayton.org/careers or Human Resources at hr@ywcadayton.org.