Astera Labs
Sr Principal Product Marketing Manager
Astera Labs, Santa Clara, California, us, 95053
Astera Labs is a global leader in purpose-built connectivity solutions that unlock the full potential of AI and cloud infrastructure. Our Intelligent Connectivity Platform integrates PCIe®, CXL®, and Ethernet semiconductor-based solutions and the COSMOS software suite of system management and optimization tools to deliver a software-defined architecture that is both scalable and customizable. Inspired by trusted relationships with hyperscalers and the data center ecosystem, we are an innovation leader delivering products that are flexible and interoperable. Discover how we are transforming modern data-driven applications at
www.asteralabs.com
Are you passionate about creating compelling product positioning and driving the successful adoption of semiconductor products for cloud & AI infrastructure?
We are seeking a highly skilled Senior Principal Product Marketing Manager to lead the product marketing efforts for our semiconductor-based connectivity solutions that are purpose-built to unleash the full potential of cloud and AI infrastructure. As a key member of our marketing team, you will report directly to the AVP of Product Line Management with high visibility to the executive team, customers, media and analysts. You will be responsible for influencing product strategy and driving positioning, messaging, and go-to-market plans to ensure successful product adoption and revenue growth.
Based in Santa Clara, this position requires an in-person presence with travel to customers.
Key Responsibilities
Develop and execute comprehensive product marketing strategies and plans across multiple high-speed semiconductor and hardware connectivity productsDefine compelling product positioning and messaging that differentiates our products in the market and resonates with our target customersConduct market research, competitive analysis, and customer insights to identify market trends, customer needs, and opportunities for product innovationCollaborate closely with cross-functional teams including product line management, engineering, sales, and corporate marketing to align on product roadmap, features, and launch plansLead the development of high-impact marketing collateral including presentations, blogs, whitepapers, and case studies to support product sales and adoptionDevelop engaging cross-product sales enablement collateral, perform regular training sessions with customer-facing teams and support strategic sales activitiesDrive product launches and promotions, ensuring successful execution and measurable impact on product revenue and market shareServe as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations and customer engagementsTrack and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvementQualifications
Bachelor's degree in Marketing, Business, Engineering, or related field; MBA preferred10+ years of experience in product line management or product marketing roles within the semiconductor industry, with a proven track record of launching and marketing successful semiconductor productsDeep understanding of PCIe, CXL or Ethernet technologies and their applications in cloud and AI infrastructureStrong strategic thinking and analytical skills, with the ability to translate market insights into actionable product marketing strategiesExcellent communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling mannerProven ability to collaborate effectively with cross-functional teams and drive consensus in a fast-paced, dynamic environmentResults-oriented mindset with a focus on driving measurable impact and achieving business objectivesExperience working with customers and partners to understand their needs and drive product adoptionExperience with customer negotiation and influencing successful pricing strategiesWillingness to travel as needed for customer meetings, industry events, and conferences
The base salary range is $180,000 USD - $260,000 USD. Your base salary will be determined based on your location, experience, and the pay of employees in similar positions.
We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, parents, and individuals with disabilities.
We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, parents, and individuals with disabilities.
www.asteralabs.com
Are you passionate about creating compelling product positioning and driving the successful adoption of semiconductor products for cloud & AI infrastructure?
We are seeking a highly skilled Senior Principal Product Marketing Manager to lead the product marketing efforts for our semiconductor-based connectivity solutions that are purpose-built to unleash the full potential of cloud and AI infrastructure. As a key member of our marketing team, you will report directly to the AVP of Product Line Management with high visibility to the executive team, customers, media and analysts. You will be responsible for influencing product strategy and driving positioning, messaging, and go-to-market plans to ensure successful product adoption and revenue growth.
Based in Santa Clara, this position requires an in-person presence with travel to customers.
Key Responsibilities
Develop and execute comprehensive product marketing strategies and plans across multiple high-speed semiconductor and hardware connectivity productsDefine compelling product positioning and messaging that differentiates our products in the market and resonates with our target customersConduct market research, competitive analysis, and customer insights to identify market trends, customer needs, and opportunities for product innovationCollaborate closely with cross-functional teams including product line management, engineering, sales, and corporate marketing to align on product roadmap, features, and launch plansLead the development of high-impact marketing collateral including presentations, blogs, whitepapers, and case studies to support product sales and adoptionDevelop engaging cross-product sales enablement collateral, perform regular training sessions with customer-facing teams and support strategic sales activitiesDrive product launches and promotions, ensuring successful execution and measurable impact on product revenue and market shareServe as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations and customer engagementsTrack and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvementQualifications
Bachelor's degree in Marketing, Business, Engineering, or related field; MBA preferred10+ years of experience in product line management or product marketing roles within the semiconductor industry, with a proven track record of launching and marketing successful semiconductor productsDeep understanding of PCIe, CXL or Ethernet technologies and their applications in cloud and AI infrastructureStrong strategic thinking and analytical skills, with the ability to translate market insights into actionable product marketing strategiesExcellent communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling mannerProven ability to collaborate effectively with cross-functional teams and drive consensus in a fast-paced, dynamic environmentResults-oriented mindset with a focus on driving measurable impact and achieving business objectivesExperience working with customers and partners to understand their needs and drive product adoptionExperience with customer negotiation and influencing successful pricing strategiesWillingness to travel as needed for customer meetings, industry events, and conferences
The base salary range is $180,000 USD - $260,000 USD. Your base salary will be determined based on your location, experience, and the pay of employees in similar positions.
We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, parents, and individuals with disabilities.
We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, parents, and individuals with disabilities.